Episode Description: Learn how to structure and price your services using real-world examples from a successful wedding photography business. Discover concrete pricing strategies and how to maintain healthy profit margins using the Profit First method.

Key Topics Covered:

• Value-Based Pricing with real pricing examples from $6,497 to $10,997
• Introducing the Profit First method
• Strategic team delegation across different package tiers
• Creating customizable packages that maintain profitability
• Building sustainable pricing structures for scalable growth

Resources Mentioned:

• Memoir Mastery: A Film Business Course
• Outsmart the Hustle podcast
• Profit First methodology

Connect With Us:

• Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
• Host: Hannah McGinty
• Editor: Manuel Mesa

Join our free FB Group and/or Join our paid course community with a 7-day free trial

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#PricingStrategy #WeddingBusiness #ProfitFirst #BusinessGrowth #CreativeEntrepreneur

Episode Description: Discover five actionable strategies to make your business stand out without relying on ads. Learn how to create "invisible moments" that transform your client experience and build a truly distinctive brand in your market.

Key Topics Covered:

• The concept of "invisible moments" in the client journey and how to leverage them
• Creating personalized video responses to inquiries for memorable first impressions
• Developing a signature framework to package your services uniquely
• Specializing in under-served client pain points for market differentiation
• Building "visibility anchors" through consistent, distinctive content

Resources Mentioned:

• Memoir Mastery: A Film Business Course
• Outsmart the Hustle podcast

Connect With Us:

• Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
• Host: Hannah McGinty
• Editor: Manuel Mesa

Join our free FB Group and/or Join our paid course community with a 7-day free trial

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#BusinessStrategy #MarketDifferentiation #EntrepreneurTips #ClientExperience #BrandStrategy

Episode Description: Discover why throwing money at ads isn't always the answer to your booking challenges. Learn how to audit your business fundamentals before investing in advertising to ensure you're amplifying success, not masking deeper issues.

Key Topics Covered:

• Why ads act as a multiplier rather than a quick fix for business struggles
• The importance of market differentiation before investing in advertising
• Four key areas to audit in your business: brand messaging, portfolio, client experience, and social presence
• How to identify if you've drifted from your core business strengths

Resources Mentioned:

• Memoir Mastery: A Film Business Course
• Outsmart the Hustle podcast

Connect With Us:

• Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
• Host: Hannah McGinty
• Editor: Manuel Mesa

Join our free FB Group and/or Join our paid course community with a 7-day free trial

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#CreativeEntrepreneur #BusinessStrategy #MarketingTips #BusinessGrowth #EntrepreneurMindset

Discover why targeting every engaged couple could be holding your wedding business back. Learn how to identify and attract your ideal clients who value your unique approach, leading to more fulfilling projects and better business growth. This episode challenges the common misconception that every wedding opportunity is the right opportunity.

Key Topics Covered:

• Understanding why not every engaged couple is the right fit for your business and why that's okay
• How to identify red flags early in the consultation process to avoid misaligned client relationships
• Creating a clear ideal client profile that attracts the right couples and naturally filters out the wrong ones
• The importance of positioning your services to appeal specifically to your ideal client
• Strategies for confidently saying "no" to couples who aren't the right fit
• How qualifying clients leads to better work-life balance and increased profitability

Resources Mentioned:

• Memoir Mastery: A Film Business Course
• Client Qualification Checklist
• Instagram: @memoirmastery for daily business tips

Connect With Us:

• Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!
• Host: Hannah McGinty
• Editor: Manuel Mesa

Join our free FB Group and/or Join our paid course community with a 7-day free trial

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#WeddingBusiness #CreativeEntrepreneur #BusinessStrategy #ClientQualification #WeddingPro #BusinessGrowth #IdealClient

Transform your wedding videography business by mastering the StoryBrand framework to connect deeply with ideal clients. Learn how to position your couples as the heroes of their story while showcasing your role as their trusted guide, helping you stand out in a crowded market and book higher-value weddings. This episode breaks down exactly how wedding videographers can implement StoryBrand principles to communicate their value and create clear calls to action that convert.

