Episodes

  • EP278: The Riches Are in the Niches: Master Vertical Markets for Profits and Freedom with Corey Quinn

    EP278: The Riches Are in the Niches: Master Vertical Markets for Profits and Freedom with Corey Quinn
    Nov 12 2024

    The Riches Are in the Niches: Master Vertical Markets for Profits and Freedom

    Is your business stuck in chaos, with unpredictable clients and overwhelming demands? In this episode of Profit with a Plan, Corey Quinn reveals how Deep Specialization can streamline your operations, boost profits, and free you from founder-led sales. Discover how mastering a vertical market can transform your business into a scalable, high-value company that clients love and investors want.

    Host: Marcia Riner, Business Growth Strategist - Infinite Profit

    Guest: Corey Quinn, Author of bestselling "Anyone, Not Everyone"

    Key Points with Timestamps:

    • [00:02:19] - Corey’s Journey to Specialization: Corey shares his early start in marketing, his time at Scorpion, and how he grew their revenue by 8x in six years.

    • [00:03:02] - What is Deep Specialization? Corey explains how focusing on a vertical market creates better results for clients, builds employee expertise, and allows you to charge premium prices.

    • [00:09:08] - The Common Mistakes of Generalist Businesses: Hear the story of Alex, a business owner who learned the hard way that catering to too many markets leads to chaos and frustration.

    • [00:15:56] - The Numbers Behind Specialization: Corey crunches the numbers to show how just 1% of a vertical market can create a multimillion-dollar business.

    • [00:20:50] - Choosing the Right Vertical Market: Learn the criteria for picking a vertical market, focusing on problems you solve well and markets you enjoy working with.

    • [00:23:32] - Building Authority in Your Vertical: Corey outlines three strategies: inbound marketing, outbound marketing with thoughtful gifts, and relationship-based networking.

    • [00:28:40] - The Power of Referrals in Vertical Markets: How to leverage “Mavens” and niche communities to create word-of-mouth momentum.

    • [00:33:20] - Overcoming the Fear of Missing Out: Corey addresses the emotional and practical challenges of saying no to broad markets and why focusing is the real key to growth.

    Conclusion:

    Corey Quinn’s insights on Deep Specialization provide a clear roadmap for breaking free from founder-led sales and creating a scalable, profitable business. By choosing a vertical market, systematizing your processes, and leveraging strategic marketing, you can serve clients better, reduce chaos, and even increase your pricing power.

    If you’re ready to take the leap and transform your business, visit anyonenoteveryone.com to access Corey’s audiobook and resources.

    Don’t forget to subscribe to Profit with a Plan for more actionable strategies to grow your business. Make your plans—and profit with them!

    Subscribe & Learn More:

    Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform

    These notes are optimized for keywords such as Specialization, Vertical Markets, Founder-Led Sales, Scaling, Profitability, Business podcast

    This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!

    Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

    Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

    About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

    Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
    Show More Show Less
    38 mins
  • EP277: Is It Time To Upgrade Your Tax Team? Forward Thinking Tax Strategies with David Snider

