• Summary

  • Welcome to the REality podcast--the best podcast for real estate agents. Join us each episode as we talk with industry experts and top producing real estate agents to peel back the curtain and reveal what it takes to make it in today's ultra competitive real estate business. This is real life, in real time, sharing real experiences of industry professionals to help both new and seasoned agents achieve their goals and realize their potential. Are you ready to take your real estate business to the next level? Let's get started now. Sign up for Gary's weekly FOCUS newsletter, delivered right to your inbox each Monday morning: https://mailchi.mp/e3771e6a2516/focus-email

    © 2025 REality
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Episodes
  • Mark Bardo on Mastering Luxury Real Estate, Building Affluent Connections, and Evolving Seller Strategies
    Jan 16 2025

    Luxury real estate veteran Mark Bardo joins us with over 35 years of experience, providing a treasure trove of insights from his illustrious career in high-end markets like Lake Norman and Naples. Ever wondered how the dynamics of luxury real estate have shifted over the decades? Mark and I reminisce about our journey together since 1998, discussing the pivotal changes and lessons learned along the way. His passion for nurturing agents shines through as we tackle the ongoing evolution of the industry and the need for continuous improvement.

    Language and relationships are the linchpins of success in luxury real estate, a theme we explore in depth during our conversation. We dive into the power of using specific terms like "relevant sales" to better connect with luxury property owners, whose homes are often seen as unique masterpieces. For those eyeing a breakthrough in the luxury sector, we emphasize the importance of building connections within affluent circles, advocating for community involvement and leadership roles as more effective strategies than traditional methods like newsletters.

    Our discussion also covers the latest trends capturing the imagination of luxury home buyers. From expansive open-space dining areas to bold statement rooms, we identify what makes these properties stand out. We then shift to seller strategies, highlighting the significance of personalized consultations that align with the seller's goals and the preparation needed for a successful property launch. Mark's insights, coupled with our shared experiences, make this episode a compelling guide for anyone looking to excel in the luxury real estate market.

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    58 mins
  • Mark McGoldrick on Navigating Market Hesitancy, Leveraging Home Equity, and Strategic Real Estate Decisions
    Jan 9 2025

    In today's episode, Gary's conversation with Mark McGoldrick, Executive Vice President of Sales for Howard Hanna Mortgage, promises to equip you with the insights you need to help buyers and sellers make informed decisions.

    Mark’s expertise illuminates the rising tides of home equity from 2019 to 2024, juxtaposed against the stubborn challenges of affordability still plaguing many buyers. As the American economy demonstrated unexpected resilience in 2024, fewer rate cuts shifted the dynamics and perpetuated a housing market recession. Mark encourages homeowners to reevaluate their current situations, especially as we head into 2025's uncertain terrain.

    We explore the high stakes of waiting in the real estate game—could holding out for lower interest rates actually push potential buyers into higher purchase prices? Through engaging anecdotes and personal experiences, we underscore how real estate can be a significant tool for wealth accumulation. We also dissect the current market dynamics, where high interest rates and limited inventory create unique challenges for both buyers and sellers. Discussions about adjustable-rate mortgages (ARMs) shed light on their role today, with lessons drawn from the 2008 financial crisis still resonating.

    In our final segment, we guide you through home financing options, highlighting creative programs like the Buy Before You Sell and the Buy and Borrow Bundle initiative. Mark shares strategies for leveraging home equity to enhance financial flexibility, whether through HELOCs or reverse mortgages. With insights on future trends, we arm agents with the knowledge they need to be well prepared in the 2025 real estate market.

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    1 hr and 4 mins
  • Bob Clarkson on Embracing Career Transformations, Innovative Real Estate Strategies, and Building Genuine Connections
    Dec 18 2024

    Join us for an invigorating conversation with Bob Clarkson, a seasoned real estate professional who shares his remarkable journey from the adrenaline-fueled world of downhill ski racing to a flourishing career in real estate. At just 21, Bob faced the challenges of being younger than his peers, yet a pivotal encounter set him on a lifelong path that he passionately recounts. His stories from a 45-year career and the lessons learned along the way offer valuable insights into maintaining enthusiasm and resilience in the ever-evolving real estate landscape.

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    53 mins

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