In Episode 63 of Live Podcast Tips from Thursday, April 17th, 2025, Rob Greenlee dives into “The State of Video Podcasting,” offering essential insights and strategies based on the latest Coleman Insights and Amplify Media survey results presented by Steve Goldstein (Amplifi Media, NYU) and Jay Nachlis (Coleman Insights), sponsored by ESPN.

Watch Full Video and Get Full PDF Deck: https://colemaninsights.com/the-state-of-video-podcasting

Explore the rapid rise of video podcasting, consumer acceptance (85%), and why audio remains fundamental despite growing video trends.

Discover why YouTube dominates with 70% usage among podcast consumers and how social media has overtaken “friends and family” as the primary podcast discovery method.

Rob provides valuable commentary on key findings like the growing smart TV viewership (46%) and smartphone engagement (79%).

Learn about Spotify’s audio-first struggles, creator challenges in adopting video, and Rob’s practical tips to leverage video and short-form content effectively for audience growth.

Join the interactive Q&A session and gain actionable insights for adapting to the evolving video-centric podcast landscape.

Subscribe and stay tuned for more expert podcasting tips!

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@robgreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt

Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

What Exactly is Open Podcasting—and Why Does It Matter Now More Than Ever?

Live Podcast Tips with Rob Greenlee – Episode 62

Listen/Watch on demand at: https://AdoreNetwork.com

In this episode, Rob Greenlee explores the meaning and importance of open podcasting—a foundational principle of the podcasting medium since its early days in 2004, when RSS (Really Simple Syndication) enabled the open distribution of podcast content. But with the rise of major platforms like Spotify and YouTube, that openness is now under threat.

What is Open Podcasting? Open podcasting is built on RSS, allowing creators to publish their content without gatekeepers. It gives creators full ownership and control over their podcast infrastructure, and listeners can use any app to access episodes.

Examples: Hosting your podcast with Libsyn, Buzzsprout, Blubrry, Spreaker, or Captivate; running a self-hosted WordPress site using Podpress or other plugins to create your own RSS feed.

Why It’s Under Threat Closed platforms like Spotify and YouTube push for direct uploads and media caching, reducing the visibility and importance of RSS. These systems take control over distribution and monetization, locking creators into proprietary ecosystems.

Why It Still Matters Open podcasting protects creative independence and free speech. It allows creators to reach broader audiences and maintain monetization control.

Examples: “No Agenda” thrives on listener support in the open ecosystem. Value-for-Value models used by apps like Fountain and Podverse empower creators directly.

How to Stay Open Choose open RSS hosting platforms. Avoid exclusive platform deals unless they offer clear, long-term benefits. Distributed through directories like Apple Podcasts and Podcast Index. Adopt Podcasting 2.0 features such as chapters, transcripts, and listener donations.

Join the mission to keep podcasting open and independent. Visit the Adore Creator Network Community: https://www.skool.com/adorenetwork/about

#OpenPodcasting #Podcasting2_0 #PodcastTips #RobGreenlee #AdoreNetwork #PodcastIndex #FreedomToCreate

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@robgreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt

Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

In this episode 61 of Live Podcast Tips with Rob Greenlee from April 3rd, 2025 at 7pm EST / 4pm PST, Rob dives into how creators can thrive in today’s rapidly evolving AI-driven and video media landscape.

Join Rob as he explores:

-The role of AI in content creation, scripting, editing, and workflow -Why video seems to be becoming a must-have for growth and discoverability -How to build a loyal audience as independent creators in a Big Platform-dominated world -Balancing AI automation with authenticity to maintain trust and connection -Monetization strategies for modern creators

Whether you’re just starting out or looking to stay ahead, this episode offers insight and practical tips to help you adapt and grow as a creator.

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@robgreenlee

Watch and Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt

Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

Join the Adore Creator Community for more support and resources: https://www.skool.com/adorenetwork

Tonight’s topic: Podcast Market Chaos and Confusion

Welcome to Live Podcast Tips with Rob Greenlee, Episode 60, from Friday, March 28th, 2025.

The podcasting world is facing unprecedented upheaval as industry giants YouTube and Spotify accelerate their dive into video podcasting. Creators, service providers, and listeners alike are navigating through rapidly changing formats, platforms, and audience expectations, leading to confusion and disruption across the market.

In this timely episode, Rob Greenlee breaks down the complexities and challenges reshaping the podcasting landscape. He begins by exploring why video podcasting is creating chaos, especially within the SaaS services market designed for podcasters and creators. Rob analyzes how YouTube’s aggressive push into video is altering audience expectations and redefining creator priorities.

