• Pepsi's Youth Movement: The Campaign that Reshaped the Cola Wars

  • Oct 6 2024
  • Length: 7 mins
  • Podcast

Pepsi's Youth Movement: The Campaign that Reshaped the Cola Wars

Listen for free

View show details

  • Summary

  • In this episode of Selling Cures, we'll take you on a journey back to the 1950s as we explore Pepsi Cola's groundbreaking "Cola of the Youth" campaign.

    Learn how Pepsi, in a bold move to differentiate itself from the dominant Coca Cola, targeted America's burgeoning youth culture. By aligning their brand with themes of fun, energy, and rebellion, Pepsi not only closed the gap with their biggest competitor but also laid the foundation for modern lifestyle marketing.

    Join us as we dive into the cultural revolution that reshaped the cola wars and forever changed the way brands connect with younger audiences. Stay tuned!

    Fun Fact: One of Pepsi's most famous slogans from this era was "Be Sociable, Have a Pepsi," which positioned the drink as the go-to choice for social gatherings and fun.

    Timestamps:
    00:00 Pepsi targeted youth with vibrant, trendy ads.
    05:49 Pepsi's lifestyle marketing pioneered modern brand strategy.

    TopHealth - We're a media network focused exclusively on thought leadership in healthcare. Think of us of a network of podcasts, web series, newsletters, and much more!

    TopHealth LinkedIn - https://www.linkedin.com/company/tophealth-care/
    Show More Show Less
Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Pepsi's Youth Movement: The Campaign that Reshaped the Cola Wars

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.co.uk reviews

Amazon reviews
No Reviews are Available