    EP277: Is It Time To Upgrade Your Tax Team? Forward Thinking Tax Strategies with David Snider
    Nov 5 2024
    Is It Time To Upgrade Your Tax Team? Forward Thinking Tax Strategies Ready to unlock the tax secrets that could save you thousands and accelerate your business growth? Join Marcia Riner and tax expert David Snider, CEO of Harness Wealth, as they dive into tax strategies that go beyond mere compliance. Think your current tax team has your back? Think again. From choosing the right business structure to discovering little-known tax incentives, David sheds light on ways your tax strategy might be holding your business back. Whether you're planning to expand, acquire, or even sell, this episode will open your eyes to how proactive tax planning can be a powerful growth engine. It's time to think forward and ask: Do you have the right tax team to get you there? Key Talking Points & Timestamps [00:02:05] Meet David Snider David’s impressive journey from Bain Capital to founding Harness Wealth. How his experiences drive his mission to make tax and financial guidance accessible. [00:03:30] Business Structuring for Tax Optimization Understanding the impact of business structure on taxes, from QSBS benefits to choosing the right entity. [00:06:40] Differences Between Tax Planning & Compliance David outlines the proactive nature of tax planning vs. typical compliance, emphasizing the value of ongoing advisory. [00:09:15] Real-Time Tax Strategy How “safe harbor” rules, estimated taxes, and cash flow timing can protect your business from unexpected liabilities. [00:12:40] Entity Choice & Tax Advantages Post-2017 Tax Cuts implications and benefits of alternative structures like multi-member LLCs and S-Corps for reducing state taxes. [00:16:55] Proactive Tax Advisory for Business Growth The importance of having a tax advisor who’s actively monitoring your business goals, potential industry changes, and tax policy shifts. [00:22:25] Leveraging Tax Advisors as Strategic Growth Partners From R&D credits to location-based incentives, David discusses the tax tools that can significantly lower operational costs for growth. [00:25:30] Specialized Advisory for Niche Markets Why niche-focused tax advisors, who understand the unique needs of your industry, can boost growth faster than a generalized approach. [00:27:40] Outsourced CFO Services When and how businesses can benefit from outsourced CFO support as part of their tax advisory for financial forecasting and strategic cash flow management. Conclusion: If you’re still wondering whether your current tax team has what it takes to drive your business forward, this episode is your wake-up call! David Snider reveals the possibilities that come with having a proactive, forward-thinking tax advisor in your corner—someone who can help you navigate tax policies, optimize cash flow, and fuel your company's growth goals. With the right tax team, you’re not just saving money—you’re setting your business up for lasting success. Take advantage of David’s exclusive offer and get a complimentary consultation at https://harnesswealth.com/Marcia. Remember, the best investment you can make is in a tax strategy that aligns with your vision for growth! Subscribe & Learn More: Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform These notes are optimized for keywords such as Forward-thinking tax strategies, Business tax planning, Outsourced CFO for small business growth, Optimize taxes for business growth and Tax team for business sale planning. This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success. Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today. About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
    Show More Show Less
    34 mins
  • EP276: From Stalled to Thriving: Transform Your Business Finances with Stewart Ervin

