In this episode, Rajeev Sajja interviews Brian Boero, co-founder of 1000Watt, discussing the impact of AI on real estate marketing and branding. They explore how AI can enhance storytelling, create personalized marketing campaigns, and the importance of maintaining a human connection in an increasingly automated world. Brian shares insights from his extensive experience in the industry, emphasizing the need for real estate professionals to develop a unique point of view and listen to their audience. The conversation also touches on the significance of consumer research and the future of marketing in real estate.

Takeaways

• AI can amplify and scale brand stories effectively.
• Maintaining a human connection is crucial in marketing.
• Real estate agents should develop a unique point of view.
• Listening to consumers is essential for effective marketing.
• AI is not a fad; it's a transformative technology.
• Personalized marketing campaigns can be enhanced with AI.
• Transparency in AI usage builds trust with clients.
• Successful marketing requires a balance of human and AI input.
• Differentiation in marketing is key to standing out.
• Continuous learning and adaptation are vital in real estate.

Guest: Brian Boero

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Host:

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Resources:

Real Estate AI Flash Podcast Site

AI Playbook

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