He addresses the critical question: Are traditional podcasts being sidelined by the demand for video?

Next, Rob confronts the confusion among creators and audiences alike. Many creators feel compelled to pivot to video, fearing they’ll be left behind. Others passionately advocate for audio-only podcasts despite emerging research showing audiences increasingly prefer both audio and video content. Rob explores these mixed signals and shares insights on recent findings, highlighting the surprising surge in podcast consumption among the 55+ male demographic.

Rob also tackles the “Monetization Madness” triggered by video podcasting. He delves into the complexities video integration introduces to advertising and revenue streams, revealing the hidden costs and technical challenges many creators overlook. Are podcasters genuinely prepared for the additional expenses and complexities involved in adopting video and new monetization strategies?

Finally, Rob discusses the profound implications of video podcasting on traditional RSS-based audio distribution. He examines how direct uploads, caching, and platform-specific changes threaten the longevity of traditional podcasts. Offering practical advice, Rob provides strategic recommendations for creators to safeguard their content and adapt effectively to these disruptive changes.

Join Rob Greenlee for clarity amid the chaos, equipping you to confidently navigate the evolving podcast landscape.

#Podcasting, #VideoPodcast, #AudioPodcast, #PodcastTips, #PodcastIndustry, #YouTubePodcast, #SpotifyPodcast, #ContentCreation, #PodcastMarketing, #CreatorEconomy, #DigitalMedia, #RSSFeed, #PodcastMonetization, #Streaming, #PodcastChaos, #PodcastStrategy, #NewMedia, #RobGreenlee.

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@robgreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

Catch past episodes and connect at LinkedIn.com/in/robgreenlee and AdoreNetwork.com.

Tonight’s topic: The Future of RSS if it Supports HLS Streaming Delivery vs. Downloaded Media Files to Big/Small Listening and Viewing Platforms.

Welcome to Live Podcast Tips with Rob Greenlee, Episode 59, airing live tonight, Thursday, March 20th, 2025, at 7pm EST/4pm PST. I’m Rob Greenlee, your host, diving into the future of podcasting with decades of industry insight (LinkedIn.com/in/robgreenlee).

We start with RSS today, the backbone of podcasting. This open standard pushes static MP3s or MP4s to listeners across apps, but it’s limited—no real-time streaming, just downloads. In a streaming-dominated world, RSS feels dated.

How do you see it holding up? Next, enter HLS (HTTP Live Streaming), a game-changer. Unlike downloads, HLS streams media in chunks, adapting quality to bandwidth—think live podcasts with lower latency and interactivity. Could this evolve RSS into a rival for live radio or TV?

Downloading means full files stored offline, fixed bitrate, reliable but rigid. HLS offers real-time chunks—AAC audio or H.264 video—dynamic and storage-light, but needs internet. Downloading prioritizes ownership; HLS, adaptability.

Big platforms like Spotify, Apple, and YouTube dominate with proprietary systems, sidelining RSS. HLS in RSS could counter this, empowering independent creators (like those at AdoreNetwork.com) to bypass walled gardens and connect directly with listeners. Will platforms adopt it, or cling to control?

With years in podcasting, I see a tipping point coming – HLS in RSS could keep creators competitive, fostering an open, adaptive ecosystem.

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@robgreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt

Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

Catch past episodes and connect at LinkedIn.com/in/robgreenlee and AdoreNetwork.com.

#PodcastTips #RSSFuture #HLSStreaming #PodcastInnovation #CreatorControl #BigPlatforms #OpenStandards #Podcasting2025 #TechForward #RobGreenlee

Tonight, I am diving deep into the big question that has creators, listeners, and platforms asking: “What is a podcast anymore?”

2017 Podcast Hall of Famer Rob Greenlee was LIVE on, March 13, 2025, at 7:00 PM EST/4pm PST, for a new episode of Live Podcast Tips Show.

“Podcasting once had a clear definition—primarily audio, video, and PDFs delivered through RSS feeds to podcatchers and mp3 players like iPods and Zunes.

However, around 2010, a strategic pivot towards audio-only content inadvertently ceded the rapidly growing video podcast space (30% of the market) to YouTube.”

The Old Definition of a Podcast:

-Primarily audio shows delivered via RSS feeds, with significant early adoption of video podcasts.

-Deeply rooted in independent podcaster communities, originating from commercial and public radio.

-Slow commercialization, largely through host-read ads.

-Distribution initially targeted portable mp3 players and early podcast-specific devices.