    EP276: From Stalled to Thriving: Transform Your Business Finances with Stewart Ervin
    Oct 29 2024
    From Stalled to Thriving: Transform Your Business Finances In this insightful episode, Marcia Riner sits down with Stewart Ervin, founder of Bracket Management and a Fractional CFO with over 25 years of experience. Stewart shares his expert insights on business turnarounds, offering practical steps to regain control over finances, enhance operational efficiency, and boost overall business value. Get ready to learn proven strategies that can transform your business and set it on the path to profitability and growth. Key Highlights: [00:00:05] - Episode Introduction Marcia introduces the topic of financial turnaround and introduces Stewart Ervin as a trusted Fractional CFO with years of experience in guiding businesses to profitability and efficiency. [00:00:43] - Welcome to Profit with a Plan Marcia sets the stage for the episode, explaining the Profit with a Plan mission to help entrepreneurs boost profitability and prepare for sustainable growth. [00:01:20] - Special Offer: Profit Booster Playbook Marcia offers a free resource: the Profit Booster Playbook, available at boostingprofit.com to help entrepreneurs tackle growth plateaus and profit plateaus. [00:02:05] - Meet Stewart Ervin and Bracket Management Stewart shares his journey from finance to Fractional CFO work, detailing how his expertise in operational and financial strategy has helped businesses transform their financial health. [00:04:49] - The Importance of Recognizing Financial Signals for Turnaround Stewart explains key indicators of a business in need of a turnaround, such as flat revenue, declining profits, and delivery issues, encouraging proactive measures for business health. [00:07:20] - Setting Clear Goals and Avoiding Plateaus Stewart shares insights on why consistent growth is essential, warning against complacency and the risks of stagnant business operations. [00:09:50] - Assessing Financials for Business Turnaround Stewart outlines his process of examining a business's 3-year financial overview without initial owner input to identify unbiased issues and patterns in cash flow, profits, and expenses. [00:11:30] - Key Value Drivers in Turnarounds Stewart emphasizes three critical areas for improving a business's value: effective pricing strategies, cost control, and steady business growth, with a breakdown of Lean Six Sigma techniques. [00:17:00] - How a Fractional CFO Transforms Businesses Stewart and Marcia discuss the strategic advantage of bringing in a Fractional CFO who aligns financial stability with operational strategy, showing why it’s a cost-effective and impactful option for businesses under $50M in revenue. [00:19:00] - Why Incremental Change Drives Success Stewart explains that a disciplined approach of 3% improvements in pricing, cost reduction, and growth can create sustainable 8-10% year-over-year profit increases. [00:24:00] - Realistic Turnaround Timelines Stewart shares that most turnarounds show stabilization within three months, giving business owners a roadmap to profitability without lengthy waiting periods. [00:29:20] - The Value of a Big-Picture Perspective Stewart explains that successful businesses require a cohesive strategy where all departments move toward shared goals, reducing costly, reactionary fixes. [00:30:00] - Free Business Health Assessment Stewart introduces Bracket Management’s assessment tool at bracketmgmt.com/assessment, a 35-question diagnostic that evaluates a business’s financial, strategic, and operational health. [00:31:40] - Final Thoughts on Proactive Financial Management Stewart emphasizes the importance of engaging a financial strategist before crisis hits, highlighting the need for early intervention and consistent growth. Conclusion If you’re tired of seeing stagnant results and ready for real financial transformation, Stewart’s insights are the blueprint to start that journey. From stabilizing your finances to building sustainable growth, Stewart shows that with the right focus, any business can shift from plateaued to profitable. Remember, a turnaround doesn’t mean you’re at the end; it means you're ready to scale to the next level. Keep these insights in mind, subscribe to Profit with a Plan, and start making your business the success story you know it can be. Special Offer: take Bracket Management’s free Business Health Assessment. This assessment includes 35 questions covering key areas like financial stability, operational efficiency, and strategic planning. The assessment provides a personalized report to help business owners identify strengths and areas for improvement in their business operations. Link: bracketmgmt.com/assessment Stewart emphasizes that the assessment is data-driven, giving an objective snapshot of where a business stands, making it a valuable tool for any owner looking to enhance business performance or begin a turnaround. Subscribe & Learn More: Don't miss future episodes of Profit with a Plan, where we share tips and ...
    Show More Show Less
    34 mins
  • EP275: Master Business Credit: Fund Your Growth Without Personal Guarantees with Murray Beaulieu

