Did you know that your employer brand could be the game-changer in attracting top talent today? In the latest episode of Recruiting is No Joke, host Joel Lalgee dives into the exciting world of employer branding with insights from industry pros like Maria Katris (Built In), Tannum Sullivan(Golden Hippo), and Celinda Appleby (Visa).
Broadcasting live from Breakfast USA in Nashville, Joel and his guests discuss how recruitment has transformed from a simple transaction to a savvy marketing strategy. Maria highlights how candidates are now doing their homework on companies just like they would when making a big purchase. This makes building brand awareness and keeping potential candidates engaged super important, even when you're not hiring.
Tannum shares why it’s crucial for recruiters to focus on building real relationships with candidates. Personal touches and valuable content can make all the difference!
Celinda chimes in on the need for authenticity in employer branding, reminding us that what you promise during recruitment should align with the actual employee experience. Authentic stories and consistent messaging are key to winning trust.
Want to know how AI fits into all this? Tune in to Recruiting is No Joke and don’t forget to subscribe for more insights on navigating the future of recruiting!
In this episode:
(00:36) Live interviews at Breakfast USA
(02:25) Maria Katris introduction
(03:14) Recruitment as marketing
(05:13) Candidate awareness and engagement
(06:48) Shifting mindsets in recruitment
(08:54) Challenges in implementing new strategies
(10:21) Building community and talent pools
(14:01) Global recruitment trends
(16:26) Content creation for global markets
(18:02) Authenticity in employer branding
(18:17) Employer engagement through raw video
(19:14) Market differences in recruitment
(19:52) Future of recruitment technology
(20:42) Resources for recruiters
(21:14) Power of video content
(22:05) Introduction to Golden Hippo
(23:39) Building employer brand from scratch
(24:27) Impact of employer branding on hiring
(24:50) Getting leadership buy-in
(26:10) Measuring employer branding success
(27:22) Common employer branding mistakes
(28:45) Authenticity in employer branding
(31:10) AI in employer branding
(33:04) Pitfalls of using AI
(34:34) Encouraging employee participation
(35:41) Employer branding and career videos
(36:52) Recruitment strategy integration
(37:27) Finding Golden Hippo
(38:43) Future of recruitment marketing
(39:44) Using Gen AI in recruitment
(41:02) Common employer branding mistakes
(41:58) Balancing aspirational and authentic branding
(43:23) Focus group strategies
(44:20) Leadership challenges in recruitment
(45:00) Talent attraction metrics
(45:35) Team structure in talent attraction
(46:08) Video content in recruitment
(47:52) Future of employer branding
(49:04) Tracking candidate journey
Maria Katris Social Media
Tannum Sullivan Social Media