Today we discuss how to increase the audience for your personal brand with Becky Robinson the founder and CEO of Weaving Influence. Listen as Becky shares her tried-and-true strategies for building a personal brand and audience, helping debut authors sell over 10,000 copies of their books by harnessing the power of platforms like LinkedIn. Discover the art of authenticity and how unique perspectives can create valuable content that stands out in the crowded digital landscape. Becky also tackles common challenges authors face with building their audience, such as maintaining consistency and balancing marketing efforts with other commitments.

Conquer resistance to self-promotion by viewing it as a method of sharing value. Becky outlines four key commitments—showing up with value, consistency, longevity, and generosity—that are essential for expanding reach and building genuine connections. Through engaging discussions, learn how maintaining an online presence over time can significantly grow your audience and make a lasting impact. Don't miss the opportunity to receive a free book on weaving influence.

Get a copy of Becky's book here

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Today we are discuss the art of experimentation and conversion rate optimization with AJ Davis, the founder of Experiment Zone. In our conversation, we reveal how strategic testing can deliver great results.

We emphasize the importance of tapping into the wealth of knowledge within your organization and from your customers, using experimentation as a powerful tool to navigate the often costly landscape of digital advertising.

Join us as we explore how adopting an experimental mindset can be a game-changer for resolving team conflicts and validating diverse opinions within your marketing squad. AJ and I share personal anecdotes that highlight the unexpected outcomes of testing, which often challenge our preconceived notions and deepen our understanding of customer behavior. While not every idea might be test-worthy, the nuggets of wisdom gleaned from a strategic testing approach can significantly refine your marketing strategies. To dive deeper into these concepts and gather more expert advice, be sure to check out AJ's website.

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Eric Eden on LinkedIn

Unlock the secrets of getting engagement instead of just brand awareness from sponsorships with our guest Richard Levy - a CMO with 20 years of global experience. Imagine transforming a boring sponsorship into an unforgettable event experience. This episode proves that the magic lies in going beyond mere brand visibility and engaging with people in meaningful ways.

Beyond community engagement, Richard shares his insights on speaking the language of financial metrics in the boardroom, an essential skill for marketers aiming to demonstrate real ROI. He stresses that using clear financial language rather than marketing jargon is key to gaining budget support from decision-makers. Richard's extensive experience provides a beacon for those looking to bridge the gap between marketing creativity and financial accountability. Don't miss this chance to learn from Richard's pioneering approach to sponsorship activation and his strategies for financial communication that can transform marketing efforts into measurable success.

Visit Richard's web site

Send us a Text Message, give feedback on the episode, suggest a guest or topic

Visit the Remarkable Marketing Podcast website to see all our episodes.

Visit the Remarkable Marketing Podcast on YouTube

Remarkable Marketing Podcast Highlights on Instagram

Eric Eden on LinkedIn