    EP275: Master Business Credit: Fund Your Growth Without Personal Guarantees with Murray Beaulieu
    Oct 22 2024
    Master Business Credit: Fund Your Growth Without Personal Guarantees Many business owners struggle to secure funding without risking their personal assets. Relying on personal guarantees leaves them vulnerable, and it can feel impossible to get the credit they need to grow. Imagine trying to scale your business while constantly worried that one misstep could put your personal finances—and even your home—on the line. It doesn’t have to be this way. Most entrepreneurs aren’t aware of the hidden strategies that the big corporations use to access credit without the personal risk. In this episode of Profit with a Plan, business credit expert Murray Beaulieu reveals how you can build strong business credit, avoid personal guarantees, and tap into new opportunities for funding. Learn the insider tips to protect your assets, manage cash flow, and set your business up for long-term financial success. Key Takeaways: Boosting Your Business Credit Timestamp [00:00:07]: Marcia introduces the topic of how to build business credit without risking personal assets.Murray emphasizes that most businesses under $100 million lack the resources to leverage business credit properly. Using Business Credit Without a Personal Guarantee Timestamp [00:13:05]: Discover why it's essential to avoid personal guarantees and keep your business liability separate.Murray shares how to build credit under your EIN, reducing personal risk and protecting personal assets. Transferring Business Credit When Selling Your Company Timestamp [00:16:36]: Marcia and Murray discuss how building a strong business credit profile can increase your company’s value when selling. Learn how to transfer business credit with the sale, making your exit strategy smoother. Floating Accounts Payable & Receivable Timestamp [00:21:11]: Murray touches on managing cash flow with business credit, using lines of credit, and loans against accounts receivable or inventory to maintain flexibility. Other Highlights: The Difference Between Personal and Business Credit Timestamp [00:09:00]: Business credit isn't automatic like personal credit. You must be intentional and proactive to build it.The importance of consistency in business data (addresses, phone numbers, etc.) across all platforms to avoid credit rejection. The Power of Leveraging Business Credit Timestamp [00:14:30]: Business credit opens doors to better terms, lower insurance premiums, and credibility in the marketplace. Murray shares how a small business used business credit to outbid a larger competitor for a government contract. Tips for Building Business Credit Timestamp [00:25:01]: Murray shares actionable steps to ensure your business looks credible to credit bureaus, including maintaining consistent addresses and registering with business credit agencies like Dun & Bradstreet. Actionable Advice: Transition personal expenses used for business (like phones, utilities, etc.) into your business name to start building credit.Regularly check your business credit report and ensure all information is up to date and consistent.Avoid using personal guarantees whenever possible by building credit through your EIN. Call to Action: Want to learn more about how to build your business credit? Connect with Murray Beaulieu on LinkedIn and get a free business credit report evaluation as a special offer for podcast listeners! Mention you heard about him on Profit with a Plan. Subscribe & Learn More: Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform These notes are optimized for keywords such as business credit, boost business credit, no personal guarantee, EIN credit, cash flow management, and business funding. This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success. Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today. About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
    Show More Show Less
    38 mins
  • EP274: How to Grow Your Business Using LinkedIn with Colin Hirdman

    EP274: How to Grow Your Business Using LinkedIn with Colin Hirdman
    Oct 15 2024

    How to Grow Your Business Using LinkedIn with Colin Hirdman

    Introduction: In this episode of Profit with a Plan, Marcia Riner is joined by Colin Hirdman, co-founder of Rainmaker, a company that helps business owners, coaches, and sales teams expand their LinkedIn networks and generate sales using little-known LinkedIn features. Colin shares insider tips on how to turn LinkedIn into a powerful business tool.

    Key Takeaways:

    1. Philosophy for LinkedIn Success:

      • Be authentic: Show up genuinely and communicate in your own voice.
      • Educational mindset: Focus on teaching, not selling.
      • Experiment: Be willing to test different strategies and improve over time.

    2. Audience Building:

      • Use LinkedIn Sales Navigator to build specific, targeted audiences.
      • Leverage LinkedIn events and thought leaders to connect with potential clients who are actively interested in relevant topics.

    3. Connection Strategies:

      • Reach out to 25 potential connections daily, aiming for around 500 connections per month.
      • Prioritize connecting with those who have mutual connections, as this increases the likelihood of engagement.
      • Avoid using sales messages in connection requests—keep it simple and genuine.

    4. Follow-Up Messaging:

      • After connecting, send a message that authentically thanks them—no hard sells.
      • Follow up a week later with added value, such as helpful resources, insightful questions, or relevant content.

    5. LinkedIn Live Streams:

      • Host weekly LinkedIn live streams to engage your network. Use the same content deck but target different audiences.
      • Follow up with attendees after the stream, providing value and a link to your calendar for a potential strategy call.

    6. Maintaining Relationships:

      • Avoid the hard sell; instead, build a relationship over time. Show value and expertise before asking for business.
      • Use LinkedIn's natural tools to nurture relationships, and consider moving conversations off-platform when appropriate.

    Closing Remarks: Colin emphasizes the power of using LinkedIn as a revenue driver while maintaining authenticity. By focusing on creating meaningful connections, providing education, and taking a thoughtful approach to growth, entrepreneurs can turn LinkedIn into a profitable tool.

