Episodes

  • Small Biz In 15 - Year in Review 2022

    Small Biz In 15 - Year in Review 2022
    Dec 24 2022
    We're looking back at 2022 on this final episode of Small Biz in :15 for the year. Check out the highlights from business experts who chatted with us in the first 7 months of our show. During that time, we learned about some amazing business tips, advice and how you can stay abreast of changing trends. We're positive that entrepreneurs and solopreneurs can take away some priceless business gems from the interviews and use them to elevate their small businesses in the year 2023 and beyond.
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    13 mins
  • What is Marketing? Answers for Small Business Owners

    What is Marketing? Answers for Small Business Owners
    Dec 6 2022
    In this episode of Small Biz in :15, Executive Editor Shawn Hessinger talks with Jim Kukral and they discuss ways small business owners can better market their companies, brands, products and services to reach more people.
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    11 mins
  • Annie P. Ruggles on Creating the Perfect Lead Magnet for Your Small Business

    Annie P. Ruggles on Creating the Perfect Lead Magnet for Your Small Business
    Nov 29 2022
    Are you looking for ways to create the perfect lead magnet to collect more clients and customers? In this episode, Annie P. Ruggles Founder of the Non-Sleazy Sales Academy (tongue firmly in cheek on that one) shares tips with us for creating a lead magnet that will help you attract more leads and close more deals. Don’t miss this inspirational overview of how to create a lead, magnet, prospects won't be able to resist, and what all it has to do with King Arthur and Merlin, for a fun twist.
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    11 mins
  • Rieva Lesonsky on Understanding Millennials and Gen Z

    Rieva Lesonsky on Understanding Millennials and Gen Z
    Nov 15 2022
    Rieva Lesonsky joins host Shawn Hessinger of Small Business Trends to discuss the latest retail trends, including how to understand Millennial and Gen Z shopping habits.
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    11 mins
  • Using AI to Business a Small Business Website

    Using AI to Business a Small Business Website
    Nov 8 2022
    James Clift discusses how to use artificial intelligence to build a small business website in this latest episode of Small Biz in :15.
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    15 mins
  • What is a Hybrid Event?

    What is a Hybrid Event?
    Nov 1 2022
    On this latest episode of Small Biz in :15, host Shawn Hessinger talks with Monique Johnson to discuss the topic of hybrid events, those held both in-person and virtually, for small businesses.
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    14 mins
  • Erik Pounds of Nvidia: Algorithms haven’t understood context of conversations. That is possible now

    Erik Pounds of Nvidia: Algorithms haven’t understood context of conversations. That is possible now
    Nov 1 2022
    A little over a year ago I spoke with Bryan Catanzaro of Nvidia about some of the interesting technology they were developing in the areas of graphical AI, voice synthesis and conversational/speech AI. Bryan shared a vision of the future of what things like machine learning and deep learning could do to impact the way we experience the world around us. And while some of the things like AI creating things like art and music and human sounding voices get a lot of attention, there are some more practical examples of AI already being used to help create better customer experiences when we need help with a product or service. With a year going by I was curious to hear how things are progressing in these areas, and I was fortunate to speak via LinkedIn Live with Erik Pounds, Sr. Director of Enterprise Computing and Data Science at Nvidia, around the direction things like conversational and speech AI have moved in since l last spoke with Bryan.
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    39 mins
  • Looking for the Perfect Franchise Opportunity

    Looking for the Perfect Franchise Opportunity
    Oct 25 2022
    If you are interested in buying a franchise, you might be surprised to discover that ones like Dunkin', and McDonald's probably aren't the opportunities that potential franchise owners should be looking at. In this latest episode of Small Biz in :15, The Franchise King Joel Libava sits down with us in this episode to tell us about the latest franchise trends and what you should look for in a franchise opportunity.
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    14 mins