Episodes

  • Solving the Growth Equation to Derive Product/Market Fit (with Andy Budd, Author "The Growth Equation")
    Nov 2 2024
    Andy Budd is a designer-turned-venture partner who founded one of the UK's first UX agencies before pivoting to help early-stage startup founders make good product decisions and get to product/market fit. He's recently released "The Growth Equation", a book that distils some of the common themes he sees across early-stage companies and aims to give them the best chance of success. We spoke all about the themes from the book, as well as where product management fits into the early-stage equation. Episode highlights: 1. The Growth Equation is made up of a combination of factors that both drive and drag growth efforts Driving factors include audience size, audience motivation, speed of value delivery, stickiness and virality. Dragging factors include friction and competitive pressure. There's no specific solution to the Growth Equation, it's about optimising the factors to deliver startup success. 2. Most founders massively overestimate the scale of their MVP, and it could kill their company What founders think is "minimal" often isn't. Startups burn months and months on what they think is a minimal solution, but it rarely is. There are stories of startups spending 18 months getting their first version out, getting excited, seeing no traction, and then repeating the doom loop. It's important to get stuff out there and into people's hands quickly to see if you can get traction rather than get stuck building things that no one wants. 3. Targeting sophisticated ICPs too early is a death trap Early-stage founders often aim to attack a broad Ideal Customer Profile, believing that it gives them the best chance of getting traction. They make the mistake of tackling sophisticated, mature customers with a never-ending list of "yes, but also..." requests. It's important for early founders to target beach-head customers so you can land and expand. You also need to ensure that you can respond and adapt your early ICP based on real-world feedback. 4. Founders might not enjoy things like Sales or Marketing, but they've got to do what's right for the company Being a startup founder means you get to do things you love, like building a product, but you're also responsible for getting it to market. Early sales efforts must be led by the founders; it's a mistake to hire experienced salespeople too soon and expecting them to build your GTM playbook, and external SDR agencies are not going to get your target customers excited about your vision. 5. In early-stage companies, the product manager is generally a project manager and has to bide their time It's a common problem: A startup founder is encouraged to hire a product manager, but they're still too close to the vision to want someone to join and start challenging everything. They just need to get the ideas out of their head and into the world. "Proper" product management can come later, developed over time, rather than arguing the toss upfront and never getting anywhere. Buy "The Growth Equation" "The Growth Equation is your roadmap to early-stage growth, designed specifically for founders navigating the toughest part of the journey: from zero to one. Finding your first customers, figuring out your go-to-market strategy, and scaling your revenue can feel overwhelming when you're up against limited resources and conflicting advice. That's why this book provides clear, actionable steps to help you break through those barriers and take your startup to its first $1M in revenue and beyond." Check it out on Amazon or the book's website. Contact Andy You can catch up with Andy on LinkedIn. You can also check his website. Related episodes you should like: Moving Beyond Founder-Led Product Development & Setting PMs up for Success (Jennifer Yang-Wong, VP of Product @ Contrary) Nailing your Product/Market Fit Strategy by Focusing on the Mission Critical (Maja Voje, Growth Strategy Expert & Author "Go-To-Market Strategist") The Big Pivot to Reinvent Product Management (Yana Welinder, Founder & CEO @ Kraftful) Building Great Companies through Community-Led Growth (Lloyed Lobo, Author "From Grassroots to Greatness") Nailing your Brand Marketing by Embracing your Zone of Genius (Orly Zeewy, Brand Strategy Consultant & Author "Ready, Launch, Brand") Helping Superhero Startup Founders Stay Away from their Kryptonite (Richard Blundell, Founder @ Vencha & Co-author "The Go To Market Handbook for B2B SaaS Leaders") Upping Your Odds of BEATING the LinkedIn Algorithm (Ivana Todorovic, CEO @ AuthoredUp) Jeremy Kirouac's Hot Take - Founders Need Product Management Training (Jeremy Kirouac, Fractional Product Leader)
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    1 hr and 2 mins
  • Jas Shah's Hot Take - Product Management isn't as Glamorous as People Think (with Jas Shah, Fintech Product Consultant)
    Oct 27 2024

    Jas Shah is a fintech product consultant based in London who helps small startups and management services organizations build winning products, whilst keeping his pulse on the fintech scene.

    His hot take? That product management is one of the least glamorous functions in an organisation. It's often portrayed as a sexy role where you're the "CEO of the product" with autonomy and responsibility, but for most product managers, the role is arduous and grating, involving invisible work like coordinating between teams, dealing with competing interests, and working with less authority than expected.

