In this episode, Matt Grebosky, head of operations at Nose to Tail, discusses his work and passion for building community. He shares his involvement in Nose to Tail, a direct-to-consumer online business that partners with regenerative ranchers to provide high-quality animal products. Matt also talks about his side project, Base Brands, which aims to connect people with authentic, honest brands. He emphasizes the importance of shared values and intentionality in building a good community. Matt also discusses the Lindy Effect and how it influences his selection of brands and products. The conversation explores the concept of choosing products and ideas that stand the test of time, rather than following trends. The Lindy Effect is discussed as a way to evaluate the potential longevity of products. The importance of providing meaningful value and impact is emphasized. The conversation also touches on the diverse range of products offered by Base Brands. The influences and mentalities of successful people in business are explored, including the traits of authenticity and admitting mistakes. The importance of radical self-responsibility and an outward focus is highlighted. The potential for change in personality is discussed, as well as the importance of playing to one's strengths. Takeaways Building a community requires shared values and intentionality. Authenticity is a key value in community building. The Lindy Effect suggests that the longer something has been used, the more likely it will continue to be used in the future. When selecting brands and products, consider their history and longevity. Choose products and ideas that stand the test of time, rather than following trends. Provide meaningful value and impact in your products and business. Adopt traits such as authenticity, admitting mistakes, and radical self-responsibility. Play to your strengths and use personality tests as tools for self-discovery and growth. Clarify your purpose and drive in life through self-reflection and tools like Jordan Peterson's self-authoring program. Be a resource for others to discover their own truth by engaging in difficult conversations and discussing controversial topics. Podcasting is a powerful medium for building relationships, connecting with others, and sharing valuable insights. Kindness plays a crucial role in building a network, volunteering, and being compassionate towards oneself. Chapters 00:00 - Introduction and Background 01:23 - Matt's Work at Nose to Tail 03:19 - Finding Joy in Community 05:02 - What Makes a Good Community 06:06 - Intentionality in Community 08:10 - Intentionality in Work and Projects 10:01 - Base Brands and Core Values 11:28 - Building a Community of Quality Brands 12:09 - Authenticity and Shared Values 13:10 - The Lindy Effect and Product Selection 22:23 - The Lindy Effect and Trendy Products 23:22 - The Importance of Meaningful Value 24:38 - The Dangers of Trendy Products 25:24 - The Diverse Range of Bayes Brand 25:53 - Influences and Mentality in Business 26:44 - Authenticity and Admitting Mistakes 27:45 - Radical Self-Responsibility and Outward Focus 29:11 - The Potential for Change in Personality 30:16 - Playing to Your Strengths 32:18 - Using Personality Tests as Tools 36:30 - The Importance of Growth and Overcoming Obstacles 41:38 - Purpose and Drive 42:42 - Jordan Peterson's Self-Authoring Program 43:12 - Being a Resource for Difficult Conversations 44:21 - Getting Back into Podcasting 45:16 - The Power of Building Relationships through Podcasting 46:29 - Creating a Personal Brand and Leading Nose to Tail 49:15 - Kindness in Building a Network and Volunteering 54:21 - The Role of Kindness in Building Success