Podcasting Your Brand

By: Producer Jaime Legagneur
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  • Summary

  • Considering a podcast for YOUR brand’s content offerings? Be sure your show not only represents your brand’s quality, mission, and message, but is also maximized for success! Pick up what Producer Jaime has been putting down since 2014 and learn the tools to properly launch and then build your brand through the power of podcasting. Welcome to Podcasting Your Brand! Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn that mic on. (Formerly, Business in the Bedroom) -------------------- Your Host, Producer Jaime, has been an award-winning professional podcast Host and Executive Producer since 2014. With tips ranging all the way from developing your show’s topic and the technical side of a podcast launch through higher-level aspirations of audience growth and monetization, Producer Jaime opens her books on how to achieve all your goals. She has built her business, Flint Stone Media, as a podcast production house and consultancy firm, successfully advising clients and her Florida Podcast Network hosts on branding through podcasts time and time again. And, on this show, she will also often dip into her past experiences in law school, as a web designer/developer, as an SEO expert, and as a data analyst to provide full-scope concepts to grow your business (with your podcast at the core). Plus, she’ll be bringing onto the show people who’ve been mentors, peers, community members, and clients to lend their voices, questions, and perspectives. Producer Jaime has achieved many accomplishments in the space, often recognized as a pioneer and thought leader in the podcast industry. And, she’s excited to show you the secret sauce that she’s used to cook up success, giving you the ingredients to jumpstart YOUR podcasting. So, follow along with Producer Jaime (and her infectious laugh!) and learn everything you need to know about Podcasting Your Brand. She just LOVES talking about podcasting and giving back to an industry that has given her so much. Remember: “The only thing more powerful than your voice is your spirit to use it.” So, turn the mic on! (And, if you are looking for the Season 1’s episodes that give practical advice for newbie entrepreneurs [known collectively as Business in the Bedroom], you can still catch that first season of shows at BusinessInTheBedroom.com.)
    All content contained in this podcast, including but not limited to all video and audio content is property of Flint Stone Media, LLC 2022.
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Economics Leadership
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Episodes
  • Episode 89: Naming Your Podcast, Part 2 with Johnny Pyka (Podcasting 102)

    Episode 89: Naming Your Podcast, Part 2 with Johnny Pyka (Podcasting 102)
    Feb 13 2024
    Considering a rebranding of your show? Well, that starts with the name. So, what’s in a name? Well, in podcasting… it turns out there’s a LOT. So, my Pro Podcasting Peer Guest, Johnny Pyka and I are going to dive deeper into naming your podcast–starting first by debating whether the name should just say exactly what your show is about, versus going with a more clever route. Then, we’ll run through some tips, so you can feel confident in your due diligence to see if there is any reason NOT to use your name of choice. Plus, for those of you considering a rebranding of your show, Johnny and I will weigh in on the risk vs. benefit analysis of renaming your podcast. It’s my next Podcasting 102 topic ready to roll for you today, as I close out Season 4 and get ready to bring you Season 5. Listen in and let's do this...! Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com) My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops! Tip #10 from 2/13/2023: What Should Go into Your Podcast's Website? (Instagram | TikTok) Tip #56 from 4/19/2023: Reference Your YouTube Channel's Subscribers' Searches for Episode Ideas (Instagram | TikTok) Pro Podcast Peer: Johnny Pyka from Back of the Cereal Box Network | Back of the Cereal Box on Facebook | Join the Back of the Cereal Box Podcast Saturday Rec Room! | Get Tickets to Beyond Smoke & Mirrors!!! More About Johnny: For over 20 years John Pyka, AKA “Johnny Beyond” has set himself apart as an Entertainer and Storyteller, Champion Magician, nationally-recognized Paranormal Storyteller, and Podcaster of 18 years! He is the host of the Back of the Cereal Box podcast and his mission is to help others escape the toxicity and negativity in their lives through the power of magic and stories; to make people laugh, cry and sit on the edge of their seats and leave their troubles behind, even if only for an hour. Link: PYB Episode 56: Naming Your Podcast (Podcasting 101) Link: Evernest Property Management Show (Formerly 300 to 3,000) Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com Follow me on social media: Instagram: @FlintStoneMediaThreads: @FlintStoneMediaTik Tok: TikTok.com/@producerjaimeClapper: @ProducerJaime | Join My Group on Clapper: Podcasting with PurposeFacebook: Facebook.com/FlintStoneMediaTwitter: @FlintStoneMediaLinkedIn: Producer Jaime | Flint Stone MediaClubhouse: @ProducerJaime Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!) Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo | PodPros Proud Member of: Power Moms Podcast Network Additional Support Provided by: Flint Stone Media and Listeners Like You!! Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime ----------------- Production House: Flint Stone Media Copyright of Flint Stone Media LLC 2024.
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    37 mins
  • Episode 88: Your Sponsorship Sales with Nicole Walker (Podcasting 102)

