• Polarization, Propaganda and Performative Allyship
    Nov 9 2023

    Because of the tragic events and violence unfolding in the Middle East, there has been a rise in corresponding rhetoric.  In this episode, Jennifer discusses her views about how propaganda and performative allyship are being used by opportunistic people and organizations to grow their platforms, brands, and businesses so that listeners can discern when the narrative is being used to manipulate and for self-serving reasons.

    For more information about the Art of Influence featuring The Power Lab, go to www.jenniferbgardner.com, and follow Jennifer on instagram @iamjenniferbgardner, and on LinkedIn at Jennifer B. Gardner.

     

     

     

     

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    18 mins
  • How To Deal With Opposition to You and Your Ideas
    Aug 31 2023

    Episode 34 is all about the topic of opposition. 

    Specifically, it’s about dealing with OPPOSITION to you and your ideas. 

    How do you deal with it?  Do you enjoy it?  Or, is the thought of it so terrifying, that you avoid it?   

    For some of us, we don’t have a choice.  Opposition comes with the job.  

    Or, we didn’t intend to encounter it, but we must, because there it is whether we like it or not.  

    Maybe you've already found that the more successful, visible, confident, outspoken and articulate you are, the more opposition you face. 

    When you are a true power-player and a perceived as a leader, this comes with the job and you must be prepared to deal witih it.  The only way to do it is to increase your awareness, practice and train.

    This can be particularly challenging for women and minorities who deal with increased resistance and micro-aggression and who lack role models or mentors to show them how it's done.

    Listen in where we discuss all things opposition.... how to react with grace under pressure and how to  prepare to meet it. 

    Links mentioned in the episode:     

    For training in communication, influence and persuasion skills, join THE ART OF INFLUENCE FEATURING THE POWER LAB HERE:  

    https://jenniferbgardner.com/aoi-for-everyone-2023

    For more information about Jennifer B. Gardner:  https://jenniferbgardner.com/

    Follow me on Linkedin HERE.

    Follow me on Instagram HERE.

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    8 mins
  • Online Business As A Dynamic, Always-Evolving Experiment with Zach Spuckler of HeartSoulHustle
    Sep 21 2021

    In one of my all-time favorite episodes, I speak with online business strategist Zach Spuckler.  It’s a juicy conversation with a Class-A internet marketer where we go way beyond the nuts and bold of “How To” and focus instead on topics that concern both seasoned and novice business owners looking to play a strong online marketing game.  

    Passionate about using the internet to get financial freedom, Zach made his first money online at age 13! 

    Since then, he’s done it “ALL”.... from affiliate marketing, website building, food blogging, consulting, etc., and today he runs Heart Soul Hustle where he teaches all the ways to sell services and courses online, consults with successful online entrepreneurs and runs an agency that runs Facebook ad campaigns.

    Here are some of the topics we discuss:

    -       Reframing everything you do in your business as a “big experiment”

    -       How to rationalize the expense of hiring a consultant or joining a mastermind 

    -       Being adaptive and open to embracing new technologies and platforms to stay   competitive and abandoning them when they don’t work

    -       How online marketing is a dynamic field and always changing

    -       Being willing to be a beginner

    -       Assessing the R.O.I. on big investments in consultants and masterminds

    -       Learning the fundamentals of business, marketing and operations

    -       The importance of going “ALL IN” 

    -       How growing a strong online presence and business takes time

    My favorite lesson from Zach:  “One failure is not your fate!”  Agreed (as I’ve demonstrated multiple times LOL).  

    This episode is your permission slip to go all in on that idea you have for something you want to launch or try, and to have fun doing it. 

    As promised, here’s the link to SUBSTACK which I mentioned during our conversation:  https://substack.com   

     

    Connect with Zach Spuckler  at:  

    His website:  http://www.heartsoulhustle.com/ 

    IG: @heartsoulhustle

    #launch #onlinemarketing #businessconsulting #onlinepresence #internetmarketer 

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    41 mins
  • Kerrie Fitzgerald - How to Launch and Market a Product Online Even If You’ve Never Sold Products Online Before with Kerrie Fitzgerald
    Jul 15 2021

    If you’ve ever dreamt of selling a product and wondered how you could do it online, you’re not going to want to miss this episode with ecommerce expert Kerrie Fitzgerald. Or, if you want to listen in as we geek out on all the ways to market your products and services online, this episode is for you!

     

    You listeners already know that I am all about entrepreneurship and creativity and I absolutely love combining them with technology.  The online business world has intrigued me so much to the point of near obsession!  

     

    And in my online business adventures I’ve met some of the most inspiring, intelligent, evolved and ambitious well-rounded people.  What I so enjoy about them is not only that they are good at coming up with ideas, but damn are they good with with following through and executing on those ideas and acquiring the technical skills they need to make their ideas a reality. 

     

    My friend Kerrie Fitzgerald who’s on today’s episode of the Roamhowl Podcast is one of these.   Kerrie is such an inspiration to me. She’s typical of the successful online entrepreneurs I’ve come to know.  

     

    Kerrie started a subscription box service and sold it for boatloads of money not long ago, and now she teaches other people who want to start subscription box and e-commerce product based businesses how to sell their wares online. 

