Dive into the dynamic world of online sports betting in this episode of What Matters Most. We sit down with Katherine Bates, research analyst at Sands Capital, to discuss the rise and strategies of Flutter, the world's largest online sportsbook and gaming operator. Discover how Flutter is leveraging technology, regulatory changes, and a deep understanding of customer behavior to redefine the betting experience. From the intricacies of in-game betting to the challenges of responsible gambling, this episode offers a compelling glimpse into the high-stakes world of online betting. Tune in to learn more about Flutter's growth formula and its potential impact on the future of global online gambling.

Episode Transcript ⁠⁠Available Here⁠.⁠

• (2:15) Flutter's Expansion, Mobile Penetration and Convenience
• (4:07) Flutter's Innovation in Parlay Betting
• (6:35) Flutter's Position in the Industry
• (9:26) Flutter's Advantage in Odds Pricing
• (12:04) The Other Players in the Space
• (17:10) Customer Acquisition and Competitive Advantages
• (24:10) Addressing Problem Gambling
• (31:32) Licensing Fees and League Relationships

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