Dhruv Arora is the Founder and CEO of Syfe, Asia’s leading holistic digital wealth management platform empowering people to build their wealth for a better future. Built on the pillars of access, advice and affordability, Syfe caters to the different wealth needs of individuals with diversified proprietary portfolios, cash management solutions and brokerage. Syfe has grown quickly since launching in 2019, with nearly 5% of adult Singaporeans using the platform to achieve their financial goals.

Licensed and operational in Singapore, Hong Kong and Australia, Syfe has customers from 60+ countries. The company has raised $52M and is backed by leading global investors including Peter Thiel’s Valar Ventures, Unbound, and partners from DST.

Before starting Syfe, Dhruv was part of the early core team that built Grofers (now Blinkit)—a Softbank and Sequoia-backed e-commerce company acquired by Zomato for US$570M—where he led the Product, Growth and Consumer verticals.

Topics:

[00:00:02] – Dhruv's Childhood and Interests

[00:09:35] – Career Path Discovery in Finance

[00:11:06] – Navigating Career Challenges in Finance

[00:19:04] – Investing Journey and Career Transition

[00:27:34] – Career Transition and Entrepreneurship Exploration

[00:31:35] – Startup Growth, Transition, and Learning

[00:39:47] – Entrepreneur's Journey to Starting SAIF

[00:48:33] – Navigating Startup Challenges and Employee Retention

[00:56:22] – Finding Purpose Through Work and Growth

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