In conversation with Pete who is Founder and CEO of Ampjar, a karmic advertising community that helps small brands to acquire customers through a fast and simple exchange of shout outs. We discuss the evolution of marketing, the similarities of SMB Online Retail and the Creator Economy and what creators can do today to amplify their reach and genuinely reach out to their target audience in a way that reflects their personal brand. Prior to running Ampjar, Pete ran a social and digital media agency which worked with household name brands in 6 countries. Pete sold the business to Private Equity in 2017. Reach out to Peter - LinkedIn - https://www.linkedin.com/in/peterjamesdavis/ AmpJar - ampjar.com/lets-grow e-mail - pete@ampjar.com Reach out to Naga – Twitter - @n1n3stuff / @PassionPeop1 (https://twitter.com/ThePassionPeop1 ) Facebook - The Passion People Podcast email - naagasubramanya@gmail.com Instagram - https://www.instagram.com/thepassionpeoplepodcast/ More about EpLog Media - You can follow us and leave us feedback on Facebook, Instagram, and Twitter @eplogmedia, For advertising/partnerships send you can send us an email at bonjour@eplog.media. If you like this show, please subscribe and leave us a review wherever you get your podcasts, so other people can find us. You can also find us on https://www.eplog.media/thepassionpeoplepodcast DISCLAIMER: The views expressed on all the shows produced and distributed by Ep.Log Media are personal to the host and the guest of the shows respectively and with no intention to harm the sentiments of any individual/organisation. The said content is not obscene or blasphemous or defamatory of any event and/or person deceased or alive or in contempt of court or breach of contract or breach of privilege, or in violation of any provisions of the statute, nor hurt the sentiments of any religious groups/ person/government/non-government authorities and/or breach or be against any declared public policy of any nation or state. Transcript [00:00:00] Pete: [00:00:00] these small businesses have all these platforms that they're meant to be using like Facebook advertising, like SEO, like Google advertising. [00:00:10] And they just don't have the bandwidth to learn how to, how to use it because they just have so many other things that they're doing in their business. [00:00:17]But the way that we see it is that this is a movement in our minds towards giving the control back to the brands. So giving them more autonomy to control how they advertise, because essentially what we're trying to do is create a third model [00:00:33]. So I'm the founder and CEO of a company called amp jar. I'm actually based down in Melbourne Australia right now. So we're actually a us company, but I live down here. It's home. So it's a good place to kind of shelter while all this COVID things going on. And yeah, Ampjar is a community of brands that shout each other out through various channels to help each other grow. [00:00:56] So we have hundreds of brands all over the U S [00:01:00] Canada, Australia. New Zealand is our focus markets at the moment. Yeah, they shout each other out through social or emails or post checkout on their website. And the whole intent of it really is these small brands have incredible relationships with their customers relationships that are just stronger than I've ever seen anywhere before in marketing. [00:01:19] And what we're trying to do is help these brands. Team up work together so that customer acquisition is something that they can do together rather than having to go to platforms like Facebook or Google to get that amplification and to meet new customers. [00:01:32]Naga S: [00:01:32] And ideally what is the size of these businesses and what, what are they into. [00:01:36] Pete: [00:01:36] Yeah. So typically the main type of customer for us is a smaller business. So someone who maybe has. Four five, six employees is kind of core to us. And sometimes we have people who are just on their own. Sometimes we have people who have 20 employees, but maybe core is that small team with a handful of people. [00:01:55]And more often than not, they are what we call [00:02:00] independent retail. So someone who has a product. They're not dropshippers, you know, they, they have their own product. They have their own social channels. They sell a product through a website, like a Shopify style website they're really authentic businesses. [00:02:14] Naga S: [00:02:14] Got it. And what, what would drive the decision of these businesses to you know, choose to come to Ampjar as against traditional modes of marketing? [00:02:23] Pete: [00:02:23] Yeah, absolutely. So my background was, was marketing. So I, before doing this, I ran a marketing agency. So we run it down here in Melbourne. We built it to having 20 staff and we worked in six countries , we worked with some incredible brands I would say that there was a time in there where I was the expert. [00...
