Keywords
restaurant coaching, marketing strategy, restaurant profitability, Chip Klose, restaurant industry, P3 Mastermind, restaurant marketing, customer acquisition, customer retention, differentiation

Summary
In this conversation, Shane Murphy interviews Chip Klose, a restaurant coach and author, who shares his journey from theater to the restaurant industry. Chip discusses his role in helping restaurant owners improve profitability and growth through effective marketing strategies. He emphasizes the importance of understanding the fundamentals of marketing, including audience identification, differentiation, and customer retention. Chip introduces the ABCDs of marketing and the triangle principle, which focuses on customer acquisition, retention, and evangelism. He provides tactical insights for restaurant owners to enhance their marketing efforts and drive success.

Takeaways

• Chip Klose transitioned from theater to the restaurant industry.
• Profitability and growth are crucial for restaurant success.
• Understanding your audience is key to effective marketing.
• Differentiation is essential in a competitive market.
• Marketing should focus on solving customer problems.
• Customer acquisition, retention, and evangelism are vital.
• Organic social media has limited reach; use it wisely.
• Every choice in a restaurant impacts customer perception.
• Word of mouth can be strategically encouraged.
• Tactical marketing strategies can drive restaurant success.

Titles

• The Art of Restaurant Coaching
• The ABCDs of Restaurant Marketing

Sound Bites

• "You can't connect the dots looking forward."
• "Revenue does not cure all sins."
• "Marketing is just two things."

The Three Tactics to Grow Your Restaurant’s Revenue webinar, hosted by ChowNow and Boostly, provides actionable strategies for restaurant owners to increase sales and customer loyalty. It covers the importance of collecting and using customer data to send targeted SMS and email marketing campaigns, driving repeat business and boosting order volume. The session also explores the concept of menu engineering, where restaurants can strategically highlight high-margin items and encourage upselling to maximize profits. Additionally, the webinar emphasizes the need to maintain a strong online presence, ensuring that restaurant information is accurate and optimized across platforms like Google and Yelp to attract more customers.


Takeaways

• Own Your Customer Data: Restaurants should focus on owning customer data to increase repeat business and maintain direct relationships with customers.
• Leverage SMS and Email Marketing: Using targeted, behavioral-based SMS and email campaigns helps drive customer engagement and increase order volume.
• Optimize Your Online Presence: Ensure consistency and accuracy across all online platforms, and actively manage your Google, Yelp, and TripAdvisor listings.
• Menu Engineering for Profit: Structure menus to promote high-margin items, and use upselling and bundling techniques to increase average order value.
• Respond Thoughtfully to Reviews: Handling negative feedback with a professional, solution-oriented approach can improve customer relations and protect your restaurant’s reputation.

In this episode, Shane Murphy and Bruce Irving of Smart Pizza Marketing dive into the world of text marketing and how it can bring immediate impact to a pizzerias sales. Discover practical tips on creating compelling SMS campaigns that drive foot traffic, boost online orders, and encourage repeat business. We'll share how to craft messages that get high open rates, automate promotions to stay top of mind with your customers, and measure the ROI of every text. Tune in to learn how to start leveraging text marketing effectively in your pizzeria this week!


Takeaways:

• Quick Wins with SMS: Learn how to create and send compelling text campaigns that immediately drive more orders and foot traffic.
• Automate for Success: Discover how to set up automated promotions that keep your pizzeria top of mind and encourage repeat visits.
• Maximize Your ROI: Find out how to measure the effectiveness of your SMS marketing and see how it directly translates to increased revenue.