Episodes

  • Mastering Subscription Programs: Loyalty Insights from Adore Me

    Mastering Subscription Programs: Loyalty Insights from Adore Me
    May 3 2024
    Subscription loyalty programs can be an impactful tool for retailers. But in order for retailers to earn customers’ subscriber fees, their loyalty programs need to offer the kinds of high-value perks, rewards, and opportunities that make membership a must-have. In this episode we meet with experts from online retailer Adore Me, who is rolling out a new loyalty program that takes customer benefits to a new level. Learn from the Director of CRM and Loyalty Gaelle Ouggourni at Adore Me, on how to frame the right strategy for major business impact.
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    20 mins
  • Driving Connections with Customers: Loyalty Insights From Sephora

    Driving Connections with Customers: Loyalty Insights From Sephora
    Feb 26 2024
    What makes a loyalty program really stand out among others? In this episode, learn from the experts behind Sephora’s 34-million strong Beauty Insider program about how they maintain a feeling of specialness among members and use gamification to build connection. Plus: Find out how they keep evolving their incentives.
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    17 mins