    Episode 88: Your Sponsorship Sales with Nicole Walker (Podcasting 102)
    Feb 6 2024
    Is your roadmap to sponsorship sales still fraught with fog? Let’s clarify the path for you! My guest Pro Podcasting Peer today is Nicole Walker of WinHers United. She is an award-winning podcaster, international speaker, sponsorship strategist, and women’s empowerment advocate. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole and I first uncover for you a critical truth you MUST accept when trying to land a sponsor. Then, we’ll discuss the most important rule to remember to be sure you are targeting the right potential sponsors for your show. And, finally, she and I will share some tips on how to approach them (and, even FIND them). It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...! Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com) My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops! Tip #17 from 2/23/2023: 3 Things to Say to Your Guests Before You Start Recording that Will Smooth Out Your Interviews (Instagram | TikTok) Tip #73 from 6/7/2023: Starting Your Interviews (Instagram | TikTok) Pro Podcast Peer: Nicole Walker, Founder of WinHers United More About Nicole: Nicole is an Award Winning Podcaster, International Speaker, Sponsorship Strategist, and Women Empowerment Advocate. Nicole’s podcast, WinHers United, literally changed her life. Nicole has been named a Top 50 Mom in Podcasting, a 2020 Top Influencer, and was nominated for the 2021 Excellence in Audio Media Award. Nicole’s podcast is within the Top 5% of podcasts worldwide, won the 2020 Best Black Business Podcast Award, and was nominated for the 2022 Moment of Entrepreneurial Inspiration Award. Nicole’s podcasting expertise has been featured on various platforms including Pod News, Podcast Movement, and Time Magazine. Nicole helps established podcasters and podcast conferences with sponsorship acquisition via data analytics, pitch deck creation, and sponsors identification and outreach. Link: PYB Episode 85: Creating Your Media Kit, with John Jay Wiley (Podcasting 102) Link: PYB Episode 86: Setting the Table for Sponsorship Sales (Podcasting 101) Link: PYB Episode 87: Your Sponsorship Packages (Podcasting 102) Link: Producer Jaime Invited as a Guest on the “WinHers” Podcast! Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com Follow me on social media: Instagram: @FlintStoneMediaThreads: @FlintStoneMediaTik Tok: TikTok.com/@producerjaimeClapper: @ProducerJaime | Join My Group on Clapper: Podcasting with PurposeFacebook: Facebook.com/FlintStoneMediaTwitter: @FlintStoneMediaLinkedIn: Producer Jaime | Flint Stone MediaClubhouse: @ProducerJaime Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!) Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo | PodPros Proud Member of: Power Moms Podcast Network Additional Support Provided by: Flint Stone Media and Listeners Like You!! Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaim e ----------------- Production House: Flint Stone Media Copyright of Flint Stone Media LLC 2024.
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    39 mins
  • Episode 87: Your Sponsorship Packages (Podcasting 102)

    Episode 87: Your Sponsorship Packages (Podcasting 102)
    Aug 15 2023
    Once you have set the table for your sponsors, how do you figure out what to serve up as the opportunities to partner together? Today, we are going to move closer toward landing those sponsorship sales by keeping my Thanksgiving dinner metaphor going. First, much like examining your ecosystem to see WHO can be involved in a partnership, you need to examine WHAT elements you can offer to make up your packages. And, your elements go well beyond just an audio ad in the episodes themselves. I will then walk you through how to organize those possible elements into packages that make sense, meet varying budgets, and create flexibility for you to even customize a particular partnership. Plus, I will also help you untangle the mystery of how to price those packages and keep your sponsors happy with your process. It’s my next Podcasting 102 topic ready to roll for you today. Listen in and let's do this...! Host, Lead Editor, and Executive Producer: Producer Jaime ("Jemmy") Legagneur | Email Me! (Jaime@FlintStoneMedia.com) My Workshops: Launch Strong and/or Maximize Your Podcast's Potential with my Workshops! Tip #23 from 3/3/2023: Guesting on Other Shows to Grow Your Audience... but, You Have to Keep in Mind THEIR Audience (Instagram | TikTok) Tip #45 from 4/4/2023: Finding Guests: Go Where They are In Real Life (Instagram | TikTok) Link: Producer Jaime's Disciples Lesson PDF (a favorite “Jaime-ism”) Connect with the Show and Leave a Voice Message: PodcastingYourBrand.com Follow me on social media: Instagram: @FlintStoneMediaThreads: @FlintStoneMediaTik Tok: TikTok.com/@producerjaimeClapper: @ProducerJaime | Join My Group on Clapper: Podcasting with PurposeFacebook: Facebook.com/FlintStoneMediaTwitter: @FlintStoneMediaLinkedIn: Producer Jaime | Flint Stone MediaClubhouse: @ProducerJaime Already Have a Podcast? Check Out My FREE Tips | Producer Jaime’s Equipment Guide | Launch Strong and Maximize Your Podcast's Potential with my Workshops! | Let me coach you 1 on 1... | Download My Top Tips Pack Working on Your Business Expertise? Monetize Your Expertise with Owwll App (Referral Code: PL954123 for a $10 credit!) Favorite Tools I’m Affiliated with: Canva | 1SheetPRO | Riverside FM | Podopolo | PodPros Proud Member of: Power Moms Podcast Network Additional Support Provided by: Flint Stone Media and Listeners Like You!! Remember: "The only thing more powerful than your voice is your spirit to use it." So, turn that mic on. ~ Producer Jaime ----------------- Production House: Flint Stone Media Copyright of Flint Stone Media LLC 2023.
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    27 mins

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