Episodes

  • 2: Exploring the patient’s role in achieving positive outcomes

    2: Exploring the patient’s role in achieving positive outcomes
    Feb 7 2022
    The Making the Patient Voice Matter podcast is for pharma marketers and everyone interested in how technology can help create better health outcomes for patients. In this second episode, host Clare English is joined by special guest Andreas Dam, CEO of Daman, to hear his thoughts on the rapidly evolving digital healthcare landscape. 

    Andreas is a firm believer that patients should be at the centre of the decision-making process when it comes to their medication. He argues that ultimately, patient buy in to their own treatment course is essential in ensuring positive patient outcomes. However, he also understands that it can be hard for patients to share their true feelings as they can feel overwhelmed by the process. Andreas  calls on medical practitioners and the pharmaceutical sector to adopt more digital solutions to counter the challenges with patient communication as a way of  better hearing and understanding their feelings.
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    33 mins
  • 1: Digital transformation and the shifting role of pharma marketing

    1: Digital transformation and the shifting role of pharma marketing
    Jun 1 2021
    In this first episode of The Patient Voice, host Clare English is joined by Gaurav Sanganee, founder of Closing Delta, a consultancy set up to help pharmaceutical companies ‘unlock the digital divide’. 
    The Patient Voice is a podcast for pharma marketers and everyone interested in how technology can help create better health outcomes for patients. The podcast is sponsored by PatientMetRx, provider of trusted social intelligence insights for the world’s leading drug brands.
    Patients are more demanding. They want to know more about their medicines. Pharma is more sophisticated and can offer personalised medicine. Following the onset of the pandemic, pharma has had to adopt and accelerate digital transformation plans. Traditional marketing models have changed forever. Pharma marketeers must quickly embrace new channels and tools to market their medicines and build their brands. Just how is the role of the pharma marketeer shifting? 
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    36 mins