    Find Jas on LinkedIn or check out his newsletter, Fintech R&R.

    If you'd like to appear on Hot Takes, please grab a time!

    Related episodes you should like:
    • Survive the Feature Factory by Applying Product Thinking to Product Thinking (John Cutler, Product Evangelist & Coach @ Amplitude)
    • John Cutler's Hot Take - The Instagram-ification of Product Management is Driving us Crazy (John Cutler, Product Educator & Author @ The Beautiful Mess)
    • The Five Dysfunctions of Product Management Teams (Saeed Khan, Founder @ Transformation Labs)
    • Practice Makes Perfect: Embracing the Messy Reality of Product Management (Matt LeMay, Product Management Consultant & Author "Product Management in Practice")
    • Applying Product Management Principles to Life (Miloš Belčević, Author "Build Your Way")
    • Dean Peters' Hot Take - There's More to be Said About the Instagram-ification of Product Management (Dean Peters, Principal Consultant & Trainer @ Productside)
    • May Wong's Hot Take - Product Management is a Team Sport (May Wong, Product Operations Consultant & Coach)
    • Chris Butler's Hot Take - Product Managers DON'T Need to be Technical (Chris Butler, Staff Product Operations Manager @ GitHub)
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    18 mins
  • Victoria Sakal's Hot Take - You're Either Paying the Research Tax or the Stupid Tax (with Victoria Sakal, Growth, Strategy, & Research Leader)
    Oct 20 2024

    Victoria Sakal is a growth and go-to-market expert who loves to turn customer, market and competitor insight in product, brand and business growth strategies.

    Her hot take? That companies are either paying the "research tax" - spending too much time and money on research and never making a move - or the "stupid tax" - making decisions based purely on gut feel and no evidence. Both of these taxes can get your organisation in trouble, and the best path is to strike the right balance of speed and quality.

    Find Victoria on LinkedIn.

    If you'd like to appear on Hot Takes, please grab a time!

    Related episodes you should like:
    • Standing up for User Research... and User Researchers (Debbie Levitt, CXO @ DeltaCX and Author "Customers Know You Suck")
    • Getting into the Habit of Continuous Discovery (Teresa Torres, Author "Continuous Discovery Habits")
    • Making Sure You Make an Impact through User Research (Steve Portigal, User Research Consultant & Author "Interviewing Users")
    • Product Leadership Principles for Tumultuous Times (Giff Constable, Author "Talking with Humans" & "Testing with Humans")
    • How to Deploy Empathy to Truly Understand User Needs (Michele Hansen, Author "Deploy Empathy")
    • Chinese Startup Culture & Putting the Minimum into MVP (Carlos Lastres, Creative & Marketing Director @ Kaiyan Medical)
    • Reducing Waste by Only Spending Time on Really Good Ideas (Julia Shalet, Author "The Really Good Idea Test")
    • Retail Product Management in a Global Pandemic (Rhiana Matthew, Senior Product Manager @ Publicis Sapient)
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    22 mins
  • Boluwaji Alepaye's Hot Take - Western Product Teaching Doesn't Work in Nigeria (with Boluwaji Alepaye, Product Manager @ Moniepoint)
    Oct 15 2024

    Boluwaji Alepaye is a product manager who works for Moniepoint, a Nigerian fintech firm that aims to power financial dreams in emerging markets. He's also an active mentor, aiming to help Nigerian product managers thrive.

    His hot take? That the classic product management advice that comes out of the US and Western Europe just doesn't apply to Nigeria, where market dynamics mean that you have to make very different product decisions, and even the local training courses are dominated by Western voices.

    Find Boluwaji on LinkedIn.

    If you'd like to appear on Hot Takes, please grab a time!

