In this episode, Danica and Katherine discuss the challenges of balancing small business ownership with personal life, especially during the busy holiday season.

They reflect on the toxic nature of hustle culture and the importance of taking time off to avoid burnout. The conversation also touches on Black Friday's evolution and its implications for small businesses, as well as strategies for collaboration among small business owners to enhance their market presence.

In this conversation, Danica Dixon and Katherine discuss the challenges faced by small business owners, particularly those in the handmade sector. They explore the unrealistic expectations that often lead to burnout, the impact of economic realities on sales, and the importance of understanding customer needs.

They emphasize the need for empathy and realistic goal-setting in business, as well as the role of graphic design in branding and marketing efforts.

In this conversation, Danica and Katherine discuss the challenges faced by small business owners, particularly in the realms of design, marketing, and self-perception.

The duo also highlights the significance of self-compassion, avoiding comparisons with others, and finding the right business model that suits individual circumstances. They encourage small business owners to adapt to market changes, connect with their audience authentically, and seek collaboration for growth. Ultimately, they express their desire to support and uplift fellow entrepreneurs during tough times.