Episodes

  • [NEWSLETTER] The profit in the gap

    [NEWSLETTER] The profit in the gap
    Dec 8 2022
    Before you’re able to find that ‘richy niche’ for your business, you really need to identify the gap that no one else is filling…

    Check out the full episode with Martina Morton here:
    https://www.spreaker.com/user/16820784/finding-a-profitable-niche-with-martina-morton-cpa

    Join the PTL Collective:
    Ptlcollective.supercast.com

    More PTL Episodes:
    https://www.spreaker.com/show/permission-to-leap

    Follow me on social:
    LINKEDIN -- https://www.linkedin.com/in/erintrafford/
    INSTAGRAM -- https://www.instagram.com/its.erintrafford/
    TWITTER -- https://twitter.com/ErinTrafford

    For more visit:
    www.erintrafford.com
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    4 mins
  • Finding a profitable niche with Martina Morton of Grow CPA

    Finding a profitable niche with Martina Morton of Grow CPA
    Dec 7 2022
    We dance around it but t’s time to have the MONEY talk. No matter who you are, no matter whether you flunked your math class, you can absolutely get clarity and control over your finances, and you can have both the impact and the income that you really truly desire as an entrepreneur. That was the key takeaway I had from my conversation with Chartered Professional Accountant and co-founder of Grow CPA, Martina Morton.

    In this episode of Permission to Leap we talk about:
    - Martina’s big leap out of the corporate hustle
    - What got Martina and her business partner crazy visibility and published in a national magazine
    - How you can take a truthful look at your money story

    You can connect with Martina Morton on Instagram here:
    https://www.instagram.com/growcpa/

    Join the PTL Collective:
    ptlcollective.supercast.com

    Follow me on social:
    Instagram https://www.instagram.com/its.erintrafford/
    LinkedIn https://www.linkedin.com/in/erintrafford/
    Twitter https://twitter.com/ErinTrafford

    For more visit:
    www.erintrafford.com
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    31 mins
  • [BONUS] Business Planning for Creative Entrepreneurs

    [BONUS] Business Planning for Creative Entrepreneurs
    Nov 28 2022
    Because we don't like to be put in BOXES! In this episode, I got through the FOUR steps you need to take as a creative entrepreneur to build your year's business plan.
    December is a GREAT month to do this and it shouldn't take you longer than a few hours using this method.

    And not surprisingly, I flip the script on what is typically taught.

    Here I share how I've doubled my business' REVENUE every year for the last four years using this exact process.

    And it goes like this. Revenue -> Profit -> Spending -> Sales -> Content/Marketing

    Check out the full bonus episode over in the Permission to Leap Collective.

    Register at www.ptlcollective.supercast.com

    Follow me on Instagram
    www.instagram.com/its.erintrafford

    Email feedback to hello@storystudionetwork.com
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    6 mins
  • [NEWSLETTER] Plan to be a super hero

    [NEWSLETTER] Plan to be a super hero
    Nov 24 2022
    Sometimes it's clear that creative entrepreneurs and superheroes are cut from the same cloth... err cape. Listen to find out what I mean.

    Check out the full episode with Lisa Rose Snow here: https://www.spreaker.com/user/16820784/planning-for-a-long-term-goal-with-lisa-rose-snow

    Join the PTL Collective:
    ptlcollective.supercast.com

    Follow me on social:
    Instagram https://www.instagram.com/its.erintrafford/
    LinkedIn https://www.linkedin.com/in/erintrafford/
    Twitter https://twitter.com/ErinTrafford

    For more visit:
    www.erintrafford.com
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    4 mins
  • Planning for a long term goal with Lisa Rose Snow

    Planning for a long term goal with Lisa Rose Snow
    Nov 22 2022
    Dream big. And take small actions to make it real. That was the key takeaway I had from my conversation with Film Director Lisa Rose Snow.

    In this episode of Permission to Leap we talk about:

    - the challenges of not knowing 'how' to do things the right way
    - what it's like to be a creative entrepreneur and placing value on that
    - 'falling forward' and allowing your business to unfold with trust

    You can connect with Lisa Rose on Instagram here:
    https://www.instagram.com/lisarosesnow/

    Join the PTL Collective:
    ptlcollective.supercast.com

    Follow me on social:
    Instagram https://www.instagram.com/its.erintrafford/
    LinkedIn https://www.linkedin.com/in/erintrafford/
    Twitter https://twitter.com/ErinTrafford

    For more visit:
    www.erintrafford.com
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    31 mins
  • [BONUS] The cost of a coach and how to hire a good one

    [BONUS] The cost of a coach and how to hire a good one
    Nov 13 2022
    Should you hire a coach for your business? What can you expect from a coach and how do you know if you're going to get your money's worth? 

    In this episode, I share without selling - yes - just straight up giving you a real sense of: 
    - what it costs to join a coaching program
    - the types of coaches and how they can help you with the different needs in your business
    - the theory of investing with both your intuition and your rational beliefs (because sometimes not buying a program isn't a money block, it actually is a good business decision!) 

    Normally a bonus episode, I'm dropping this one for all to hear because it's THAT important to me. Meantime, you can support the show and join the Collective for $10/month at
    ptlcollective.supercast.com  

    Find me on:
    Instagram https://www.instagram.com/its.erintrafford/
    LinkedIn https://www.linkedin.com/in/erintrafford/
    Twitter https://twitter.com/ErinTrafford

    For more visit:
    www.erintrafford.com
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    27 mins
  • [NEWSLETTER] Is that coach full of it?

    [NEWSLETTER] Is that coach full of it?
    Nov 10 2022
    Is it just me? or…doesn’t it seem like one day every other person on social media became a ‘coach’? 
    Check out the full episode with Harriette Schumacher here: https://www.spreaker.com/user/16820784/underbelly-of-the-coaching-world-with-harriette
     
    Join the PTL Collective:
    ptlcollective.supercast.com

    Follow me on social:
    Instagram https://www.instagram.com/its.erintrafford/
    LinkedIn https://www.linkedin.com/in/erintrafford/
    Twitter https://twitter.com/ErinTrafford

    For more visit:
    www.erintrafford.com
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    5 mins
  • The Underbelly of the Coaching World with Harriette Schumacher

    The Underbelly of the Coaching World with Harriette Schumacher
    Nov 8 2022
    No. Not everyone is a coach. Even though that might be what you see on Instagram and TikTok. Today on PTL, we dig into the underbelly of the coaching world with reknowned and certified (many times over) executive coach Harriette Schumacher. In this episode, we get into: 
    - The qualifications you should be looking for BEFORE you hire a coach
    - Who needs a business coach and what they are supposed to do
    - The curse of the female executive and how to avoid itLiterally one of my favorite interviews of the year so far.

    If you want to connect with Harriette, you can find her at https://harrietteschumacher.com/

    Join the PTL Collective:
    ptlcollective.supercast.com

    Follow me on social:
    Instagram https://www.instagram.com/its.erintrafford/
    LinkedIn https://www.linkedin.com/in/erintrafford/
    Twitter https://twitter.com/ErinTrafford

    For more visit:
    www.erintrafford.com
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    33 mins