When your market is challenged by a huge pain point but doesn’t have much experience with paid software plans – how do you gain trust and credibility to win upgrades? If you’re me, writing emails for Doodle, you throw in some comic relief – and show up when they need you, with a behavioral-based onboarding flow that goes heavy on voice… and increase paid conversions by 64%.

Ideas you don’t want to miss

(03:21) The goal of the emails in this sequence – and why things are different nowadays

(03:57) Why we decided to go hard on voice

(05:05) How this email was misunderstood

(05:56) The good, the bad, and the ugly feedback we got from this sequence

(06:49) What contributed to the resounding success of this email sequence

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