• Rise of MarTech: Refining Customer Journeys With Data

  • Jan 15 2024
  • Length: 37 mins
  • Podcast

Rise of MarTech: Refining Customer Journeys With Data

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  • Summary

  • Tune in to our host, Karim, and the ingenious Salam Saadeh, founder and CEO of Datanuum, dive into a captivating discussion. Salam is a computer scientist turned entrepreneur with over 25 years of executive experience. As the CEO Founder of DATANUUM, she leads a seasoned team in revolutionizing first-party Customer Data, Marketing Loyalty.Her career spans successful stints in capital markets and investment banking, notably as the first UAE female Managing Director at SHUAA.

    In this episode, Salam shares intriguing insights on the fascinating world of delivering data-driven customer experiences, built on the pillars of loyalty and elevated customer journeys. They explore the synergy between technology and human touchpoints, emphasizing the importance of striking the right balance to create authentic and personalized interactions that resonate with customers on a profound level.
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