Nudge

By: Phill Agnew
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  • Summary

  • Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
    Phill Agnew
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Economics Marketing
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Episodes
  • The best of Nudge in 2024

    The best of Nudge in 2024
    Jan 6 2025
    I spoke to the leading behavioural science authors, researchers and practitioners in 2024. Here are their top lessons. It features insights from Tali Sharot, Todd Rodgers, Rory Sutherland, Prof. Sarah Moore, and Chris Voss. Plus, some big news for 2025. You’ll learn: Why our happiness fades, no matter how good life gets (feat. Tali Sharot). How shorter emails can drastically improve response rates (feat. Todd Rogers). Why our behaviours often shape our attitudes—rather than the other way around (feat. Rory Sutherland). The surprising persuasive power of swear words in reviews and advertising (feat. Sarah Moore). A hostage negotiator’s secret for winning arguments (feat. Chris Voss). ---- Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Connect on LinkedIn: https://www.linkedin.com/in/phill-agnew-22213187/ Watch Nudge on YouTube: https://www.youtube.com/@nudgepodcast/ ---- Sources: Epstein, Leonard H., Katelyn A. Carr, Meghan D. Cavanaugh, Rocco A. Paluch, and Mark E. Bouton (2011): “Long-term habituation to food in obese and nonobese women,” American Journal of Clinical Nutrition, 94(2), 371–376. Adams, Gabrielle S., Benjamin A. Converse, Andrew H. Hales, and Leidy E. Klotz (2021): “People systematically overlook subtractive changes,” Nature, 592, 258–261. Rogers, Todd, and Jessica Lasky-Fink (2020): “Write shorter messages,” Harvard Kennedy School. Boomerang (2016): “7 Tips for Getting More Responses to Your Emails—Backed by Data,” Boomerang Blog. Rosset, Evelyn (2008): “It's No Accident: Our Bias for Intentional Explanations,” Psychological Science, 19(6), 566–572. Lafreniere, Katherine C., Sarah G. Moore, and Robert J. Fisher (2022): “The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth,” SAGE Open. Westerholm, Jim (2017): “Damn good coffee: Swear words and advertising,” Mälardalen University. van Kleef, Gerben A., Carsten K. W. De Dreu, and Antony S. R. Manstead (2004): “The Interpersonal Effects of Anger and Happiness in Negotiations,” Journal of Personality and Social Psychology, Vol. 86, No. 1, pp. 57–76. This episode contains swear words.
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    37 mins
  • Every trick Steve Jobs used to persuade in 68 minutes

    Every trick Steve Jobs used to persuade in 68 minutes
    Dec 30 2024
    I’ve scoured his 38-year career and documented every persuasion tactic he’s used. Here’s how Steve Jobs became the most successful CEO of all time. Sign up to the (free) Nudge Newsletter: https://nudge.ck.page/profile Subscribe to Nudge on YouTube: https://www.youtube.com/@nudgepodcast
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    1 hr and 9 mins
  • I changed one sentence and got 20% more views

    I changed one sentence and got 20% more views
    Dec 23 2024
    I tested a fairly unknown persuasion principle on 96 loyal Nudge listeners. It made my message 20% more effective. To hear how and why, listen to the latest episode of Nudge with the fantastic Bas Wouters, best-selling author and CEO of the Cialdini Influence. Bas’s book Online Influence: https://www.onlineinfluence.com/book-online-influence/ Cialdini’s latest edition of Influence: https://tinyurl.com/2sdz9524 Join the Nudgers: https://forms.gle/wyKZB9SrHKnFks7G6 Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
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    25 mins

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