    Related episodes you should like:
    • Supporting Product Managers & Standing Up for the Value of Product Management (Princess Akari, Founder "People in Product")
    • Building Disruptive Products by Harnessing Power Users (Moustapha Seck, Founder @ Fluid)
    • Making our Product Teams Stronger through Building Communities of Practice (Petra Wille, Author "Strong Product People" and "Strong Product Communities")
    • From Physiotherapist to Product Manager (Samuel Ogunkoya, Product Manager @ ProducteevTech)
    • Challenges & Opportunities for Africans Making Products for Africans (Abisoye Falabi, Senior Product Manager @ TradeDepot)
    • Product Management in Africa & Dreams of an African Silicon Valley (Layo Ogunbanwo, Founder @ Practical Product)
    • Product Processes & the Importance of Work / Life Balance (Busayomi Omotosho, Product Manager @ Softcom)
    • Transforming your Organisation to the Product Operating Model (Marty Cagan, Author "Inspired", "Empowered" and "Transformed")
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    22 mins
  • How to Present Yourself (And Why You Should) (with Danielle Barnes & Christina Wodtke, Authors of "Present Yourself")
    Oct 12 2024

    Christina Wodtke and Danielle Barnes join me to talk about their new book "Present Yourself" and their work with Women Talk Design, an organisation aimed at increasing diversity in public speaking. We went deep on public speaking, the importance of authenticity, storytelling, and finding your unique voice as a speaker. We also talked about the value of diverse perspectives in public speaking and the power of sharing personal stories to connect with audiences.

    Key takeaways:

    1. It's important to embrace your unique voice

    Don't try to fit a stereotypical mould of a "good speaker" - authenticity resonates more with audiences.

    2. Before you start speaking, make sure you know your "why"

    Everyone has their own motivation for public speaking, and anyone can fall in love with it if they're doing it for a reason they care about.

    3. Share your unique perspective with the world

    Even if you feel that other people are already talking about your topic, or that it's all been said before, go and say it anyway. You're the only you.

    4. Humans are hardwired to respond to stories

    You can make your presentations more engaging and memorable by incorporating stories, even in stuffy business settings. Your audience will thank you for it.

    5. It doesn't matter if you're talking to a big crowd, as long as you're talking to the right crowd

    You don't need to be a big name to make a big impact. You just need to find the people who need to hear what you have to say. You can still make a difference.

    6. Everyone has a bad talk but this is fine as long as you learn from the experience

    Every speaking opportunity is a learning experience. Some of them will go great, some of them will go terribly, but you can learn something from all of them.

    Check out "Present Yourself"

    "Present Yourself is for everyone who has ever fought for an equal shot at the spotlight. Christina Wodtke, Danielle Barnes, and a diverse group of accomplished speakers share stories that will inspire you to communicate with authority. This self-guided, step-by-step framework features practical, actionable advice for authentic and effective public speaking."

    Check it out on Amazon or the book website.

    Contact Danielle & Christina

    Catch up with Danielle on LinkedIn or check out Women Talk Design.

    Catch up with Christina on LinkedIn or check out Elegant Hack for details of all the other books she's written.

    Related episodes you should like:
    • Diving into the Deep End as a Woman in Product (Darby Maloney, Product Manager @ Divvy & Occasional Swimming Pool User)
    • Closing the Gender Pay Gap and Hiring Diverse Product Teams (Chris Mason, Co-Founder @ Intelligent People)
    • Standing Up for Diversity & Inclusion When No One Looks Like You (Merina Khanom, Product Manager @ BBC iPlayer)
    • Maintaining a Collaborative & Inclusive Product Culture at Scale (Anna Curzon, CPO @ Xero)
    • Defeating Bias, Prejudice and Bullying in the Workplace (Kim Scott, Author "Radical Candor" & "Just Work")
    • Building Your Product Muscles & Developing Strong Product Teams (Petra Wille, Product Leadership Coach)
    • Product Management in Africa & Dreams of an African Silicon Valley (Layo Ogunbanwo, Founder @ Practical Product)
    • Building Data Driven Products & Dodging Unsolicited Advice (Emily Reid, Product Manager @ FCT)
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    1 hr and 5 mins
  • Mark Gray's Hot Take - We Shouldn't Be Prioritising By Effort (with Mark Gray, Senior Product Manager @ Nexford University)
    Oct 9 2024

    Mark Gray is a product manager with nearly 12 years of experience across various roles in the UK and Europe. He has worked in both B2B and B2C sectors, progressing from delivery-focused product owner roles to more strategic product management and leadership positions.

    His hot take? Product managers should stop defaulting to prioritisation through value divided by effort, which he argues can stifle innovation. Value and effort aren't unimportant, but they're just part of the puzzle. He believes the path to deciding what to build next should emerge from discussions with smart, diverse teams, focusing on the desired outcomes and business goals.

    Find Mark on LinkedIn.

    If you'd like to appear on Hot Takes, please grab a time!