     

    Kerrie is a total whiz at SEO search marketing, how to use Pinterest and social media to market your products, how to build websites and all the things you need if you want to leverage technology to grow your business. 

     

    If you’ve ever wondered what’s involved in selling products online, you definitely want to listen in.  We talk about the steps to creating a winning strategy for launching, marketing and growing a product-based business.

     

    I guarantee you’ll learn something and be inspired even if you’re a professional or service provider or any other kind of business.  The ideas Kerrie and I discuss apply TO ALL BUSINESSES!

     

    Enjoy the podcast!  

     

    Connect with Kerrie Fitzgerald  at:  

    Her website:  www.kerriefitzgerald.com

    IG: @kerrie.a.fitzgerald   

    Email:  hello@marketingbykerrie.com

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    58 mins
  • Being an Authentic Brand with Hilary Young
    Jun 4 2021

    Today I have a very special guest on the podcast, Hilary Young. Hilary is a Brand Strategist whose expertise is working with brands to grow their businesses through strategic storytelling, she works with female business owners to define or redefine their brand identity.

     

    Today on the episode we’re chatting about being authentic as a personal brand and what that truly looks like. Why it’s important to embrace your uniqueness to draw people into your brand. Creating a brand that stands for something, and even how to connect with your audience and community personally, without giving all of your personal life away on the internet. 

     

    Enjoy!



    Connect with Hilary Young at: 

    Her website: https://www.hilaryyoungcreative.com/

    IG: https://www.instagram.com/hilaryyoungcreative/

     

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    37 mins
  • What Drives You To Create with Sagan Morrow
    May 28 2021

    Sagan is a Productivity Strategist for multi-passionate creatives and she and I for a little over a year have been live streaming a show called, The Creative Marketing for Non-Creatives. On the live stream show, we have very unscripted deep conversations concerning creativity and helping you market your business online.  We call it our business therapy session!

    On the podcast, today I want to give you an opportunity to hear one of these conversations, so today you’ll hear all about what drives us to create in the first place. 

     

    Dive right in and listen to some of the really deep juicy revelations we had during our take on what drives us to be creative. 

     

    Enjoy!



    Connect with Sagan at: 

    Her website: https://saganmorrow.com/

    IG: https://www.instagram.com/saganlives/

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    30 mins
  • Write Your Own Book, Grow An Influence And Impact With Dr. Cindy Childress
    May 21 2021

    Dr. Cindy Childress, the Expert’s Ghostwriter, is my guest on today's show. If you’ve ever thought about writing a book, you’re going to want to listen in.  Especially if you’re a professional, personal brand owner, expert, coach and consultant, because writing a book is a super powerful way for you to grow your authority and your influence. And this is what today’s episode is all about.   

     

    Cindy’s business, Childress Business Communication, took bronze for Most Innovative Company of the year for the Stevie Awards for Women in Business in 2020. Her clients go on to achieve bestseller status, give TEDx Talks and win book awards. Cindy has a PH.D in English from the University of Louisiana at Lafayette. 

     

    In the episode, Cindy gives so many great actionable tips, (I’m ready to start writing), she makes it sound so doable, you may be ready once you listen, too! 

     

    We talked about how to organize book topics, how to come up with ideas for a book, how to use your existing material -- including what you may have already shared in blogs or on social media. 

     

    Cindy shared self-publishing tips, how to monetize the book, and the biggest challenge of time management - how do you make time to get it all done.  

     

    Enjoy!



    Connect with Cindy at: 

    www.cindychildress.com

    Quiz:  www.cindychildress.com/quiz

    IG: @cindychildressphd

     

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    47 mins
  • The New Roamhowl 2.0 Is Here
    May 14 2021

    Roamhowl is BACK after a long hiatus with a renewed focus and mission -- exploring a new paradigm of business that’s more intuitive, authentic, ethical and connective, and empowering you to create magnetic marketing content and the systems you need to attract new clients and customers. 

     

    In today’s introductory episode, Jennifer Gardner reflects on 

     

    • how the last year has changed how many of us feel about doing business and marketing on social media,
    • techniques for energy protection and social media “hygiene,” 
    • the power of the energy behind the content we create and consume, 
    • how to insulate yourself from toxic messaging, 
    • the end of the era of unbridled social selling based on fake friendship and other unethical marketing tactics,
    • the power of social media as a tool for social and personal change, and 
    • other topics related to being a 21st Century Business Owner.  

     

    If you enjoyed this episode, I’d really appreciate it if you’d give the show a follow, rate it and review it, and please share the episode with someone who may need to hear this message.  

     

    If you’re looking to automate leads into your business and you’re overwhelmed by all the things you can do to market your business online, go to https://roamhowl.com/mystrategy  and download a free resource I created that will show you my strategy for growing your business using email video social media and a very simple automated sales funnel.  You can download my free guide here at:  www.roamhowl.com/mystrategy   

     

    Connect with Jennifer:

    Instagram: https://www.instagram.com/iamjenniferbgardner/

    Website:  https://roamhowl.com/

    Email:  Jennifer@roamhowl.com 

     

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    11 mins