• Navigating Cannabis Marketing with Laura Hand of Laura Lu Experience Design

  • Jul 25 2024
  • Length: 25 mins
  • Podcast

Navigating Cannabis Marketing with Laura Hand of Laura Lu Experience Design

  • Summary

  • Creative Constraints: Marketing Cannabis in a Regulated Industry

    I had the pleasure of speaking with Laura Hand, the founder of Laura Loo Experience Design. Laura is a fractional Chief Marketing Officer who works with cannabis brands across the United States and globally, helping them navigate the complexities of marketing in a highly regulated industry.

    Laura shared her journey from working in a large healthcare membership organization in Iowa to diving into the cannabis industry. Her transition was fueled by personal tragedies, including the loss of her brother to opioid addiction and her father's battle with brain cancer. These experiences ignited her passion for cannabis as a wellness product and motivated her to help other families avoid similar heartaches.

    We discussed the unique challenges of marketing in the cannabis space, such as social media restrictions and banking issues. Laura emphasized the importance of thought leadership and creating memorable experiences to build brand presence. She also highlighted the significance of owning your media and being strategic with lead generation.

    Laura's advice to women in the cannabis industry is empowering: "You are good. You are enough. You belong. Give yourself the green light to just go." She encourages women to overcome imposter syndrome and be their authentic selves.

    Throughout our conversation, Laura's resilience and dedication shone through. She described herself as a "lighthouse," steadfast and strong despite the waves of personal loss. Her story is a testament to turning tragedy into a force for good, and her work continues to inspire and support others in the cannabis industry.

    Biography:
    Laura Hand is the CEO and Founder of Laura Loo Experience Design (LLXD). She is an award-winning marketing executive rooted in technology and customer experience design. With 20+ years of leading a digital advertising agency to corporate healthcare marketing teams, Laura offers executive-level fractional marketing expertise for companies that want to remain lean but recognize they need marketing leadership to take them where they want to go. She works with wellness brands that want to reach their desired audiences, be seen as the authority in their space and practice the “Less but Better” marketing mindset of doing what is most impactful to move their business forward. She is a Board Member and Marketing Chair for the Cannabis Travel Association International (CTAI), a mentor for women-owned businesses and has served at the national level of the American Advertising Federation on the Council of Governors and still serves as an AAF creative competition judge. Learn more at www.customerdelightprocess.com

    You can find Laura:

    Instagram at https://www.instagram.com/lauralooexperiencedesign/

    Linkedin at https://www.linkedin.com/in/lhand/

    Produced by PodConx

    Susan Burns' Email

    Susan Burns' Linkedin

    Sound Design by Jamie Humiston

    Previous Episodes

    Show More Show Less
activate_Holiday_promo_in_buybox_DT_T2

What listeners say about Navigating Cannabis Marketing with Laura Hand of Laura Lu Experience Design

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.