• Return on investment (ROI): How to calculate it and why it matters

  • Sep 20 2023
  • Length: 9 mins
  • Podcast

Return on investment (ROI): How to calculate it and why it matters

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  • Summary

  • Return on investment (ROI) is one of marketing’s more ubiquitous metrics. But that doesn’t necessarily mean it’s popular. Most modern marketers have a complicated relationship with ROI. On the one hand, it is a simple calculation that gives a rough sense of whether a marketing investment was worthwhile. On the other hand, ROI is a limited metric that has been known to lead to preemptive budget cuts and short-termism.


    In this episode, we’ll look at calculating ROI, when it is a worthwhile metric to track and optimize towards, and where marketers feel it falls flat. 


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