What does trusted, engaging and influential media look like for brands as the process towards the cookie-less era begins? Unpacking the deprecation of the third-party cookie Jamie Seltzer, Global EVP, CSA & Mx Analytics, Havas Media Network and Vishal Taneja, Global Data & Platforms Lead, Google join host Ben Downing to explore concrete solutions for brands in this evolving context and examine how to deliver impactful media activations.

During their discussions, Ben and guests set the the situation today for third-party cookies and what this means for brands as they deal with their demise. As the industry moves away from a precision era to a predictive area.Our guests also dig deeper into the impact on media activation Together they explore the role of first part data and how brands can best optimise the first party data opportunity.

“The post-cookie world is a journey and an exciting place to be. It’s an opportunity and an impetus,” comments Ben.

While AI is by no means new to this area, Jamie, Vishal and Ben take time to discuss its evolving role and what future tools we can expect to see in the post-cookie era.

Concluding the conversation, ultimately, the following core value for agencies today will endure as we embark on the cookie-less era: “We make sure advertisers’ dollars go as far as they can while still respecting consumer needs and their wants: it’s results with respect. It’s critical we continue to apply that approach in the cookie-less world,” underlined Jamie Seltzer.

As the industry gets to grips with the evolving post-cookie landscape, this is a conversation not to be missed! Enjoy!

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