Larissa Rydin is the Vice President of Strategic Partnerships at Tiltify, a fundraising platform for live streamers to raise money for charities. Larissa has spent over a decade working for non-profits, including Children’s Home Network, St. Jude Children’s Hospital, Autism Speaks, and the Alzheimer’s Association. Prior to Tiltify, Larissa served as the Vice President of Strategic and Brand Partnerships for the United Way.

In this episode, Larissa and I discuss the evolution of online giving, particularly in the context of creator-driven fundraising campaigns. Larissa highlights how the pandemic accelerated non-profits’ digital transformations while broader cultural changes and ongoing social justice movements have led more brands to lean into cause marketing. Larissa’s advice to modern CMOs is “Your brand needs to stand for something,” so she encourages all companies to put together a social impact strategy.

Host: James Creech

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ABOUT THE SHOW

All Things Video is a podcast dedicated to uncovering the past and charting the future of the online video ecosystem. Listen to interviews with founders, executives, and thought leaders from the world’s leading media companies and engage in thought-provoking debates about the issues shaping the next generation of entertainment. From the short-form content revolution to the fragmentation of video viewership in an always-on world, All Things Video reveals the key trends and insights from the world of digital media.

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ABOUT THE HOST

James Creech is an entrepreneur focused on technology, online video, and digital media. He is the Co-Founder & CEO of Paladin, the essential influencer marketing platform for brand and agencies.