• PR & Marketing

  • Feb 26 2019
  • Length: 54 mins
  • Podcast

PR & Marketing

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  • Summary

  • What is PR and Marketing - a look at the traditional approach and then a discussion of how Lyndon is turning that approach upside down.

    There were a couple of technical issues from 30:00 to 31:50 resulting in some overlapping voices. Once past this section everything is back to normal.

    • Public relations is the process of building strong mutually beneficial relationships between a stakeholder and an organization.
    • Marketing is getting people to do things that have a commercial value.
    • We talk about how a small business can get PR and Marketing without the deep pockets of a large conglomerate. And how your company website can be utilized in this area.
    • Relationship strength and mode of communication is very important.
    Show Links
    • Startup PR, Marketing & Publicity – The Future is Lean
    • The Lean Communications Framework
    • Maserati’s SuperBowl “Strike” Was Public Relations NOT Advertising
    More Website 101 Podcast
    • Email the Podcast!
    • Twitter
    • Sean on LinkedIn
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