Novel Marketing

By: Thomas Umstattd Jr.
  • Summary

  • The longest-running book marketing podcast in the world. This is the show for writers who want to build their platform, sell more books, and change the world with writing worth talking about. Whether you self publish or are with a traditional house, this podcast will make book promotion fun and easy. Thomas Umstattd Jr. interviews publishers, indie authors, and bestselling traditional authors about how to get published and sell more books.

    © 2025 Novel Marketing
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Episodes
  • Is Traditional Publishing Dying? Surprising Trends Authors Can’t Ignore in 2025
    Jan 8 2025

    Where is publishing headed in 2025? Are we witnessing the end of traditional publishing or the birth of something new?
    In this week's episode of Novel Marketing, we’re unpacking:

    • The surprising trends reshaping the industry.
    • Why successful indie authors are rejecting six-figure advances.
    • How romantasy, premium books, and shifting political preferences are transforming bestseller lists.

    And of course, we can’t ignore AI. We'll even see what AI has to say about the future of publishing and whether it can be taken seriously or not.Listen in or check out the blog version to discover what’s next for authors in 2025 and how you can adapt.

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    32 mins
  • Networking for Authors: How to Build Relationships Without Being Awkward
    Dec 18 2024

    Many authors feel stuck. They're toiling away in obscurity, and none of their promotion efforts seem to go anywhere.Success in publishing is as much about who you know as what you know. And sometimes, the lack of knowing the right people keeps you from finding success.We still live in a world that's run by human people, and your connection to those humans will lead to your success. If the word networking makes you feel awkward, you need to change your mindset.Networking is about relationships.So, how do you network with other authors, influencers, industry professionals, and customers at the bookstore? And how do you network in a way that makes you and the person you're connecting with feel amazing?I asked Steve Garrity. He's spent more than 20 years in sales and leadership. He coaches and develops others to thrive, and he is the author of the upcoming book Greatfruit: How Cancer Led to Living a More Fruitful Life. His book is currently live on Kickstarter and has raised over $10,000 in preorders.In this week's episode, you'll discover
    · How to change your mindset about networking
    · How to stop worrying about what to say when meeting people
    · Tools and tips for building and maintaining relationships in your networkListen in or read the blog version of this episode to gain the courage and tools to connect with people and bless them.

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    33 mins
  • Project Management for Authors
    Dec 11 2024

    Are you feeling overwhelmed by the endless task of writing, publishing, and marketing your book? From deciding which software to use for writing to figuring out how to keep track of all the characters in your story, the choices can feel paralyzing, and the number of things that need to be done can be very overwhelming.
    Besides your writing tasks, you have the business side of things: scheduling meetings, tracking your finances, recording book sales, running ads, and figuring out if your business is actually profitable.
    If just thinking about your to-do list is raising your blood pressure, it's time for you to take control and reduce your stress by learning a technique called project management.
    In this week's episode, I spoke with Lorna K. Bailey. She's been an executive author's assistant since 2014, and she's helped many top authors grow their sales and increase their focus on writing.
    We talked about
    · How to organize and prioritize your to-do list
    · The benefits and differences between digital and paper calendars
    · Tips for effective scheduling that helps you achieve your goals
    Listen in or read the blog version to discover how project management techniques can help you tackle the overwhelming task of writing, publishing, and marketing your books.

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    35 mins

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I love the Novel Marketing Podcast!

Fantastic podcast with accessible yet detailed guides for marketing novels for self-publishing and trad published authors. Thomas is entertaining, relatable and informative. I listen to every episode and find it very engaging and reassuring that as an independent newbie author, I CAN market my own novel effectively. 

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