The Shift Happening Now:

-YouTube’s dominance as the largest “podcast” platform, driven by video-first content creators.

-Spotify’s strategic shift to embrace video podcasts, blending audio and visual media.

-Expansion of podcast monetization into diverse revenue streams, including live tours, merchandise, newsletters, and social media integrations.

-Decline of radio-rooted personalities in favor of digital-native creators who bypass traditional media.

Perspectives on the Question:

-Podcasting is defined as a multi-channel storytelling medium by creators.

-Alternative terminologies are gaining popularity, such as “VODcast”, “Netcast”, “simulcast” and “video,” reflecting the evolving medium.

-Creating content that is compelling whether experienced through audio or video.

-Community-building and audience engagement as foundational components.

“Rob’s personal reflection on the ongoing evolution: “I’ve been at this forever, and even I’m rethinking it.”

Why This Matters:

-How defining podcasts impacts revenues and distribution across streaming platforms, events, and merchandise.

-The significant financial implications of labeling content as audio or video, especially regarding influencer marketing ($9B market) versus traditional audio podcast advertising ($2B market).

Connect with Rob Greenlee: Adore Podcast Network: https://adorenetwork.com Adore Creator Community: https://skool.com/adorenetwork Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@robgreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511

Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908

Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt Watch Video & Listen to Audio via Adore Website: https://AdoreNetwork.com

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

Unlocking Podcast Growth: Video and Audio Welcome to Episode 56 of Podcast Tips with Rob Greenlee. If you’re looking to grow your podcast in 2025, you can’t ignore video anymore, but the power of RSS-based audio distribution is just as important.

Today, I explore the short-form to long-form trust-building strategy, the role of video in podcast discoverability, and key tactics for growing both your video and audio audience.

Key Topics Covered in This Episode:

• The Myth of Click-Through Rate (CTR) on Thumbnails – Why focusing only on CTR is good, but can be misleading and how brand consistency and impressions matter more.
• Short-Form to Mid-Form to Long-Form Content Flow – The path that converts casual viewers into engaged long-term listeners.
• Why Video is a Must-Have for Podcast Growth – Discover how video enhances discoverability through YouTube, TikTok, Instagram, and Facebook.
• Short-Form Content (15-60 seconds) – The Hook – Learn how viral Shorts, Reels, and TikTok grab attention and introduce new listeners.
• Mid-Form Content (5-20 minutes) – The Trust Builder – How to establish credibility and turn casual viewers into engaged fans.
• Long-Form Content (45 minutes – 3+ hours) – Deep Engagement and Monetization – Why long-form is where you monetize and create loyal followers.

Audio Podcast Growth Strategies via RSS

• SEO Optimization for Podcast Discovery – Using keywords, show notes, and transcriptions to improve ranking.
• Cross-Promotion and Podcast Directories – Expanding reach through Apple Podcasts, Spotify, and podcast swaps.
• Consistency and Frequency – Why a regular release schedule matters for retention.
• Listener Engagement Strategies – Boosting audience loyalty with Q&A episodes, bonus content, and live call-ins.

2025 Podcast Growth Formula

• Create viral short-form clips (15-60 seconds) to introduce your brand.
• Use mid-form videos (5-20 minutes) to build trust.
• Deliver long-form content (45 minutes – 3+ hours) for deep engagement and monetization.
• Optimize RSS distribution for discoverability and loyalty.

Monetize with sponsors, memberships, and premium content.

Are you using these strategies? Let’s talk about it.

Join the conversation in the Adore Creator Community → https://www.skool.com/adorenetwork

Subscribe for more expert podcasting tips. Don’t miss out on the latest insights to grow and scale your podcast in 2025. Like this video and subscribe to stay ahead of the game.

Connect with Rob Greenlee: Website: https://robgreenlee.com X/Twitter: https://x.com/robgreenlee Instagram: https://instagram.com/robwgreenlee YouTube: https://youtube.com/@robgreenlee

Watch & Listen: Apple Podcasts Video: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-video/id1733043511 Apple Podcasts Audio: https://podcasts.apple.com/us/podcast/podcast-tips-with-rob-greenlee-audio/id1733042908 Spotify: https://open.spotify.com/show/6zBt5KuALYO5JsewJgsfrt Website: https://podcasttips.blubrry.net

Want to create live audio and video show streams like this? Support Spoken Life by checking out StreamYard: https://streamyard.com/pal/d/5606177711325184

#PodcastGrowth #PodcastTips #VideoPodcasting #ContentStrategy #ShortFormContent #YouTubeGrowth #PodcastMarketing