Episodes

  • EPISODE #4: OKRs – The Winning Strategy of Google & Co.

    EPISODE #4: OKRs – The Winning Strategy of Google & Co.
    Apr 3 2021
    The OKR framework is established at companies like Google, Twitter, and LinkedIn. Due to the effectiveness of the method – many companies are starting to integrate OKR as a strategic business approach. The English term Objectives and Key Results (OKRs) refers to the management method that combines the goals of the company with the goals of each employee and sets goals on a quarterly basis. Employee Engagement & Commitment to the corporate mission & the companies purpose is an important asset to OKR. SUMMARY OF THIS WEEKS KEY TOPICS - Introduction (1:45-3:44) Definition and General introduction of Objectives & Key Results (OKRs). - History & Advantages (3:48-13:00) Learn more about the history and the advantages of OKR at a glance. - OKR versus MBO (13:03-17:58) The comparison of two goal-oriented management approaches: Objectives & Key Results (ORK) versus Management by Objectives (MBO). - Integration in Traditional Organizational Structures (18:00-21:20) Aylin summarizes helpful tips to integrate OKRs in traditional organizations. - Test Results of the Week (21:25-25:18) Learn more about a Website builder to create a landing page in less than 3 hours. - Social Media Platform News (25:25-26:25) Aylin presents a new Feature on the Social Media platform Twitter that is relevant for your business accounts.
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    28 mins
  • Episode #3: Creativity Methods At Work

    Episode #3: Creativity Methods At Work
    Mar 20 2021
    HOW TO GET FAST RESULTS – IN A SHORT TIME – WITH SMALL GROUPS Innovation is ranked as a top performer in new work environments. One source of innovation is creativity. Creativity – helps us to create and develop new ideas, services, products. It helps to solve problems, and think “outside the box” – outside: what’s normal to us. Additionally – it also supports building a healthy team culture & spirit by encouraging authenticity and a playful/fun approach to work tasks. There is a wide range of methods to choose from. Creativity techniques are an integral part of new work approaches, such as Design Thinking, Service-Oriented Design, or Experimental Product & Service Development, because innovation and creativity are the basis for working with these categories of approaches. Generate quick results in a short time – with a small group of people – to work on important tasks and key initiatives. Think creativity as an integral part of your work processes! SUMMARY OF KEY TOPICS OF THE EPISODE: - General Introduction to Creativity Techniques (2:00 - 7:22) Introduction of the importance of creativity techniques in new work environments. - The Five Phases of a Creative Process (07:24 - 11:08) Learn more about the five phases of creative processes to achieve many productive results in a short period of time. - Creativity Methods & Helpful Techniques (11:17 - 28:57) Introduction of three types of creativity methods and a presentation of four creativity techniques (two for webinars & online courses) you can apply in your daily work. - Artificial Intelligence Tools - Test Results at a Glance (29:00 - 35:14) Summary of this week´s tool testing results of Artificial Intelligence (AI) tools to help you write blog posts. - Social Media Platform News (35:17 - 40:00) Aylin summarizes important Social Media platform news of the week – relevant for your business accounts. - Meditation (40:05-46:28) If you want to relieve stress before the start of the weekend – join Aylin for the short body-scan meditation at the end of this episode.
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    47 mins
  • Episode#2: How to Prepare Impactful Presentations

    Episode#2: How to Prepare Impactful Presentations
    Mar 9 2021
    INNOVATIVE KEYNOTE & BUY-IN PRESENTATIONS – START IN 5 STEPS Would you like to convey your ideas and work results through convincing presentations? Indeed – business presentations are still the most important communication medium in the business world and an integral part of daily work. Especially, from the perspective of 1. self and career development; 2. presenting yourself & your subject-matter in the best light; 3. fundraising for initiatives; 4. most importantly: Your valuable reputation/credibility in front of important audiences. In this episode, Aylin introduces an agile – design-oriented – approach to preparing presentations. The approach was originally developed for innovators, company founders, and designers to produce inspiring and understandable pitch presentations and keynotes. The agile approach – or sub-elements of it – can be easily applied to all kinds of presentations. Aylin introduces keynote and buy-in presentations. SUMMARY OF KEY TOPICS OF THE EPISODE: Approach to Prepare Impactful Presentations (1:57 - 17:20) How to prepare convincing & impactful business presentations by utilizing an approach that includes target audience centricity, visual thinking, rapid prototyping, and instant testing. New Test Results of 3 Helpful Websites (17:21 - 26:40) Summary of the test results from three websites that offer free presentation templates, slide decks, and various design-items that can be used for business presentations. Social Buzzword of the Week: NFT - Non-Fungible Token (26:45 - 40:10) Aylin talks about this week’s “social media buzzword”: NFT (Non-Fungible Token). She explains the definition, history, relevance, and on which platform you sign up as a creator. New Business Features on Social Media Platforms (40:15 - 47:05) Summary of new business-related features on LinkedIn, Instagram, Google, TikTok, and Twitter. The resources & downloads mentioned in this episode are available here: https://smartbusinessredefined.com/podcast-pancake/episode-2/ Leave a comment, write an email or visit Aylins' website for further questions and inquiries.
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    55 mins
  • Episode #1: Mindful Leadership & Management

    Episode #1: Mindful Leadership & Management
    Feb 25 2021
    NEW LEADERSHIP BEYOND SKILLS! The advancing digitalization, the constant accessibility, and the increasing pressure to perform & succeed are today’s business world’s challenges. This specifically applies to leadership & management roles. You probably heard of buzzwords like new leadership, mindful leadership, and personal development, e.g., increasing Emotional Intelligence (EQ) and Cultural Intelligence (CQ), which have been particularly hyped by the media lately. When you are in a leadership role, you might seek new strategies to manage stress, optimize work effectiveness, optimize team-building and improve team productivity. Mindfulness can be an essential building block and a significant opportunity for you – if you are in a leadership role. SUMMARY OF KEY TOPICS OF THE EPISODE: The Expectations in Contemporary Leadership (1:30 - 3:25) Definition & Advantages of Mindful Leadership (3:27 - 6:26) How to Start with Mindful Leadership (6:27 - 16:07) Mindful Communication (16:10 - 23:59) Mindful Team Management (24:04 -44:00) The free resources & downloads mentioned in this episode are available here: https://smartbusinessredefined.com/podcast-pancake/episode-1/ Leave a comment, write an email or visit Aylins' website for questions and inquiries.
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    45 mins