This Pharma Marketing Playbook episode covers the transformation that is happening in the pharmaceutical and healthcare industries by revolutionizing it through AI, data-driven insights, and patient-centric strategies.

So, we talk about :-

• AI integration with CDPs and the use of Customer Data Platforms to personalize health care marketing.

• Overcoming the trust deficit in health care by authentic patient engagement.

• Balancing B2B and B2C marketing for hospitals and pharma brands.

• Leveraging wearables and health information systems (HIS) to enhance patient experiences.

• Emerging opportunities like proactive healthcare and medical value travel shaping the global healthcare landscape.

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multiplierai.co/

About Guest:

Mr. Madhur Gopal, a seasoned leader with over 20 years in the pharmaceutical and healthcare sector, holds a Bachelor’s in Microbiology, Chemistry, and Botany from Kurukshetra University and an MBA in Healthcare Management from ITM. Beginning as a PSO at Pfizer, he advanced to roles like Brand Manager at Biocon, Marketing Manager at Fortis Healthcare, and CEO of Rxpress. His leadership at Yashoda Hospitals and Manipal Hospitals showcases expertise in branding and strategy. Currently the AVP of Marketing at Manipal Hospitals, he champions patient-first innovation to drive growth in healthcare.

Contact him at : https://www.linkedin.com/in/madhurgopal/

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

In this episode of the Pharma Marketing Playbook, we delve into the transformative power of data-driven strategies in the pharmaceutical industry. Join Saumya Prakash and marketing expert Ranjit Sahoo as they explore the evolving role of AI in marketing and patient care, with a special focus on women’s health and customized solutions.

Gain insights into how patient-centric approaches are shaping the future of pharma marketing, the challenges of maintaining compliance while embracing innovation, and the critical need for personalized care in today’s healthcare landscape.

Don’t miss this engaging discussion packed with real-world examples, cutting-edge strategies, and actionable takeaways for marketing professionals in the pharma industry.

Key Highlights:-

• Data-driven strategies as the backbone of successful marketing campaigns.

• The role of AI in improving decision-making, patient engagement, and compliance.

• Women’s health marketing as a growing area of focus, driven by innovation and personalization.

• How patient-centric approaches and digital transformation are reshaping the industry.

• Insights into future trends in pharma marketing, blending technology with human connection.

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at: https://multiplierai.co/

About Guest :-

Ranjit’s journey began as a Product Executive at Genx Pharma Limited, followed by a

role as a Senior Therapy Executive at Intas Pharmaceuticals. He then advanced to

Product Manager at Eris Life Sciences, where he demonstrated his expertise in

product strategy and market positioning. Ranjit further honed his leadership skills as

Senior Manager to Asst. General Manager (AGM) at Cadila Pharmaceuticals,

contributing significantly to their growth and success.

Currently, he serves as the Head of Marketing at Walter Bushnell, where he

continues to lead with innovation and strategic vision, making a significant impact in

the pharmaceutical marketing landscape.

Contact him at:- https://www.linkedin.com/in/ranjit-sahoo-46147710/

About the host:-

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at: https://www.linkedin.com/in/saumya-multiplierai/

In this episode of the Pharma Marketing Playbook series, Saumya Prakash interviews Sushmitha Sundar, Head of Life Sciences at the Research and Innovation Center of Hyderabad. Together, they delve into Sushmitha’s inspiring journey in the life sciences field and explore critical topics shaping the future of healthcare and pharmaceuticals and pharma solutions.

Dr. Sushmitha shares her expertise and insights on:

• Innovations in bioengineering, biochemistry, and biotechnology

• The role of biomaterials and tissue engineering in advancing healthcare

• The significance of preventive health care in modern medicine

• The importance of pharma and public health solutions driven by empathy

• Challenges and breakthroughs in diagnosing diseases

• How digital health, data analysis, and AI are revolutionizing healthcare and pharma

This conversation highlights the interplay between cutting-edge science, technology, and compassionate care. Tune in to gain valuable insights into the evolving landscape of life sciences and the role of AI in transforming the healthcare industry.

Whether you're an experienced marketer or a student, gain actionable insights to excel in pharmaceutical marketing.

Pharma Marketing Playbook Podcast is brought to you by Multiplier AI, a leading force in the Healthcare industry providing data and Gen AI driven pharma and physician marketing to global brands.

Know more about us at:⁠https://multiplierai.co/

About Guest : -

Sushmitha Sundar is a distinguished leader in life sciences and healthcare innovation.Her career journey is rich and varied, starting as an Academic Associate at the Indian School of Business (ISB), where she advanced through roles such as Research Assistant, Learning Consultant, and Program Manager with I-Venture at ISB.

Today, she serves as the Head of Life Sciences at the Research and Innovation Circle of Hyderabad, driving impactful innovation in the life sciences sector.

Alongside her professional roles, Sushmitha has been actively involved as a student volunteer with YMCA Singapore and is a member of the Global Learning Collaborative for Health Systems Resilience.

LinkedIn :- linkedin.com/in/sushmithasundar

About the host:

Saumya Prakash is the Co-Founder of Mutiplier AI coming in with a remarkable track record in the healthcare sector. She is a seasoned entrepreneur and tech expert with a profound understanding of AI and IT Software. She holds an MBA from SP Jain Institute of Management and a B. Tech in Computer Science from BITS Pilani, where she achieved the distinction of a National Level Gold Medallist.

Contact her at:⁠ ⁠⁠⁠https://www.linkedin.com/in/saumya-multiplierai⁠