Patient Convert Podcast: Healthcare Marketing Podcast

By: Kelley & Justin Knott
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  • Summary

  • Patient Convert Podcast is a healthcare marketing podcast that delivers industry-leading insights, interviews and the latest medical marketing strategies to help providers and healthcare organizations stay ahead in growing their practice. Lead by co-hosts, Justin & Kelley Knott, this healthcare marketing podcast talks about everything healthcare marketing including strategies, tactics, and tips to grow your healthcare organization and have fun doing it! We also interview physicians and healthcare executives on what they are doing to grow their organizations.
    ©2022 Intrepy LLC All Rights Reserved.
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Economics Hygiene & Healthy Living Marketing
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Episodes
  • Reputation SEO vs Traditional SEO: Analyzing the Future of Local SEO w/ rater8 CEO Evan Steele #183

    Reputation SEO vs Traditional SEO: Analyzing the Future of Local SEO w/ rater8 CEO Evan Steele #183
    Oct 12 2023
    How are online reviews shaping our healthcare choices? Joining us today to answer this question is Evan Steele, Founder and CEO of rater8, the healthcare industry's leader in online reputation management. With 25 years of expertise in healthcare technology, Evan is here to shed light on the increasing influence of reviews and ratings on individuals' healthcare decisions. He emphasizes the significance of maintaining a strong and balanced online presence to set yourself apart. Additionally, he discusses the importance of the synergy between reputational SEO and traditional SEO, and how creating valuable, engaging content can enhance your search visibility. Tune in to discover strategies for optimizing your online presence, gaining an edge on Google, and increasing patient engagement! [00:01 - 06:30] Promoting Your Business with Patient-Generated Content [06:31 - 08:46] Best Practices with The 4 R’s: Ratings, Review, Recency, and Responses [08:47 - 14:36] Pairing Reputational SEO and Traditional SEO to Increase Visibility [14:37 - 21:01] Leveraging Technology and Championing Hands-On Service to Win Customers  [21:02 - 26:48] How to Track Your Growth with rater8 and GA4 [26:49 - 29:45] Wrapping Up! Want to connect with Evan? Follow him on LinkedIn. Visit rater8’s website at https://rater8.com/ or email them at info@rater8.com. Key Quotes: "Unhappy, peeved patients are far more likely to go home and post. When you're like, oh, I love this doctor. The last thing on my mind is coming home and posting a review. But if I'm really upset, I'm going to post that one-star review.” - Evan Steele “Patients tend to just kind of look for bad things if all they see is good things online, so you want to create a balanced online reputation.” - Evan Steele Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
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    30 mins
  • Backlink Building: Trash or Treasure for SEO? #182

    Backlink Building: Trash or Treasure for SEO? #182
    Sep 13 2023
    Why is backlink building a game-changer for SEO in the medical and healthcare industry? In this episode, Justin dives deep into backlink building as an essential SEO strategy for medical practices and healthcare organizations. He discusses how backlinks can increase brand awareness, drive more traffic to treatment pages or blogs, and boost domain authority in Google's eyes. Justin also shares how businesses need to focus on building trust with Google by creating quality content and getting other websites to link back to it. You'll learn about strategies like exact match anchor links, LSI keywords, directory and citation building, link swaps, and more - all designed to increase organic search traffic, lead generation, rankings, page authority, and more!  So tune in now to get all your questions answered on the power of backlink building for SEO success! [00:01 - 04:12] Backlink Building: A Solid SEO Strategy for Healthcare Organizations [04:13 - 08:26] Accelerating Domain Authority Through Backlink Building [08:27 - 12:25] Quality Backlink Building: The Benefits and Risks Explained [12:26 - 16:13] Niche-Specific Backlinking Strategies [16:14 - 18:09] Wrapping Up! Key Quotes: “The more you do backlink building to a specific piece of content or your home page as a whole, you're continuing to improve not only that page's authority score but your domain's authority score.” - Justin Knott “If you are in the medical space, or whatever industry that you're in, you want to keep the website relevancy high for the backlinks that you're receiving.” - Justin Knott “Backlinking is not only not dead, it is still critically important to be woven into your SEO program, your content development program, and the long-term success of your website's growth.” - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you.  Thanks for listening. Justin & Kelley Knott
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    18 mins
  • Plastic Surgery Marketing Guide to Reach Local Patients #181

    Plastic Surgery Marketing Guide to Reach Local Patients #181
    Sep 6 2023
    How can an omnichannel advertising approach optimize your marketing campaign's effectiveness? Today, Justin dives into the trends in plastic surgery and aesthetics practices marketing. He discusses how SEO is the key to success in this highly competitive space and how content is the biggest driver of local search rankings. He explains why investing in organic SEO and supplementing it with paid ads can benefit your surgical practice and the importance of video in plastic surgery marketing. Discover how to plan for success when creating an omnichannel advertising approach using short video assets and the best ways to prepare with themes, topics, and influencer involvement for maximum impact.  Tune in now to get these expert tips on marketing plastic surgery practices! [00:01 - 04:11] Winning the Search Game: Optimizing Your Plastic Surgery Practice with SEO and Content [04:12 - 08:09] Automating Your Process to Generate Reviews & Increase Google Business Profile Visibility [08:10 - 11:47] Leveraging Video and Social Media: Planning Ahead for Success [08:10 - 13:02] Wrapping Up! Key Quotes: “A content program is a foundational piece to SEO and winning search, especially if you're in a major metropolitan area; it really is the key driver.” - Justin Knott “If you're doing a really good job from an advertising standpoint using search ads and programmatic display advertising, you really should be able to get in front of the right type of patient with the right type of buyer profile and buyer intent.” - Justin Knott “Get video and get up there and begin an omnichannel advertising approach.” - Justin Knott Subscribed Yet? Now you can! Subscribe to the Patient Convert Podcast and never miss a new episode! Subscribe for emails or use your favorite podcast app via Email, Apple Podcasts, Google Play, Spotify, or Stitcher, or visit my website intrepy.com Feel free to connect with me on LinkedIn, Twitter, Facebook, and Instagram.   What We Do Check out our Healthcare Marketing Agency – Intrepy Healthcare Marketing Check out our physician liaison training platform – Physician Liaison University. Leave a Rating & Review for Other Listeners! I hope that you have found this episode and any others you have listened to to be helpful in your growth as a healthcare marketer or practice owner. Please consider leaving a review on one of the channels above. The best way to do that is to rate the podcast on Apple Podcasts and leave us a brief review! You can do the same on Stitcher as well. Your ratings and reviews help get the podcast in front of new listeners. Your feedback also lets me know how I can better serve you. Thanks for listening. Justin & Kelley Knott
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    13 mins

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