Host, Victoria Summers, welcomes colleagues Lisa Bance and Nikita Reznik to discuss the role of patient centricity in the drug development process, the impact of identifying the patient need first, and what that looks like in practice. This conversation is based on chapter 6, “Removing Barriers to Participating in Clinical Trials.”

Featuring: Lisa Bance, principal at ZS and a leader of ZS’s research and development practice in Europe, and Nikita Reznik, manager at ZS leading ZS’s patient-centric medical affairs services.

Produced by Samantha Keyes and Georgianna Moreland

Host, Victoria Summers, welcomes colleague Tina Shepley to discuss how patient empowerment has evolved and what it looks like today from a global lens. In addition, Tina shares advice on effective patient activation strategies and walks through several examples across conditions and geographies. This conversation is based on chapter 8, “Activating and Reaching Patients in an Evolving Media Landscape.”

Featuring: Tina Shepley, associate principal at ZS in the London office and a leader of ZS’s patient health and equity accelerator.

Produced by Samantha Keyes and Georgianna Moreland

Host, Victoria Summers, welcomes colleagues Fiona Taylor and Michael Thomas to unpack the experience of people living and managing their diseases, what obstacles they face, and the realities of navigating a complex healthcare system. For many people, especially those facing complex and challenging conditions, including rare diseases, the healthcare journey is more aptly described as an odyssey. This conversation is based on chapter 1, “The Healthcare Journey,” and explores these efforts in more detail.

Featuring: Fiona Taylor, principal at ZS and leader of ZS’s global qualitative expertise center, and Michael Thomas, principal at ZS and leader of ZS’s global rare disease practice.

Produced by Samantha Keyes and Georgianna Moreland