Podcast Marketing Secrets

By: Al Morentin
  • Summary

  • Podcast Marketing Secrets is for Entrepreneurs, Coaches, and CEOs who are looking to Grow their Business with a Podcast, Become a Key Person of Influence in their Industry, and Get their Ideal Clients to Come to them. Featuring trending News, The Business of Podcasting, Attraction Marketing, and Tip of the Week plus highlight Interviews with Industry Professionals this is the perfect show to consume during your commute, gym session, daily walk, or coffee break. Hosted by Al Morentin, CEO of Video Podcast Pros, the show releases every Tuesday and also releases special episodes and playlists to show you how to grow your business and attract more clients with a business podcast.
    Copyright 2023 VP PROS
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Episodes
  • 🎙️ Podcast Marketing 101: The 30-Day Podcast Content Blueprint 🎯
    Mar 24 2024

    Ep. 45: The 30-Day Podcast Content Blueprint:

    Welcome back to another episode of "Podcast Marketing Secrets," I'm your host, Al Morentin, and today we're diving deep into Podcast Marketing with Aaron Witnish, co-founder of ContentOnly AU.

    In a world where content is king, Aaron brings us his game-changing methodology for creating a whopping 30 days' worth of content in just 90 minutes!

    Are you tired of sitting on the sidelines, struggling with what to post and when to engage your audience? Aaron is here to urge you to lace up your sneakers and hit the content track. He'll share how, like running, content creation is all about practice and consistent action.

    This episode isn't just about ideas; it's about actionable strategies. Aaron will walk us through the importance of human touch in content despite the rise of AI, how to tailor marketing strategies for specific goals, and his clever "one URL rule" that makes it easy for your prospects to do business with you.

    Strap in as we explore the synergy between content quality and consumer decisions, why email collection is crucial for relationship building, and how to curate for depth over width to truly captivate your audience.


    Prepare to be motivated and take action as Aaron explains his balanced approach to maintaining a presence on social media platforms and positions content as a cornerstone for building passive relationships with potential customers.


    From leveraging short-form content to understanding the 7-11-4 strategy, this episode is packed with secrets that will transform your marketing efforts.

    Get ready to unleash the power of podcast marketing with guest Aaron Witnish!


    🔑 KEY TAKEAWAYS:

    📈 **Action Beats Perfection**:

    - The path to mastery in content creation is consistent action. Aaron compared it to fitness - you won't see results without getting on the track and running. You improve as you go; perfect content comes from constant practice.


    📚 **30 Days of Content in 90 Minutes**

    - Imagine having your entire month of marketing content ready in just an hour and a half. Aaron offers this intriguing system for free at contentonly.au. For anyone strapped for time, it’s a game-changer in staying ahead in the content game.


    🔍 **Know Your Audience; Serve Your Purpose**:

    - Deep understanding of your audience’s search behavior is crucial. Aaron advises using tools like Vidiq for strategic content planning. Moreover, it’s about the quality that leads to conversion - focus on depth, not width, to keep your audience engaged.


    #PodcastMarketing #ContentCreation #MarketingStrategy #DigitalMarketingTips #Entrepreneurship #PodcastGrowth


    🎧 Dive deeper into these Podcast Marketing Secrets and beef-up your content marketing skills. Check out the full episode now.


    ✅ Subscribe to our channel to keep up to date with Podcast Marketing tips to grow your Brand and grow your business.


    📚 CHAPTERS:

    0:00 - Intro

    0:48 - Getting Started in Marketing

    6:26 - Challenges in Content Creation

    9:12 - Generating Podcast Content Ideas

    11:41 - Choosing the Right Platform for Podcasts

    16:53 - Identifying Your Podcast Target Market

    18:12 - The One URL Rule

    20:13 - MTTM and MMTT Explained

    25:25 - Content's Invisible Hand in Podcasting

    27:18 - Understanding the 7-11-4 Rule in Client Acquisition

    31:54 - Crafting a Content Creation Schedule

    33:44 - Optimal Video Content Length

    35:45 - Strategies for Podcast Traffic Generation

    37:08 - Leveraging Live Streaming for Podcasts

    38:43 - The Debate: To Schedule or Not to Schedule Podcasts

    39:50 - AI in Podcast Content Creation

    44:09 - Key Takeaway from the Podcast Episode

    45:30 - Outro


    🔗 CONNECT WITH...

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    47 mins
  • Ep. 44: Discover the Power of Podcast Guesting to Get More Clients, & Make More Sales!
    Mar 10 2024

    Ep. 44: How to Build Authority, Attract Clients, and Make More Sales through the power of podcast guesting.

    Unlock the secrets of leveraging podcasts to skyrocket your business growth with this insightful interview on Podcast Marketing Secrets. In this interview, Josef Schinwald, CEO of Guest Experts On Air, shares his rich expertise in television interviews, podcast guesting, and digital marketing.


    💥 Episode Highlights:

    🚀 Boost Your Business:

    Whether you're an entrepreneur, coach, or CEO, this episode will guide you through the nuances of using podcasts as a compelling marketing tool. Learn how to use social media, newsletters, and podcasting synergistically to build your brand and nurture an ecosystem of profitability.


    📘 Learn From the Best:

    Get firsthand insights into Josef's success in media, TV appearances, consulting, and how he helps experts make their mark on prestigious podcasts. Understand why focusing on high-level podcasts can yield a smaller, elite audience that resonates deeply with your brand's message.


    🌟 Elevate Your Online Presence:

    Josef and I dive into the transformative potential of podcasts for branding and marketing. Learn to combine education with entertainment to capture and engage your audience effectively.


