• Podcast Guesting - Good for Business! - with Michelle J Raymond
    Apr 21 2022

    Today, I am sharing the juice from a recent podcast guesting spot that I did with Michelle J. Raymond of the Good for Business podcast where we talked about, well, what else - podcasts guesting and what business people need to know about it!

    • WHAT PODCAST GUESTING IS
    • HOW IT HELPS A COMPANY GROW
    • WHY IT LENDS SUCH CREDIBILITY
    • HOW TO PREPARE FOR GUESTING
    • HOW TO KNOW THE BEST PODCASTS FOR YOU
    • HOW TO PITCH

    ...and so much more!


    💥 Want to use podcast guesting, TV appearances, PR, stage speaking, press releases and more EARNED MEDIA to take your business and positioning to a whole other level??

    💥 Register for the BREAK THROUGH with MEDIA SUMMIT happening June 14-16 with 20 media and industry experts giving you all the info you need to get started NOW!

    If you found this episode useful, we'd love it if you could drop us a review on Apple podcasts or iTunes.

    👉🏼 Find us over at The Of Course Podcast Guesting website for more resources.

    To get you started -
    𝐆𝐞𝐭 𝐭𝐡𝐞 𝐟𝐫𝐞𝐞  5-step guide to Strategic Podcast Guest Appearances

    Catch Michelle J Raymond, the LinkedIn Business Page Genius at:
    goodtradingco.com.au
    and her LinkedIn business page: GOOD TRADING CO - B2B LinkedIn Strategy & Training: Overview | LinkedIn

    💥 If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.  Who knows - it might end up as a topic of a future episode!

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    35 mins
  • Earned Media - What You NEED to Know
    Apr 13 2022

    Why are you doing podcast guesting?
    The right answer should be because it is the easiest form of "Earned Media" that you can be getting for the exposure and PR your business needs.

    When you understand what earned media is, how powerful it is and how to get it and use it appropriately - that is when your game changes.   Listen in to hear where most people go wrong with podcast guesting and earned media - and how you can do it right!

    💥 Want to use podcast guesting, TV appearances, PR, stage speaking, press releases and more EARNED MEDIA to take your business and positioning to a whole other level??

    💥 Register for the BREAK THROUGH with MEDIA SUMMIT happening June 14-16 with 20 media and industry experts giving you all the info you need to get started NOW!

    If you found this episode useful, we'd love it if you could drop us a review on Apple podcasts or iTunes.

    👉🏼 Find us over at The Of Course Podcast Guesting website for more resources.

    To get you started -
    𝐆𝐞𝐭 𝐭𝐡𝐞 𝐟𝐫𝐞𝐞  5-step guide to Strategic Podcast Guest Appearances

    💥 If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.  Who knows - it might end up as a topic of a future episode!

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    12 mins
  • Make Love to Listeners with your Voice - 5 Tips
    Mar 23 2022

    💥 Make Love to Listeners' with your Voice - 5 Tips
    Using your voice is so important and probably why you are doing podcast guesting - to get found, heard, and connect powerfully with the people who need you.  But the WAY you use your voice - your actual speaking voice - in your audio appearances is an important key to having listeners fall in love with you
    ...well, at least like you enough to want to hear more, share and maybe connect with the possibility of doing business.

    This episode offers 5 important tips for optimizing your voice in those recordings.

    1. Vocal fry - the Valley Girl sound   
    2. Uptalking - high-rising terminals
    3. Animation - too much or too little
    4. Filler words - like, you know?
    5. Signaling approachability and connection

    Keep these 5 things in mind to effectively woo your listening audience - and podcast host - in every performance!

    💥 If you found this episode useful, we'd love it if you could drop us a review on Apple podcasts or iTunes.

    👉🏼 Find us over at The Of Course Podcast Guesting website for more resources.

    To get you started -
    𝐆𝐞𝐭 𝐭𝐡𝐞 𝐟𝐫𝐞𝐞  5-step guide to Strategic Podcast Guest Appearances

    💥 If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.  Who knows - it might end up as a topic of a future episode!



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    11 mins
  • Tony Robbins - Your Podcast Guesting Role Model
    Mar 16 2022

    This episode is all around how this top motivational speaking uses podcast guesting - being on other people's podcasts, as their guest. 
    He is a masterclass in the medium.
    It is fascinating to observe what Tony Robbins does with podcast guesting - and to see that as a role model for what YOU should be doing with guesting 

    There are 2 things that caught my attention this week and I'm going break those down

    There are the 5 things TR does that makes him a master at leveraging podcast guesting

    I wrap up with the 5 things that YOU should be doing to be more like Tony - at least as far as his brilliant use of podcast guesting to stoke his media campaigns!

    💥 We'd love it if you could drop us a review on Apple podcasts or iTunes.

    👉🏼 Find us over at The Of Course Podcast Guesting website for more resources.

