Get ready to dive deep into the ever-evolving world of influencer marketing with Genevieve Day, founder of Sydney-based agency Day MGMT, Next of Kin Management, and a Forbes 30 Under 30 honouree. In this episode, we explore the highs, lows, and unfiltered truths of working in a seemingly unregulated industry, plus Genevieve’s take on what makes (or breaks) an influencer today. We also chat about balancing business leadership with motherhood, staying ahead of industry trends, and how to stand out in a crowded content landscape. Whether you're a brand, aspiring influencer, or just love a peek behind the industry curtain, this episode has it all.Get Genevieve’s book, The Juggle, here: www.briobooks.store/products/the-juggle
Learn more about Day Management: www.daymanagement.com.au/BPR website: www.baylypr.com
BPR Instagram: @baylyprThank you to Clearshot Digital for making this podcast possible: https://clearshot.digital/

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In this episode, we sit down with BPR’s very own PR Executive, Edwina, to unpack her journey from fresh-faced university intern to full-fledged publicist in the high-stakes world of lifestyle PR. From writing press releases to bring pressed for time, Dwins shares her inside scoop on landing that elusive first gig, standing out during intern days, and climbing the ladder in an agency where every client is a big deal. If you’re dreaming of a career in PR or simply curious about how it all works, this episode is your backstage pass to breaking into the industry.

Visit us on Instagram: https://www.instagram.com/baylypr/

Visit our website: www.baylypr.com

Thanks to Clearshot Digital for making this podcast possible! https://clearshot.digital/

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From Charli XCX’s Brat era to that Royal photo misdemeanour, 2024 was yet another masterclass in PR brilliance and blunders. Sit down with BPR’s Courtney & Lucinda to discuss the stories that dominated this year, including Victoria’s Secret’s bold attempt to revitalise its iconic brand, Travis Kelce and Tay Tay’s viral romance (or faux-mance...), and how some of Australia’s most iconic brands found themselves in some serious hot water. The question is… what was all part of a genius strategy, and what were simply chaotic mishaps? Let’s chat it out…

Visit our website: https://www.baylypr.com/Find us on Instagram: https://www.instagram.com/baylypr/Thanks to Clearshot Digital for making this podcast possible! https://clearshot.digital/

See omnystudio.com/listener for privacy information.