On The Rhoad

By: Studio Rhoad - Conversations on the art of business and marketing in the au
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  • Summary

  • Conversations on the art of business and marketing in the automotive market. Your hosts are Chris Rhoad, Founder of Studio Rhoad, and Davin Sturdivant, Senior Consultant at Studio Rhoad, who collectively have over 30 years of marketing and consulting experience in the automotive space. In each episode, we take turns interviewing each other on a particular theme, for 20-35 minutes. We wander when appropriate, and often interview leaders in the automotive space. It’s a bit raw at times, but we want to capture conversations with minimal editing. Both of us love working with automotive professionals and you’ll see our admiration bleed all over the conversation. You’ll also experience candor, disagreement, and authoritative counsel when appropriate.
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Economics Marketing
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Episodes
  • How Holley Performance continues to be an icon.

    How Holley Performance continues to be an icon.
    Feb 3 2021

    The Holley Performance brand is one we are all familiar with but how does it continue to remain an automotive icon? We talk with Holley's Digital Marketing Manager on that very question. He sheds some light on LS Fest, automotive culture, products and where the company plans to be in three years.

    Follow Holley Performance:

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    • Holley Performance Website

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    33 mins
  • How to prepare for Cyber Monday in 2020.

    How to prepare for Cyber Monday in 2020.
    Sep 22 2020

    We’ve all seen those wild social videos of past Black Fridays.
    Hundreds of people camping out in lines, then frantically rushing into stores as soon as the doors open to get the best deals, not caring how many people they knock over in the process.

    Middle-aged moms elbowing each other to get the best toys, and crowds running to a pile of 20 televisions that are half off...

    Sounds like a social distancing nightmare, right? According to new data, other Americans think so, too.

    Since March, the coronavirus (COVID-19) pandemic has caused our shopping habits to change, with more stores, even local ones, converting to digital purchases and curbside pickup.

    And now, Google is reporting that many Black Friday shoppers will choose to shop online rather than in person.

    This may not seem like a huge shift. We've already seen, in recent years, the rise of Cyber Monday and online e-commerce dominance, as consumers take tor their couches instead of stores for the best deals.

    Still, there is more than meets the eye to this story which Davin and Chris discuss. 

     

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    29 mins
  • Ask yourself these 3 questions before selling.

    Ask yourself these 3 questions before selling.
    Sep 9 2020

    Davin and Chris determine when and how automotive companies can start selling again without appearing tone deaf.

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    20 mins

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