• Peter Troast on how to make your phone ring (aka marketing for heat pump contractors)

  • Aug 30 2024
  • Length: 39 mins
  • Podcast

Peter Troast on how to make your phone ring (aka marketing for heat pump contractors)

Listen for free

View show details

  • Summary

  • Peter Troast is the founder and CEO of Energy Circle, a unique and differentiated marketing agency that exclusively works with high performance contractors.

    Early in this episode, Peter shares two important definitions:

    1. Marketing is anything you do that gets the phone to ring with high quality leads
    2. High performance contractors are contractors who understand the home as a system, where HVAC is the engine

    So in this episode, we focus on one thing: how heat pump contractors can drive more inbound calls.

    Peter walks us through Marketing 101, 201, and 301:

    • Marketing 101 (beginner): how to capture leads through the basics, like a good website and good processes.
    • Marketing 201 (intermediate): how to spend advertising dollars to maximum impact on platforms like Google, Facebook, and even Reddit.
    • Marketing 301 (advanced): how to create demand through clever content tailored to your unique area and that truly differentiates your company.

    If you're a heat pump contractor looking to get your phone to ring and then beat the competition for bigger tickets and higher margin jobs, this episode is for you.

    Show notes:

    • Energy Circle
    • Peter's LinkedIn
    Show More Show Less
Leadership Economics
Show More Show Less
activate_samplebutton_t1

What listeners say about Peter Troast on how to make your phone ring (aka marketing for heat pump contractors)

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available