    Connect with Colin Hirdman:

    • Website: rainmakergrows.com
    • LinkedIn: The only Colin Hirdman on LinkedIn!

    Call to Action: If you’re looking to grow your business through LinkedIn, visit Colin’s site for a free consultation or connect with him directly on LinkedIn. And don’t forget to grab Marcia’s Profit Booster Playbook at boostingprofit.com to help you streamline your business and boost your bottom line!

    This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!

    Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

    Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

    About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

    Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
    Show More Show Less
    36 mins
  • EP273 From Clicks to Customers: Using Google Business Profiles for Local Success with Marilyn Jenkins

    EP273 From Clicks to Customers: Using Google Business Profiles for Local Success with Marilyn Jenkins
    Oct 8 2024
    From Clicks to Customers: Using Google Business Profiles for Local Success with Marilyn Jenkins Introduction: In this episode, we explore how to harness the power of Google Business Profiles to enhance your local search visibility and attract more qualified customers. Our guest, Marilyn Jenkins, a digital marketing expert with over two decades of experience, shares strategies to align your online presence with search intent and use innovative tools like “Caller-ID” technology on your website. Whether you’re a local business, law firm, or service provider, these insights can help you drive growth and achieve a greater ROI. Key Talking Points: [00:03:12] What Is a Google Business Profile and Why It Matters: Marilyn breaks down the essentials of Google Business Profiles and how they play a critical role in increasing local search visibility. Discover why a fully optimized profile can be the key to standing out in local search results and on Google Maps. [00:08:45] Optimizing Your Google Business Profile for Local Search Dominance: Learn actionable strategies for improving your profile, from integrating target keywords to managing reviews and keeping your information accurate. Marilyn shares how these tactics can elevate your profile's ranking and attract more traffic to your business. [00:14:30] Understanding Search Intent and How It Impacts Your Business: Discover the importance of search intent and how it can shape your content strategy. Marilyn discusses aligning your content with what your potential customers are searching for, helping you attract more ready-to-buy leads. [00:20:15] How “Caller-ID” Technology on Websites Can Boost Conversions: Marilyn introduces the concept of “Caller-ID” for websites, a tool that allows businesses to capture visitor data and improve follow-up with potential customers. Learn how this technology can identify high-value leads and increase your website’s conversion rates. [00:27:50] SEO Best Practices for Google Business Profiles: Marilyn shares advanced SEO tips specific to Google Business Profiles, including crafting keyword-rich descriptions, using high-quality images, and leveraging Google Posts. These practical steps can give your business a competitive edge in local search. [00:35:22] The Role of Reviews in Local SEO Success: Learn how customer reviews directly impact your local search ranking. Marilyn discusses strategies for encouraging positive reviews, managing negative feedback, and building a strong reputation online to attract new clients. [00:42:10] Real-Life Success Stories with Google Business Profiles: Hear success stories from businesses that have seen substantial growth by optimizing their Google Business Profiles. Marilyn shares how these strategies led to improved visibility and increased revenue for her clients, and how you can implement similar approaches. Guest’s Offer: Marilyn Jenkins is offering a special guide, The Google Business Profile Training Guide, which dives into the intricacies of local search and how to maximize your Google Business Profile to attract more qualified customers. Visit maximizeyourgbp.com to access this comprehensive guide and take control of your business’s online presence today. Connect with Marilyn Jenkins: Visit Marilyn’s website for more resources: maximizeyourgbp.com Follow her on LinkedIn for more digital marketing tips and strategies. Conclusion: If you’re ready to boost your local search visibility and drive more customers to your business, this episode with Marilyn Jenkins is packed with the actionable insights you need. Don’t miss the chance to transform your Google Business Profile into a powerful tool for growth. Ready to take your business to the next level and finish the year strong? Join the Executive Edge Boardroom, where business owners come together for expert guidance, actionable strategies, and a clear path to rapid growth. Secure your spot and start building a stronger, more profitable business today! Learn more and apply here. This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success. Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today. About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://...
    Show More Show Less
    35 mins
  • EP272: How to Boost Productivity and Overcome Overwhelm with Mark Struczewski, aka Mister Productivity

