Jamie Parmenter, founder of SpinBard, joins us to unpack the future of fan-artist connections through the lens of music tech innovation. Discover how SpinBard's unique blend of physical and digital memorabilia is transforming fan experiences into a dynamic "digital memory music box." Jamie's personal journey into the music world, initially inspired by the band Ash, sets the stage for a conversation on the profound impact of technology in bridging the gap between artists and their audiences.

Amidst the revival of vinyl and the rise (and subsequent fall?) of NFTs, we explore how artists can tap into these trends to forge deeper connections with fans while unlocking new revenue streams. By pairing nostalgic physical media with cutting-edge digital assets, artists are rewriting the playbook on music monetization and creative reach. Jamie shares insightful anecdotes from his own foray into the Web3 space, revealing the transformative potential of these tools in reshaping the music landscape.

Beyond monetization, we delve into the art of genuine fan engagement, spotlighting how stars like Taylor Swift and BTS excel in nurturing authentic relationships through social media and exclusive events. With data fragmentation as a backdrop, we emphasize the importance of artists creating their own platforms for more control and insight into their fan base, using technology such as SpinBard to empower both fans and artists to foster sustainable careers and meaningful connections.

If you're a music tech startup looking to tell your story in your market better, go to https://cold.inc to book a free, 20-minute call to discuss your go-to-market strategy.

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