    To get you started -
    𝐆𝐞𝐭 𝐭𝐡𝐞 𝐟𝐫𝐞𝐞  5-step guide to Strategic Podcast Guest Appearances

    💥 If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.  Who knows - it might end up as a topic of a future episode!

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    13 mins
  • Podcast Guesting - How to Own Your Voice, Own Your Space
    Mar 9 2022
    Podcast Guesting: Own your voice and Own your space
     (excerpts from a Clubhouse conversation with the Fempreneurs in Action - an international group of women entrepreneurs, action-takers and social impact leaders) 

    I'm inspired this week - International Women's Day week - to really be looking at how we can and should, as women, be finding our voice about the things in which we passionately want to see change, to access the tools to get your voices, your opinions, your message heard - and to really sort it out within ourselves: what is it I'm passionate about? where is my purpose? where is my voice needed? - and how am I going to make what impact I can? 

    Podcasts - and podcast guesting, in particular; being a guest on someone else's show, is one of the most accessible, yet powerful ways to be heard and have that impact.

    In the conversation we looked at:

    the shocking number on women's voices in places of power and impact 

    •  only 24% of elected government representative, 
    • a mere 30% of speakers on conference or event stages (just 25% in UK!), 
    • grossly under-represented in news reporting at just 24% of stories being about or reported on by women, - and 
    • just 20% of podcast hosts are women!!
    we also talked about how you can strategically use podcast guest appearances to get your voice into the fray and tip the balance - #breakthebias - and help shift the social narrative and status quo

    Nothing changes if nothing changes. Be the change!

    💥 We'd love it if you could drop us a review on Apple podcasts or iTunes.

    👉🏼 Find us over at The Of Course Podcast Guesting website for more resources.

    To get you started Get the free 5-step guide to Strategic Podcast Guest Appearances

    💥 If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.  Who knows - it might end up as a topic of a future episode!

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    22 mins
  • Marketing "Breakthrough" Content - 6 Psychological Advantages
    Mar 2 2022

    The incredible “break-thru” potential of podcast content for marketing and audience building!  In this episode I share an experience that really illustrates this phenomenon.

    I also dig into six of the advantages of podcast guest content, versus any other type you could produce, to really get to the heart of why this content is so potent and why you should be using it for your business, brand-building and marketing purposes. 

    Want to make podcast guesting powerfully up-level your business and your positioning?  We are running monthly training events - the PODCAST GUESTING PREP SCHOOL -  to explore the potential for you.  We look at what's achievable, map it to what your business needs, and lay down the foundation and plan that will make this a powerful weapon in your promotional arsenal.  #OwnYourSpace

    💥 We'd love it if you could drop us a review on Apple podcasts or iTunes.

    👉🏼 Find us over at The Of Course Podcast Guesting website for more resources.

    To get you started Get the free 5-step guide to Strategic Podcast Guest Appearances

    💥 If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you.  Who knows - it might end up as a topic of a future episode!




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    10 mins
  • Your Guesting Media Campaign - OWN Your Space!
    Feb 24 2022
    💥 Podcasts and podcast platforms are one of the biggest media opportunities that are available to us right now.
    🔵 All the biggest players in every realm from all areas of business, entertainment science, to help wellness and thought leadership of all kinds are doubling down on podcast and podcast guessing right now. Because they know of the amazing reach positioning and the influence that it's going to give them.
    🔵 That's also what your biggest competition is probably doing as well. And you need to meet them on that bigger playing field.
    And if you do it right, beat them at their own game.

    Make sure you have the strategy, the plan and the media campaign in place to do that!

    Want to make podcast guesting powerfully up-level your business and your positioning?  We are running monthly training events - the PODCAST GUESTING PREP SCHOOL -  to explore the potential for you.  We look at what's achievable, map it to what your business needs, and lay down the foundation and plan that will make this a powerful weapon in your promotional arsenal.  #OwnYourSpace

    💥 We'd love it if you could drop us a review on Apple podcasts or iTunes.

    👉🏼 Find us over at The Of Course Podcast Guesting website for more resources.

    To get you started Get the free 5-step guide to Strategic Podcast Guest Appearances

    💥 If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you. 

    Who knows - it might end up as a topic of a future episode!

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    10 mins
  • Guesting Success Plan - What YOU Need to Do
    Feb 9 2022

    💥 One of the Biggest Mistakes people make with their podcast guesting efforts - and one of the top reasons guest appearances aren’t working for their business - is the topic of this episode.  

    👉🏼 Spoiler: it’s what you’re NOT doing with it after it goes public!

    Listen for what you should be doing before the day your episode goes live and then what you should be doing in the days after it goes live.  

    Check out the accompanying page for more details

    💥 We'd love it if you could drop us a review on Apple podcasts or iTunes.

    👉🏼 Find us over at The Of Course Podcast Guesting website for more resources.

    💥 If you've got any questions or comments, well, you can drop us a voice message via this SpeakPipe link for leaving a voice mail and we'll answer it for you. 

    Who knows - it might end up as a topic of a future episode!

    Show More Show Less
    11 mins