What sets elite content marketers apart? Meet Tas Bober, founder of Scroll Labs, who is redefining how B2B SaaS companies approach marketing—especially when it comes to personal brands and landing pages.

Tas shares her unconventional process for creating landing pages that prioritize consumption over conversions—challenging traditional metrics to drive real results. She’s also a powerhouse of an entrepreneur and content creator who has discovered her niche, built a standout personal brand with a mix of humor and authenticity and developed her own unique branding superpower that thrives in even the most saturated markets.

Here’s what you’ll take away:

• Tas’s framework for landing pages designed for consumption
• The art of balancing humor and professionalism in your content
• How to pick and commit to your niche to stand out (and drive leads)
• And creative ways to use comments to grow your LinkedIn presence

Whether you're growing your personal brand or open to rethinking your B2B content strategy, this episode is packed with actionable insights and a fresh perspective.

⬛Get started with Goldcast: https://bit.ly/42bgdJo
⬛ Follow Tas on LinkedIn: https://www.linkedin.com/in/tasbober/

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Struggling to stand out in the crowded world of B2B content? Heike Young, Head of Content and Integrated Marketing at Microsoft, has cracked the code. With over a decade of experience at Salesforce and a fast-growing LinkedIn presence, Heike has perfected the art of creating content that’s not just relatable but irresistible.

Press play to discover:

• 5 ways to differentiate your marketing to stand out from competitors
• A 4-step framework for crafting social content that grabs attention
• The secret to using humor and personality in B2B content
• Why cultural relevance is a must-have for modern marketing
• How to balance corporate messaging with an authentic personal voice

If you’re ready to create content your audience loves—and have fun doing it—this episode is a must-listen.

⬛Get started with Goldcast: https://bit.ly/42bgdJo
⬛ Follow Heike on LinkedIn: https://www.linkedin.com/in/heikeyoung/

More from The Reeder:

🟩 Website: https://www.thereeder.co

🟩 Subscribe: https://www.thereeder.co/newsletter

🟩 Partner with The Reeder: yo@thereeder.co

🟩 LinkedIn: https://www.linkedin.com/in/devinreed

🟩 Instagram: https://www.instagram.com/thereederco/

In this episode, you’re getting FOUR power-house content creators all in one episode.

For the season 1 finale, we’re bringing it back to Chicago with Eddie Schleyner, DemandJen (Jen Allen-Knuth), and RajNationr. Each are crushing it in their own way in the B2B consulting, coaching, and content creation space. They’ve created thousands of followers and raving fans while balancing their lives outside of work.

We're diving into betting on yourself, content creation, the power of unique personal branding, and the courage it takes to stand out in the digital era. Here are a few of my favorite takeaways:

• Authenticity Over Perfection— why dropping the corporate façade in favor of a more genuine, personal touch transformed these folks’ digital presences.
• Handling the Naysayers— why maintaining positivity and authenticity online is key to success and also key to maintaining a healthy relationship with social media and content creation (aka not paying attention to the trolls).
• Courage to be Different— how experience builds confidence and why staying true to your unique voice is crucial for long-term success.

This episode is for you if you want to elevate your personal brand, engage more authentically with your audience, and gain the courage to be different in a crowded space. Let’s get into it.

Jump into the conversation:
(02:46) Building Digital Reputations
(25:54) Transitioning to Entrepreneurship
(34:32) Balancing Side Hustles and Full-Time Jobs
(42:51) The Creative Process

More from The Reeder:
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🟩 Website: https://www.thereeder.co
🟩 Subscribe: https://www.thereeder.co/newsletter
🟩 Partner with The Reeder: yo@thereeder.co
🟩 Content Growth Guide: https://www.convert.thereeder.co
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