Ralph is sharing an episode he was on of ‘Living the Red Life’ with Rudy Mawer. In this episode, Ralph breaks down a powerful case study showing how his team discovered $2.4 million in revenue from a $500,000 ad spend using the Tier 11 Data Suite. They discuss the importance of attribution tracking beyond Meta's standard 7-day and 28-day reporting windows, particularly for high-ticket offers with long sales cycles. Ralph shares how a strategic offer—a free Botox injection—led to upsells worth thousands of dollars, but only became visible through long-term attribution tracking tools like Wicked Reports. They also touch on the challenges of managing data across multiple disconnected CRMs, the evolving complexity of advertising in 2024, and the critical role of understanding lifetime customer value. This episode is a must-listen for marketers navigating multi-channel ad strategies and long buyer journeys.

Chapters

• 00:00 – The Starting Gate: Where Strategies Take Shape
• 00:05 – $500K Input, $2.4M Output: The Revenue Alchemy
• 01:56 – The Two-Step Secret: From Small Ticket to Big Wins
• 02:57 – Digital Detective Work: Tools That Reveal the Invisible
• 03:56 – MOBU Unlocked: A New Era in Ad Buying
• 04:24 – Rudy’s Red Pill: Marketing in 2025
• 05:41 – Chaos to Clarity: Multi-Channel Mastery
• 11:18 – The Attribution Game: Third-Party Tools Exposed
• 18:09 – Botox & Big Numbers: The Case Study Playbook
• 24:31 – The Crystal Ball: Marketing's Future Revealed
• 25:08 – Lessons from the Trenches: Ralph’s Business Playbook
• 30:31 – The Final Frame: Key Takeaways Locked In

LINKS AND RESOURCES:

• Get started with business tools from Meta
• AirSculpt
• About attribution windows in Meta Ads ManagerAbout attribution windows in Meta Ads Manager
• About Meta Ads Reporting
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this...

Ralph and Lauren are going into the details of Q5 marketing—a prime time often overlooked by marketers. They are sharing how leveraging this period, starting mid-December when shipping constraints kick in, can yield leads at a fraction of the cost, especially for high-ticket items. They’ll be walking us through a real-time case study where $700 quality leads dropped to under $70 using strategic ad spending and optimized lead funnels. Ralph and Lauren will also touch on how chaotic human behavior affects lead nurture strategies. Be sure to tune in and embrace this "golden opportunity" window. Start the year ahead of the competition!

Chapters:

• 00:00:00 – Starting Bold: No Fluff, All Strategy
• 00:00:42 – Cracking the Case: The 63% Lead Surge
• 00:02:18 – Golden Weeks Decoded: Welcome to Q5
• 00:05:50 – High Stakes, High Ticket: The Ultimate Lead Playbook
• 00:10:58 – Back from the Dead: Breathing Life into Old Leads
• 00:15:50 – Tactical Brilliance: Paid Traffic Secrets for Q5
• 00:21:38 – Festive Farewell: Wisdom Wrapped with a Bow

LINKS AND RESOURCES:

• Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
• Generate new leads by providing value for people
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AdCritter for Agencies

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Ralph and Lauren get into the shifting tides of advertising, breaking down Meta’s upcoming restrictions and what they mean for businesses in 2025. From sensitive ad categories to the growing challenges of personalized advertising, they lay out strategies to adapt and thrive in a world where privacy laws are rewriting the rules. Along the way, they reflect on co-host dynamics, swap sharp takes on the future of marketing, and leave you with advice to stay ahead of the curve.

Chapters

• 00:00:00 - Opening Loops & Layers: What's Coming Up?
• 00:00:13 - New Energy in the Room: Meet the Co-Host!
• 00:01:28 - Rewind Chronicles: Co-Hosts of the Past
• 00:02:45 - Meta’s Maze: Surviving a Shifting Landscape
• 00:04:55 - The Future is Delicate: 2025's Red Flags
• 00:05:06 - Wellness Hit: Brands Brace for Impact
• 00:12:21 - Privacy Wars: Personalization vs. Boundaries
• 00:15:37 - Rulebook Rewritten: Navigating Ad Chaos
• 00:17:41 - Looking Ahead: Staying Sharp in the Storm
• 00:28:14 - Endnotes and Epiphanies: Wisdom to Go

LINKS AND RESOURCES:

• Episode 649: Fix These 17 Biggest Mistakes You Are Making Right Now With Your Meta Ads
• Choosing a Special Ad Category
• Agency Freedom Live
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

AdCritter for Agencies