    Related episodes you should like:
    • OKRs: The Gateway Drug to Agility & Good Product Management (Jeff Gothelf, Product Management Consultant & Co-author "Lean UX" )
    • Adventures in Product Management (Dan Olsen, Author "The Lean Product Playbook")
    • Fighting Fires in B2B Product Management (Rich Mironov, Author "The Art of Product Management")
    • Your Product is a Joke - How to use Improv Comedy Principles in Product Management (Amogh Sarda, Co-founder @ Eesel)
    • Putting Customers at the Heart of your Product Decisions (Hubert Palan, Founder @ Productboard)
    • Servitising Product Management & Setting Up Product Teams For Success (Jas Shah, Product Consultant)
    • Jordan Dalladay's Hot Take - We Should Build Roadmaps Of Risks, Not Features (Jordan Dalladay, Product Consultant @ inherent ventures)
    • Build Better Products at Scale with Product Operations (Melissa Perri & Denise Tilles, Product Consultants & Co-authors "Product Operations")
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    16 mins
  • Jordan Dalladay's Hot Take - We Should Build Roadmaps Of Risks, Not Features (with Jordan Dalladay, Product Consultant @ inherent ventures)
    Oct 6 2024

    Jordan Dalladay is a product strategist and leader who works with startup founders to help them turn ambitious ideas into market successes. He specializes in "dragging a vision kicking and screaming into reality" with his consultancy, inherent ventures.

    His hot take? We should invert our approach to product roadmapping. Instead of listing features to build, create a "risk-based product strategy" that outlines all the assumptions and potential pitfalls that could prevent success. This approach helps teams prioritize learning and experimentation, validating their riskiest assumptions first and dragging their vision into reality more effectively.

    Find Jordan on LinkedIn and you can check out his firm, inherent ventures.

    If you'd like to appear on Hot Takes, please grab a time!

    Related episodes you should like:
    • OKRs: The Gateway Drug to Agility & Good Product Management (Jeff Gothelf, Product Management Consultant & Co-author "Lean UX" )
    • Adventures in Product Management (Dan Olsen, Author "The Lean Product Playbook")
    • Fighting Fires in B2B Product Management (Rich Mironov, Author "The Art of Product Management")
    • Your Product is a Joke - How to use Improv Comedy Principles in Product Management (Amogh Sarda, Co-founder @ Eesel)
    • Putting Customers at the Heart of your Product Decisions (Hubert Palan, Founder @ Productboard)
    • Servitising Product Management & Setting Up Product Teams For Success (Jas Shah, Product Consultant)
    • Build What Matters with Vision-Led Product Management (Rajesh Nerlikar, Author "Build What Matters")
    • Build Better Products at Scale with Product Operations (Melissa Perri & Denise Tilles, Product Consultants & Co-authors "Product Operations")
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    16 mins
  • Chris Butler's Hot Take - Product Managers DON'T Need to be Technical (with Chris Butler, Staff Product Operations Manager @ GitHub)
    Sep 28 2024

    Chris Butler is a "Chaotic Good Product Manager" who has worked for companies like Microsoft, Google and Facebook. He's currently Staff Product Operations Manager at GitHub, and current running an online course on AI Product Design Patterns.

    His hot take? That product managers don't need to be technical and that it might even be a net negative to their relationship with the engineering team.

    Find Chris on LinkedIn and remember to check out his AI product course, "AI Product Design Patterns" .

    If you'd like to appear on Hot Takes, please grab a time!

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    Related episodes you should like:
    • Survive the Feature Factory by Applying Product Thinking to Product Thinking (John Cutler, Product Evangelist & Coach @ Amplitude)
    • The Five Dysfunctions of Product Management Teams (Saeed Khan, Founder @ Transformation Labs)
    • Practice Makes Perfect: Embracing the Messy Reality of Product Management (Matt LeMay, Product Management Consultant & Author "Product Management in Practice")
    • May Wong's Hot Take - Product Management is a Team Sport (May Wong, Product Operations Consultant & Coach)
    • Dean Peters' Hot Take - There's More to be Said About the Instagram-ification of Product Management (Dean Peters, Principal Consultant & Trainer @ Productside)
    • Applying Product Management Principles to Life (Miloš Belčević, Author "Build Your Way")
    • Product Processes & the Importance of Work / Life Balance (Busayomi Omotosho, Product Manager @ Softcom)
    • Jeremy Kirouac's Hot Take - Founders Need Product Management Training (Jeremy Kirouac, Fractional Product Leader)
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    24 mins