    🔗 Connect and Thrive:

    Grasp the importance of strong connections, like those made through high-level podcast appearances, which can significantly elevate your website's authority and SEO.


    🔑 KEY TAKEAWAYS:

    💸 View innovation and marketing as investments rather than costs. Position your strategies to continuously create and retain customers.


    ✨ Leverage the gold mine of assets derived from each podcast episode. Think YouTube videos, social posts, blog content, and other interactive media.


    🎤 Tap into elite podcast communities to position your brand through storytelling and expert knowledge sharing.


    📘 Josef introduces his free ebook detailing exactly how to get booked as a guest on targeted high level podcasts that grow your business and amplify your brand's visibility.


    📈 Are you ready to take your brand to new heights? Tune in to this episode and begin your journey to podcast marketing mastery with Josef Schinwald and me, Al Morentin.


    👉 Don't forget to like, subscribe, and hit the bell icon to stay updated on the latest episodes that can transform the way you think about marketing and business growth!


    📚 CHAPTERS:

    0:00 - Intro

    0:59 - Josef's Podcasting Journey

    9:56 - Elite Podcast Importance

    15:21 - Booking High-End Podcasts

    21:04 - Pre-Marketing Essentials

    26:13 - Social Media Traffic Boost

    31:10 - El's Podcasting Passion

    35:35 - Final Thoughts & El's Contacts

    39:20 - One Big Idea

    42:40 - FREE eBook: How to Get Booked on Authority Podcasts


    #PodcastMarketingSecrets #attractionmarketing #makemoresales


    🔗 CONNECT WITH JOSEF:

    Website: https://guestexpertsonair.com/podcastpromo/

    Facebook Page: https://www.facebook.com/profile.php?id=100093020447823

    LinkedIn: https://www.linkedin.com/in/josefschinwald/

    ====================

    READY TO GROW YOUR BUSINESS WITH A PODCAST?

    📅 Schedule a Strategy Call with Me:

    https://calendly.com/vppros/strategy-call


    🎙️ PODCAST PRODUCTON SERVICES

    Video Podcast Pros: https://vppros.com


    🎯 LET'S GET SOCIAL:

    Facebook: https://www.facebook.com/thepodcastmarketer

    LinkedIn: https://www.linkedin.com/in/myfitlife/

    YouTube: https://www.youtube.com/@thepodcastmarketer

    Twitter: https://twitter.com/videopodcaster

    Instagram: https://www.instagram.com/thepodcastmarketer/

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    44 mins
  • Ep. 43 🎙️ Critical Thinking in the Digital Age: Bo Bennett on AI's Impact on Business 🎯
    Feb 10 2024

    🔊 Critical Thinking in the Digital Age: AI's Impact on Business 🔊

    🚀 Recently, I had the honor of sitting down with the incredibly insightful Dr. Bo Bennett on episode 43 of *Podcast Marketing Secrets*. As a seasoned entrepreneur and a scholar in psychology, Bo shared a wealth of knowledge that is invaluable for anyone looking to navigate the ever-evolving landscape of business, tech, and artificial intelligence. We explore how artificial intelligence is reshaping the landscape of entrepreneurship, coaching, and beyond.


    🔑 KEY TAKEAWAYS:

    ➡️ **Embrace AI Innovations**: Learn how AI is revolutionizing industries and discover strategies to integrate these technologies into your business for efficiency and creative enhancement.


    ➡️ **Critical Thinking Is Key**: Bo's insights into the importance of critical thinking in decision-making are a reminder that in a world filled with information overload, the ability to analyze and evaluate is more crucial than ever.


    ➡️ **Evolution Is Inevitable**: Our candid talk about the impact of automation on job markets sheds light on the necessity of adapting to change and using it to our advantage.


    Dr. Bo Bennett's journey is a testament to the power of continuous learning and adapting. For any business professionals out there, this episode is a must-listen for understanding how to leverage technology and sharpen your critical decision-making skills.


    🎧 Tune in to Episode 43 for the full conversation with Bo Bennett and walk away with insights to propel you forward in business and in life!


    #PodcastMarketingSecrets #Episode43 #BoBennett #AIMarketing #CriticalThinking #BusinessGrowth #Innovation #Entrepreneurship #MarketingStrategies #Podcasting #Adaptation #SuccessMindset


    📚 CHAPTERS:

    0:00 - Intro

    0:46 - Bo's Background

    7:13 - Bo's Psychology Journey

    10:57 - Bo's Programming Path

    14:25 - Teaching Critical Thinking

    18:00 - Attractive Business Ventures

    19:51 - Ethical AI in Business

    26:46 - Age Inquiry

    29:43 - Missing Information

    30:41 - Final Question

    33:30 - Connecting with Bo

    34:25 - Outro


    🔗 CONNECT WITH BO:

    Website: https://www.bobennett.com/

    Facebook Page: https://www.facebook.com/thedrboshow/

    ====================

    READY TO GROW YOUR BUSINESS WITH A PODCAST?

    📅 Schedule a Strategy Call with Me:

    https://calendly.com/vppros/strategy-call


    🎙️ PODCAST PRODUCTON SERVICES

    Video Podcast Pros: https://vppros.com


    🎯 LET'S GET SOCIAL:

    Facebook: https://www.facebook.com/thepodcastmarketer

    LinkedIn: https://www.linkedin.com/in/myfitlife/

    YouTube: https://www.youtube.com/@thepodcastmarketer

    Twitter: https://twitter.com/videopodcaster

    Instagram: https://www.instagram.com/thepodcastmarketer/

    Show More Show Less
    35 mins

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