• CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

  • By: Trevor Young
  • Podcast

CRANK THE 3RD: Exploring the entrepreneurial + creative side of life post 50

By: Trevor Young
  • Summary

  • CRANK THE 3RD is a weekly podcast in which we explore the entrepreneurial and creative side of life post 50.

    You've survived the first two professional chapters of your lives - 20s to mid-30s (chapter 1) and mid-30s and through your 40s (chapter 2).

    Welcome to the 3rd chapter! By this stage of your professional life, you've seen a lot, done most things, made some cash, expanded your horizons and probably are more comfortable in your skin than at any other time.

    But it’s not necessarily all sunshine and roses either. At some stage, many of us reach a point where we ask: “Is that all there is?”

    While we have oodles of experience under our belts and are a lot more sure of ourselves and confident in our own abilities, we also live in a fast-paced volatile world.

    Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.

    No matter how savvy, experienced and connected we are, certain challenges remain.

    But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!

    The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50 and 60-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.

    You’ve put in the hard yards: now it’s time to capitalise!

    Let’s dive in!

    ------------------------------

    Follow Trevor on Twitter

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Episodes
  • 285: Curiosity, pop culture & staying relevant as an over-50 professional - with Stanley Johnson
    Nov 20 2024

    Creative director and self-confessed corporate troublemaker, Stanley Johnson, joins us on the podcast to chat all things curiosity, networking, and the impact of pop culture and social media on maintaining relevance.

    Reflecting on his journey from humble beginnings, Stanley highlights the role of creativity and diverse experiences in tackling business challenges.

    The conversation explores the evolution of advertising due to the emergence of digital media, with Stanley sharing his changed perception of Twitter and the enduring value of blogging.

    He discusses the importance of writing and social media for honing communication skills, the need for creativity and risk-taking in corporate settings, and critiques society’s tendency for snap judgments.

    Stanley also touches on his transition from agency work to freelancing, his passion for music, and the challenges of staying relevant later in life, underscoring the significance of cultural engagement and maintaining curiosity.

    KEY TIME-STAMPED MOMENTS:

    02:06 The role of a creative director

    07:11 From weights and measures to creativity

    10:11 Curiosity as a key to creativity

    14:07 Navigating social media and digital trends

    19:00 The impact of blogging

    22:14 Staying tech savvy

    26:31 Taking risks in creativity

    29:30 Judgment without context

    31:00 The creative journey: embracing change

    32:40 Finding home in the hills

    35:01 A day in the life of a creative consultant

    44:09 Staying relevant in your third chapter

    49:02 The value of experience and risk

    ABOUT STANLEY:

    Stanley Johnson is a seasoned creative director and co-founder of the creative consultancy stan/lee, based in Melbourne, Australia.

    With several decades' experience in the industry, he has led innovative campaigns for major brands, including a transformative role at major tech company, MYOB.

    Known for his strategic insight and storytelling prowess, Stanley is also an advocate for nurturing young talent in the creative field.

    QUOTABLE QUOTES:

    “If I worry about what people are going to think, then I’ll never do anything interesting.”

    “You’re as old as you think you are and it’s as simple as that.”

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    52 mins
  • 284: RELAUNCH - Exploring the entrepreneurial + creative side of life post 50
    Nov 11 2024

    Welcome back to the podcast formerly known as 'Reputation Revolution', now called CRANK THE 3RD!

    In this episode, I explain what the rebranded show is all about: Who's it for, and what can you expect from future episodes from now on.

    About the 'new' podcast:

    CRANK THE 3RD is the show for motivated individuals aged around the 50 mark and over - those who have been in the business and professional trenches for some three-plus decades and have the metaphorical ‘scars on the knuckles’ and the ‘scuffs on the knees’ to prove it!

    You've seen and done a lot over the journey, and now have reached an age and stage of life where you might be thinking:

    “What next?” ...

    • Do I continue with, sell, or downsize my business?
    • Do I pivot my career so I can focus on doing something more meaningful?
    • Do I adopt a portfolio approach to my work and build out numerous streams of income?
    • Do I wind back my workload and develop a side-hustle around one of my passions?
    • Do I take the plunge and move to another country altogether and work from there?
    • Do I write that book I’ve always wanted to do, or start a YouTube channel and become a full-time ‘content creator’?

    Bottom line: Those of us in this stage of professional life have oodles of experience under our belts, having racked up years’ worth of practical knowledge and vocational expertise, not to mention we’re a lot more sure of ourselves and confident in our own abilities.

    But, we also live in a fast-paced volatile world. Technology is ever-changing, and the AI wave has only just begun. A sense of uncertainty is never far away. We know that if we stand still, we run the risk of losing relevance.

    No matter how savvy, experienced and connected we are, certain challenges remain.

    But on the upside, the number of opportunities staring us in the face is enormous, and unprecedented!

    The goal of CRANK THE 3RD is to inspire energised, forward-thinking 50-somethings to continue to think expansively and creatively about their current situation, and to ponder, plot and plan the exciting road they have ahead of them.

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    10 mins
  • 283: Taking your personal brand global with Anne Scottlin, the 'Podcast Maestro' & award-winning show host
    Mar 28 2024

    In this week's episode, we expand on the idea of taking your personal brand global.

    And to help me do that is ANNE SCOTTLIN, who helps thought leaders and experts launch and monetise world class video podcasts and live streaming shows.

    Anne has a bulging CV. Apart from being an active podcaster and live streaming host herself, she's also an author, coach and speaker, executive consultant with a number of companies ... and spent 10 years as a working actress in Hollywood!

    As we recorded this conversation, Anne had just launched her new show - 'Launch It! The Podcast Maestro!' (CHECK IT OUT ON YOUTUBE HERE)

    Apart from covering Anne's wide and varied professional journey - a 'must listen' for anyone who is multi-passionate and not a fan of niching down! - we unpack what's involved in going global with a video podcast or live-streamed show.

    Video broadcasting technology today is amazing, which in turn provides experts and thought leaders with the opportunity to scale their brand and their business beyond domestic borders.

    Be inspired and learn more from Anne in this episode of the Reputation Revolution show!

    LEARN MORE ABOUT ANNE:

    • Website
    • Twitter
    • Youtube show
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    59 mins

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