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The Integration of Investor Relations and Public Relations

Episode Title: Uniting Investor Relations and Public Relations: A Conversation with CORE IR Founder/President Scott Gordon

Episode Summary: In this episode of Off Road, we sit down with Scott Gordon, Founder/President at CORE IR, to discuss the seamless integration of Investor Relations (IR) and Public Relations (PR). Scott shares insights on how to position CEOs as thought leaders, manage crises effectively, and leverage digital strategies to amplify a company’s message. Whether you’re navigating the complexities of regulatory compliance or building a comprehensive communication strategy, this episode offers valuable advice for CEOs and business leaders.

What We Discuss:

1. Media Training for CEOs
   - Helping CEOs confidently convey their message in top-tier media outlets, including podcasts and TV.
   - The importance of positioning executives as industry thought leaders.
2. Crisis Management
   - Real-world examples of managing unexpected challenges, including controlling the narrative during critical situations.
   - The importance of transparency and swift communication to maintain trust with stakeholders.
3. Digital Strategies and Social Media
   - Leveraging platforms like LinkedIn and Instagram to promote thought leadership.
   - Using SEO and fresh content to manage reputations and focus on company growth.
4. Advice for CEOs
   - Collaborating with expert teams for a unified IR/PR strategy.
   - Trusting specialists to amplify your message and build long-term success.
5. The CORE IR Difference
   - CORE IR’s unique approach to communications, blending expertise from equity analysts, PR specialists, and digital strategists.
   - The value of a cohesive and comprehensive team in achieving communication goals.

Resources Mentioned:

• Visit CORE IR’s website: www.coreir.com
• Frank Ferraro https://corporateroadshow.com/
• Andrea Cataneo - https://unblindedmastery.com/heart-of-influence/

Connect with Us:

• Listen to more episodes of Off Road with Frank Ferraro and Andrea Cataneo on Goodpods, Spotify, and Apple Podcasts.
• Share your thoughts using #OffRoadWithFrankFerraro.

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Show Notes

Episode Title: Transforming Healthcare: Mike Maunu, CEO of Oxygen4Life

Episode Summary:
In this episode of Off Road with Frank Ferraro, we dive into the world of healthcare innovation with Mike Maunu, President and CEO of Oxygen4Life. Co-hosted by Andrea Cataneo, the conversation explores Mike's impressive career, from building a nine-figure direct sales company in the nutritional space to his current focus on advancing therapy to enhance health, vitality, and well-being.

Mike shares his journey into crowdfunding, the pivotal role of digital platforms in raising capital, and his mission to transform healthcare. This episode also highlights the value of controlling the customer journey and how platforms like DealMaker have revolutionized capital formation.

Key Topics Covered:

• Mike’s transition from a lifestyle business to a mission-driven healthcare company
• The benefits of digital platforms in crowdfunding and capital formation
• Insights from over 40 years of business experience and 75+ industries

Connect with Us:

• Guest: Mike Maunu Oxygen4Life
• Host: Frank Ferraro
• Co-host: Andrew Cataneo

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In this episode of Off Road with Frank Ferraro, Frank teams up with securities attorney Andrea Cataneo to dive deep into the evolving world of equity crowdfunding and its critical intersection with market making. Together, they explore the steps companies take beyond initial fundraising to achieve liquidity through the 15c2-11 filing, which is required to get listed and traded.

Frank shares his early experiences as a Wall Street market maker, detailing the historical evolution of trading and regulatory compliance. Andrea provides expert insights on the legal and ethical considerations that guide the path to public trading, emphasizing the importance of strong fundamentals, transparency, and robust management in companies entering the capital markets.

This episode highlights:

The significance of the 15c2-11 filing in providing investors with liquidity.
How technology has transformed trading and market making.
Ethical and practical challenges in today's capital markets.
Predictions for the future of market making, including automation and democratization of trading.

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