Roadmap to $1 Million

By: Stacy Zeal
  • Summary

  • Roadmap to $1 Million teaches Next Level CEOs how to streamline their marketing so they can build a profitable 7-figure online business, without burning out. Host Stacy Zeal leverages her 11 years of marketing expertise to reveal the marketing and advertising strategies you need to get maximize your marketing and take your online business to the next level. Stacy is a Fractional Chief Marketing Officer and Facebook Ads Expert that has generated over $150 Million in e-Commerce sales leading paid social efforts for brands like Zappos, UGG, Steve Madden, Adidas, Crocs, and many more. Listen and follow the show to learn the secrets, stories, and strategies to scale your online business.
    2023
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Episodes
  • 109. 6 Money-Making Systems Every Service Provider Needs to Scale in 2025 with Diane Lam
    Dec 31 2024

    It’s time to wrap up 2024 and gear up for 2025! Find out how to assess your business systems for a fresh start.

    In this episode of Roadmap to $1 Million, I have an engaging conversation with the brilliant Diane Lam, a systems and scaling mentor extraordinaire. Together, we dive into dynamic year-end strategies that can supercharge your business growth and set you up for a stellar new year.

    Diane passionately shares her insights on the power of structured systems to not only prevent burnout but also to bolster crucial business pillars like marketing, sales, client experience, delivery, and team management. We uncover the six core moneymaking systems that are the backbone of sustainable scaling and debunk some of the most common myths surrounding the scaling process.

    This episode is packed with actionable advice on the importance of intentional planning and conducting thorough system audits to ensure your business remains rock-solid and primed for growth as you step into the new year. Don't miss out on these invaluable insights that could transform your business journey!

    Listen to the Episode to Learn:

    • Strategies for wrapping up the year and preparing for the next one.

    • The importance of systems and operations in scaling a business.

    • Techniques to avoid burnout while growing a business.

    • An overview of the six core moneymaking systems essential for business sustainability.

    • Common misconceptions about scaling a business.

    • Methods for identifying gaps in business systems.

    • And so much more!

    Check out the Show Notes:

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    If you love this show, please take the time to follow us and leave us a review.

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

    Show More Show Less
    45 mins
  • 108. A ​​High-Impact, Low Stress Facebook Ads Strategy
    Dec 24 2024

    Don’t let misconceptions hold you back—effectively advertising your service doesn’t require a massive budget or extensive production. Simplicity can lead to big wins in the ad space!

    In this episode of Roadmap to $1 Million, I'm thrilled to unveil my "high-impact, low-stress Facebook ad strategy" designed exclusively for online service providers and coaches. Get ready to dive into three game-changing pillars for running successful ad campaigns: crafting irresistible messaging, building a seamless customer journey or marketing funnel, and designing low-effort, high-impact ads. We'll delve into understanding your ideal client's deepest pain points, creating irresistible lead magnets, and harnessing the power of simple yet compelling ad creatives like engaging talking head videos and captivating still images.

    My mission is to demystify advertising and amplify its impact, making it approachable and effective, even for those who might feel a bit apprehensive about venturing into the world of ads.

    Join me as we simplify the process and unlock the potential of your advertising efforts!

    Listen to the Episode to Learn:

    • How to develop a high-impact, low-stress Facebook ad strategy

    • Ways to overcome hesitance in advertising due to perceived complexity

    • The importance of crafting magnetic messaging

    • Methods for understanding the pain points of your ideal client

    • How to use simple video and image content for ads

    • And so much more!

    Check out the Show Notes:

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    If you love this show, please take the time to follow us and leave us a review.

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

    Show More Show Less
    22 mins
  • 107. How to Hire the Best Ad Agency for Your Business
    Dec 17 2024

    Many online business owners underestimate the power of setting realistic expectations with their marketing budgets, leading to needless frustration. Knowing how to allocate your resources effectively can determine your success.

    In this episode of Roadmap to $1 Million, we're diving deep into the world of online business growth with some game-changing insights! If you're an online business owner, service provider, or coach, you won't want to miss these invaluable tips on hiring and collaborating with ad agencies.

    Discover why blending organic marketing with paid advertising is a powerhouse strategy and learn how to avoid the pitfalls many fall into when selecting an agency. I'll equip you with essential questions to ask potential agencies, ensuring they align perfectly with your business vision. Plus, we'll explore the importance of strategic oversight and setting realistic expectations for your marketing budgets and campaign outcomes. This episode is packed with actionable advice to supercharge your marketing efforts and set you on the path to long-term success. Tune in and let's accelerate your journey to a million!

    Listen to the Episode to Learn:

    • The importance of integrating organic marketing with paid advertising for business success.

    • Common pitfalls to avoid when hiring ad agencies, such as unmet ROI expectations and lack of strategic oversight.

    • Key questions to ask potential ad agencies to ensure alignment with business goals.

    • Signs that indicate it may be time to reevaluate an existing agency partnership.

    • The necessity of having dedicated oversight for ad performance and campaign optimization.

    • Cautions against ineffective advertising practices, such as boosting posts instead of running structured ads.

    • And so much more!

    Check out the Show Notes:

    Watch this to increase your leads with Facebook Ads:

    https://www.StacyZeal.co/Maximize

    Watch this to Increase Sales and Maximize Your Impact:

    https://www.StacyZeal.co/CMO

    Grab a free resource:

    QUIZ: Find Your Missing Marketing Link to 7-Figures by taking our quiz

    https://www.StacyZeal.co/Quiz

    Plan for Success: Your Annual & Quarterly Marketing Guide:

    https://www.StacyZeal.co/Plan

    Catch past episodes and show notes:

    https://www.StacyZeal.co/Podcast

    Work With Stacy:

    https://www.StacyZeal.co/Fractional-CMO

    If you love this show, please take the time to follow us and leave us a review.

    Connect on Social:

    LinkedIn

    Instagram
    Facebook

    YouTube

    If you love this show, please take the time to leave us a review.

    Show More Show Less
    29 mins

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