• Narrowing Your Niche with Samantha Hornsby

  • Nov 7 2023
  • Length: 36 mins
  • Podcast

Narrowing Your Niche with Samantha Hornsby

  • Summary

  • SUMMARY

    This time, we’re conducting a memorial for What The World Thinks. Its ghost, Samantha Hornsby, shares her story of wearing many too many hats at once, how she learnt the hard way about the value of niching, and we discuss the main lessons she’ll be taking into her next creative project.

    So, summon your headphones and brace yourself for a spine-tingling and thought-provoking journey through the podcast graveyard.

    This unearthly podcast is conjured for you by OneFinePlay, your gateway to otherworldly entertainment.

    TIMESTAMPS

    01:59 Intro

    05:42 Challenges of being your own editor

    10:26 Frustrations of trying to keep control

    15:44 Editing alone was a big mistake

    18:03 The power of niching

    19:36 Podcast predictions for the future

    26:04 What resurrection of the show could look like

    32:04 Outro


    QUOTES

    "I really think it can transform a listening experience, by which I mean, like, the fading in and out, the music behind it. You can make things a lot more emotional with, like, good sound design."

    — Samantha Hornsby


    "I found it really interesting how everyone was, like, united by this single experience that we were all going through, and we were all talking about the ways we think it would change the world, you know, the ways that we think it would change the way that we live, like, the way that we, you know, it'll change the interactions between us."

    — Samantha Hornsby




    ABOUT THE GUEST

    Samatha is the co-founder of ERIC. She's obsessed with career education and working on championing careers in the creative industries.



    WATCH ON YOUTUBE

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    CONTACT

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