In this standout episode, we sit down with Radhika Duggal, the Chief Marketing Officer of Major League Soccer, who brings a wealth of experience and a unique perspective to one of the fastest-growing sports leagues in the world.

Radhika shared her journey, reflecting on her upbringing detailing how her childhood interests and earl exposure to sports helped shape her path towards a career in marketing. Radhika recounted the strategic decisions that have defined her career so far, from her initial professional aspirations to her roles across various industries before stepping into the world of MLS.

As CMO of MLS, Radhika detailed her initial impressions and strategic priorities upon joining the league. She discussed her approach to enhancing fan engagement through understanding consumer behavior, revealing some trends among MLS fans. The conversation naturally turned to the seismic impact of Lionel Messi's presences in the league, and Radhika unpacked both the immediate excitement and the long-term strategies involved in leveraging such a high-profile figure to elevate the league's global presence.

Looking ahead, Radhika shared her predictions for the future of the sport here in the United States especially in light of the upcoming major soccer tournaments coming to the country, articulating her vision for how MLS could play a pivotal role in the global sports narrative.

Radhika's story is not just one of professional success but also of personal growth and the relentless pursuit of excellence in the competitive world of marketing. If you're looking for a sports marketing masterclass or simply want to hear an inspirational journey, this episode is not one you'll want to skip.

Now Live on Youtube, Spotify, Apple and everywhere else.

#OffThePitch • #SoccerBusinessPodcast

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In this compelling episode, we explored the journey of Nick Ragain, President of USL Championship side Colorado Springs Switchbacks FC. Nick opened up about his unconventional path into the world of soccer, a sport that was not a part of his life until he spearheaded the Swtichbacks. He shared insights into his personal background and the unlikely story of how he transitioned from a newcomer to the game to leading a successful soccer franchise.

Nick recounted the intriguing beginnings of the Switchbacks in 2013, including how the team's name was chosen through a fan contest–revealing some of he alternative names that were considered. He described the early days of setting up the franchise, the whirlwind of activities required to transform an idea into a professional team, and the community's role in shaping the club's direction.

Delving into the complexities of launching a running a soccer club, Nick explained his approach to gathering knowledge and guidance, from consulting with seasoned professionals to studying examples of other successful franchises. He candidly discussed the challenges he faced, from unforeseen operational hurdles to the strategic decision that guided the development of the team's own stadium, Weiner Field, which opened in 2021.

The opening of Weidner Field marked a significant milestone for the Switchbacks, fundamentally changing the club's dynamics both on and off the field. Nick reflected on the impact of having a dedicated space that they can call home and how it has fostered a deeper connection with fans and bolstered the team's performance.

As he looked back on his journey with the Switchbacks so far, Nick identified a specific moment of personal pride that stood out–a testament to his dedication and collective efforts of everyone involved with the club. Tune in to hear how Nick navigated the challenges of founding and growing a soccer club, his vision for its future, and the lessons learned along the way.

Now Live on Youtube, Spotify, Apple and everywhere else.

#OffThePitch • #SoccerBusinessPodcast

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In this episode, we delved deep with Michelle Hyncik, President of Utah Royals, exploring her remarkable transition from a law career to spearheading a major NWSL club. Michelle began with an overview of her legal background and her initial foray into the sports industry, highlighting the skills and experiences that prepared her for leadership in soccer.

Michelle discussed the strategic decisions involved in her move from New York to Utah, the complexities of legal transitions within MLS, and how these experiences equipped her for future challenges. She outlined the process of taking the legal helm during Real Salt Lake's ownership transition, detailing the meticulous approach required to secure the club's future.

As we talked about the revival of the Utah Royals, Michelle revealed how past experiences shaped her approach to relaunching the team. She discussed the early strategy sessions, the drive to build something great from scratch, and the ongoing mission to elevate women's soccer not only in Utah but across the United States.

Michelle also touched on the personal attributes that have supported her career progression and the lessons learned from overseeing both legal and operational aspects of a soccer club. She concluded by sharing her proudest moment in her journey, which encapsulates her achievements and her vision for the future of the Utah Royals.

Don't miss this behind-the-scenes look at Michelle's unique path from the courtroom to the soccer field, filled with lessons on leadership, resilience, and the power of following your passion with one of the soccer industry's most impressive executives.

Now Live on Youtube, Spotify, Apple and everywhere else.

#OffThePitch • #SoccerBusinessPodcast

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Subscribe on YouTube:
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Follow Off the Pitch on Instagram:
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Follow Michelle Hyncik on LinkedIn:
https://www.linkedin.com/in/michelle-hull-hyncik-a43a86ab/

Follow Matt Cunningham on social:
https://www.linkedin.com/in/mattcghm/

Follow David Kinnear on social:
https://www.linkedin.com/in/david-kinnear-b48857195/