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"It took all the grit and tenacity I had to get back to where I am today, and now that I’m in a position in the cycling world where I can be a role model for other riders, I want to be part of changing the culture around brain injury. I love my brain, and I want other people to know how important it is to love their brain. I share about my experience with TBI because I want to ease the healing process for others. That is more gratifying than any race win!"

Learn more about Love Your Brain: https://www.loveyourbrain.com/

Follow Lauren: https://www.instagram.com/laurenissima/?hl=en

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A professional cyclocross athlete that doesn't shy away from racing in other cycling disciplines, Maghalie Rochette is not only an incredible athlete, but also role model. This episode Maghalie shares a bit about her sustainability journey over the past year, what she learned, and how she is going to continue working with her sponsors to support them on their sustainability journey.

Wanting to hear more about Maghalie's sustainability journey? Make sure to check out her own podcast "Fever Talk"

https://open.spotify.com/episode/6uFUl3b7Tx3brtbVWucWt3?si=Vo2YYMfuTMu5CyONX5n6xw

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My circular cycling journey started over five years ago, and working alongside innovative partners, the progress I have seen the industry make is encouraging and inspiring. One of the driving forces behind the scene? Erik Bronsvoort, founder of Circular Cycling. To continue transitioning to a circular economy will require businesses to completely rethink the way they do business, and will require the introduction of radical innovations - it is also a tremendous business opportunity that encourages supply chain optimization and new business models.

This episode I speak to Erik about the progress he is seeing, his advice for project teams just starting out, and where he sees the next opportunity.

#circulareconomy #shiftcycling #innovation #sustainabilityandcycling

About Erik -

Erik bought his first mountain bike, a Gary Fisher Big Sur, in 1997 and was hooked to cycling immediately. He studied Civil Engineering at Delft University of Technology, joined the student cycling club full of like-minded bike nerds. On Saturdays he worked in a bike shop on to be able to buy new bike parts to tune his bikes. His modest racing career peaked when he finished the mountain bike Transalp Challenge in 2004.

As an engineer, Erik worked on track replacement in the London Underground for a few years. He then became an innovation project manager at a large construction company in the Netherlands.

Since 2009, he has been working on sustainability projects, first as an employee, then as a self-employed project manager supporting both corporates and start-ups with his project management skills and knowledge about technology and sustainability.

Founding Circular Cycling in 2018 proved to be the best way to learn about how a circular economy could really work, and Erik now uses this knowledge to train companies in the development of circular business models and manage their implementation.

Erik is a board member of the non-profit Shift Cycling Culture.

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Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.