    EP272: How to Boost Productivity and Overcome Overwhelm with Mark Struczewski, aka Mister Productivity
    Oct 1 2024

    How to Boost Productivity and Overcome Overwhelm with Mark Struczewski, aka Mister Productivity

    Welcome to another episode of Profit with a Plan! In this episode, Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® tackles productivity with guest, Mark Struczewski, a Houston-based productivity coach and host of The Mister Productivity™ Podcast, who has recorded over 1,300 episodes. Mark shares his expert insights on eliminating overwhelm, boosting productivity, and maintaining focus. Whether you're a solopreneur or leading a team, this episode is packed with actionable tips to help you get more done without burning out.

    Key Talking Points:

    [00:02:01] Introduction to Mark Struczewski Marcia introduces Mark and his productivity journey, emphasizing his practical, actionable approach to managing time and eliminating distractions.

    [00:04:34] The Power of Quick Wins Mark discusses how focusing on a single, small task can help overcome feelings of overwhelm. He advises against trying to tackle everything at once, which only leads to frustration. Instead, find one quick win to build momentum.

    [00:12:15] Micro Breaks for Maximum Focus Mark highlights the importance of taking 3-5 minute micro breaks without technology to recharge your mind and body. He explains how stepping outside, grounding yourself, and taking in nature can refresh your energy and improve productivity.

    [00:17:10] Scheduling vs. To-Do Lists Mark explains why scheduling tasks on your calendar is more effective than relying on to-do lists. He shares his tip of blocking time for small, 5-15 minute tasks to avoid feeling overwhelmed by long lists.

    [00:21:11] Personalizing Your Prime Time Mark emphasizes the importance of understanding your personal prime time for productivity. Whether you're an early riser or a night owl, schedule your most critical tasks during your peak performance hours.

    [00:26:40] Setting Clear Goals and Vision Mark explains how to align your daily activities with your long-term goals. He stresses the need to start with a clear vision, then work backward to create actionable goals that feed into your plan.

    [00:35:00] The Importance of Movement Mark talks about how regular movement—whether through standing desks, rebounders, or micro breaks—can significantly enhance productivity. He shares research from the blue zones, where active lifestyles lead to longer, healthier lives.

    [00:40:20] Multitasking Myth Mark debunks the myth of multitasking, explaining that most people are simply switching rapidly between tasks, which reduces overall efficiency. Focus on one task, bring it to completion, then move on to the next.

    Actionable Tips:
    1. Micro Breaks: Take 3-5 minute technology-free breaks throughout the day to reset your focus.
    2. Plan, Don’t List: Put your most important tasks on your calendar, not on a to-do list.
    3. Prioritize Your Prime Time: Identify when you're most productive and schedule your biggest tasks during that window.
    4. Get Moving: Incorporate physical movement throughout the day to stay energized and productive.
    5. Say No to Multitasking: Focus on one task at a time to improve efficiency and reduce stress.

    Learn More About Mark Struczewski Visit MisterProductivity.com to explore Mark’s podcast, coaching services, and productivity resources. Whether you’re looking for coaching or more productivity tips, you’ll find everything you need on his site.

    This episode is sponsored by Infinite Profit ® —We don't just talk profit — we deliver it!

    Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

    Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

    About Marcia Riner. She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

    Got questions? Reach out to Marcia and her team at (949) 229-2112 ♾️
    Show More Show Less
    37 mins
  • EP271 Crafting Revenue-Boosting Copy: The Power of Clear Messaging with Andrea Driessen

    EP271 Crafting Revenue-Boosting Copy: The Power of Clear Messaging with Andrea Driessen
    Sep 24 2024
    Crafting Revenue-Boosting Copy: The Power of Clear Messaging with Andrea Driessen Episode Overview: In this episode of Profit with a Plan, Marcia Riner sits down with TEDx speaker and award-winning message strategist Andrea Driessen to discuss how mastering your message can lead to increased revenue and business growth. Whether you’re a business owner whose promotional materials fail to capture the value of your offerings, a thought leader struggling to distill your expertise into a compelling hook, or someone overwhelmed by AI-generated content, this episode is for you. Andrea shares her insights on why effective messaging is crucial and how to refine your copy to connect deeply with your audience. Key Takeaways: [00:00:10] – Introduction to the Episode: Marcia introduces Andrea Driessen and highlights the importance of communicating the true value of your offerings through clear and effective messaging. [00:01:14] – Why Your Promo Materials Shouldn’t Be About You: Andrea emphasizes that your promotional content should focus on the audience's needs, not just your business's achievements. She explains how to shift your messaging to reflect the benefits your audience will receive. [00:02:54] – The ‘So What?’ Test: Andrea introduces the simple yet powerful ‘So What?’ test, which helps business owners ensure that their messaging is audience-focused. This tool guides you to continuously ask, "So what?" to dig deeper into what truly matters to your audience. [00:06:57] – Crafting Messaging in the Age of AI: Andrea discusses how AI can assist with generating content but lacks the human touch necessary to create emotional connections. She highlights the importance of using human intelligence (actual intelligence) to craft compelling, cohesive copy that resonates with readers. [00:11:30] – The Importance of Clarity in Your Messaging: With attention spans shrinking, Andrea explains how crucial it is to make your messaging clear, concise, and engaging from the start. If your words don’t immediately connect with your audience, they’ll move on. [00:13:30] – Practical Tips for Crafting Audience-Centric Copy: Andrea shares actionable tips for creating effective copy, such as replacing jargon with simple language and focusing on the audience's needs and pain points. [00:14:50] – The Human Touch in Copywriting: Andrea explains why human copywriters are still crucial, even with AI’s rise. She discusses how human insight is necessary to write copy that builds trust, engages emotionally, and captures the essence of a brand’s voice. [00:16:40] – Real-World Application of the 'So What?' Test: Andrea provides examples of the 'So What?' test in action, showing how this approach can refine and sharpen your messaging to better engage your audience. [00:21:00] – Actual Intelligence Beats Artificial Intelligence: Andrea breaks down the limitations of AI in copywriting and why human intelligence is irreplaceable when it comes to crafting engaging, high-converting copy. [00:25:00] – The Value of Professional Copywriters in Lead Generation: Marcia and Andrea discuss how working with a professional copywriter can shorten the sales cycle, cut through the noise, and help businesses generate leads more effectively. Andrea’s Copywriting Secrets: Clarity and Conciseness: (00:11:30) Clear and concise messaging is key in an age of short attention spans. Your words should instantly convey value and resonate with your target audience. Consistency Across Platforms: (00:12:50) Andrea explains the importance of maintaining consistent tone and content across all marketing channels to build a cohesive brand. Emotional Connection: (00:06:57) AI can’t replace the human touch. Andrea shares how human copywriters tap into emotional intelligence to make copy feel more genuine and relatable. About Andrea Driessen: Andrea Driessen is a results-driven message strategist with a TEDx talk that has garnered nearly 2 million views. Her expertise in copywriting and marketing has helped hundreds of entrepreneurs and business leaders increase revenue by refining their messaging. Andrea is also the author of a 3x award-winning business book and a frequent contributor to LinkedIn. Connect with Andrea: Website: AndreaDriessen.comAI vs. Actual Intelligence Insights: AndreaDriessen.com/aiLinkedIn: Follow Andrea for her "World-Changing Words" series where she shares actionable copywriting tips. Sponsored by Infinite Profit ® —We don't just talk profit — we deliver it! Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success. Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today. About Marcia Riner. She is a business growth ...
    Show More Show Less
    37 mins