Key Topics:

• Understanding how StoryBrand specifically applies to wedding videography businesses
• Positioning yourself as the guide while making your couples the heroes of their story
• Addressing common client pain points: camera shyness and finding the right videographer
• Creating clear, simple calls-to-action that drive bookings
• Using consistent messaging across your website, social media, and emails
• Leveraging testimonials to demonstrate client transformation
• Selling emotion, legacy, and the magic of a couple's important day

Resources Mentioned:

• Marketing Made Simple podcast by Donald Miller
• StoryBrand framework by Donald Miller
• Memoir Mastery course

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

Hosted by: Hannah McGinty
Edited by: Manuel Mesa

Join our free FB Group AND Join our course community

Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.

#WeddingVideography #StoryBrand #CreativeEntrepreneur #WeddingBusiness #VideoMarketing #WeddingFilm #BusinessGrowth #MarketingStrategy

Discover how transforming your money mindset can unlock new levels of confidence, clarity, and success in your business. In this episode, host Hannah McGinty dives into the misconceptions around pricing, selling, and valuing your expertise as a wedding professional or creative entrepreneur. Learn the mindset shifts that will empower you to confidently charge what you're worth and attract dream clients who value your unique skills.

Key Takeaways:

• Why "How much?" isn't a rejection—it’s an opportunity to communicate value
• The art of listening to sell with confidence and ease
• How to price your expertise instead of your time to reflect your true worth
• Practical steps to align your pricing with the transformation you provide

This episode is perfect for entrepreneurs and creatives who are:
✅ Struggling with pricing or handling objections from potential clients
✅ Ready to elevate their sales conversations without sounding pushy
✅ Looking to build a business that reflects their value and expertise

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

Hosted by: Hannah McGinty
Edited by: Manuel Mesa

Sign Up for the Masterclass: "What You’re Not Saying Is Costing You Sales" CLICK HERE
Join our free FB Group AND Join our course community

#BusinessPodcast #MoneyMindset #Entrepreneur #WeddingProfessionals #SmallBusiness #PricingStrategy #BusinessGrowth #EntrepreneurMindset #CreativeBusiness

This holiday season, discover why the "scarcity mindset" might be holding back both your spirit and your success. Join Hannah McGinty as she breaks down how shifting from scarcity to abundance thinking can transform your approach to business and life. Learn why true success isn't about holding tight—it's about lifting others up.

Key Takeaways:

• Why the scarcity mindset is a hidden success blocker
• How giving strategically can multiply your resources and opportunities
• Real-world examples of abundance thinking from successful entrepreneurs
• Practical ways to create value without depleting your resources

This episode is perfect for entrepreneurs and creatives who are:
✅ Wrestling with holiday season stress
✅ Looking to grow their impact without depleting their resources
✅ Ready to transform their relationship with giving and receiving

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

Hosted by: Hannah McGinty
Edited by: Manuel Mesa

Join our free FB Group
AND
Join our course community

#BusinessPodcast #Entrepreneur #AbundanceMindset #SmallBusiness #Giving #BusinessGrowth #CommunityBuilding #EntrepreneurMindset #BusinessSuccess #HolidayHustle

Your health and boundaries aren’t just “nice to have”—they’re critical to your success. In this episode, we uncover why neglecting your well-being might be quietly sabotaging your business growth. You’ll learn why working yourself into the ground isn’t a badge of honor but a recipe for burnout.

Key Takeaways:

• How ignoring your health directly impacts your business’s bottom line
• The dangerous cycle of burnout and how to break free
• Why setting boundaries is your greatest tool for long-term success
• Practical strategies to prioritize your well-being without sacrificing growth

This episode is perfect for entrepreneurs and creatives who are:
✅ Feeling overwhelmed and overworked
✅ Struggling to balance business growth with personal health
✅ Ready to break free from burnout and build a sustainable business

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!

Hosted by: Hannah McGinty
Edited by: Manuel Mesa

Join our free FB Group
AND
Join our course community

#BusinessPodcast #Entrepreneur #VideographyBusiness #SmallBusiness #VideoProduction #BusinessGrowth #WorkLifeBalance #BurnoutRecovery #SustainableSuccess