• Respecting Data Privacy in Marketing

  • Dec 14 2023
  • Length: 14 mins
  • Podcast

Respecting Data Privacy in Marketing

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  • Summary

  • Episode 118: Julia delves into the challenge of balancing data privacy and personalization in marketing, drawing insights from Meta's Agency Summit. She highlights three key principles for marketers: safeguarding and not selling collected data, asking for only essential information, and employing creative segmentation methods.

    --- Support this podcast: https://podcasters.spotify.com/pod/show/marketing-in-the-wild/support
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