Rooster High Radio

By: Zach Armstrong | Rooster High Productions LLC
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  • Summary

  • Zach Armstrong, founder at Rooster High Productions, guides you through harnessing the full power content marketing powered by podcasts, especially for professional service businesses. In each episode you'll learn another process, method, or best practice for using podcasts as a cornerstone of a content strategy that starts that relationship with your next client before you meet them. Zach started in theater in 2003, audio in 2010, and marketing in 2015. As an editor, storyteller, small business owner, and marketing process guru, you'll find yourself entertained and informed when you subscribe to Rooster High Radio.
    © 2024 Zach Armstrong | Rooster High Productions, LLC
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Economics Leadership Marketing
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Episodes
  • Ep8: Differentiators: A Tool For Powerful Messaging

    Ep8: Differentiators: A Tool For Powerful Messaging
    Dec 22 2023

    When you talk about yourself or your company, you need to know the features that actually matter. What makes you different? What factors really stand out in your service or product? Differentiators are the tool that equips you to speak clearly and consistently on exactly that, so you can train your audience on exactly what you're about.

    www.roosterhigh.com

    • (00:00) - 8. Differentiators: A Tool For Consistent and Powerful Messaging
    • (00:50) - Understanding Differentiators
    • (01:47) - Finding Your Differentiators
    • (08:59) - Implementing Differentiators in Your Business
    • (11:38) - Formal Process of Identifying Differentiators
    • (16:34) - Conclusion and Contact Information
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    17 mins
  • Ep7: The Rooster High Story

    Ep7: The Rooster High Story
    Dec 15 2023

    This episode is story about storytelling, and how through marketing and theater I eventually found a passion for goal-driven storytelling.

    www.roosterhigh.com

    • (00:00) - 7. The Rooster High Story
    • (00:13) - Introduction and Overview of Rooster High Radio
    • (00:53) - My Background
    • (03:13) - Theater and Sound Design
    • (05:27) - Transition to Marketing and Storytelling in Business
    • (10:22) - The Role of Podcasts in Content Marketing
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    14 mins
  • Ep6: How to Use an Interview, Part 2

    Ep6: How to Use an Interview, Part 2
    Dec 8 2023

    All podcast interviews are for someone - and sometimes, they're mostly for the guest. Learn how to use your podcast as a way to land a meeting with nearly anyone, and all the factors to keep in mind as you do.

    www.roosterhigh.com

    • (00:00) - How to Use A Podcast Interview, Part 2
    • (01:57) - Factors In Using Your Business Podcast As A Strategic Connector
    • (02:38) - Warning! Generosity Required
    • (04:15) - Who Do You Target?
    • (06:22) - The Process: Identify Your Guest
    • (08:57) - Pick A Good Topic For Your Audience
    • (10:10) - Real Generosity
    • (11:54) - The Invitation
    • (13:12) - The Narduwar School of Interviewing
    • (17:32) - Patience and Payoff
    • (19:16) - Interviewing Richard Garfield
    • (22:07) - Outro
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    23 mins

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